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MCQOPTIONS
This section includes 1234 Mcqs, each offering curated multiple-choice questions to sharpen your Teaching knowledge and support exam preparation. Choose a topic below to get started.
| 201. |
Exchange concept covers. |
| A. | distribution aspect |
| B. | price mechanism |
| C. | Generation of value satisfaction |
| D. | Both and |
| Answer» E. | |
| 202. |
The marketing concept seeks support from |
| A. | Top management |
| B. | Manager and staff at all levels |
| C. | Both and |
| D. | Neither nor |
| Answer» D. Neither nor | |
| 203. |
Organisations must strive to alter, adopt and develop their products to keep pace with ever changing customer preferences and desire. This is important feature of |
| A. | Marketing concept |
| B. | exchange concept |
| C. | Production concept |
| D. | none of the above |
| Answer» B. exchange concept | |
| 204. |
Marketing concept is based on the belief that |
| A. | The companys planning and operations are customer oriented |
| B. | The goals of the company should be profitable sales volume and not just volume |
| C. | All the marketing activities need not be coordinated effectively |
| D. | Both and |
| Answer» E. | |
| 205. |
Grading is an important process in the functions of |
| A. | standardization |
| B. | specialisation |
| C. | Both and |
| D. | Neither nor |
| Answer» B. specialisation | |
| 206. |
Convenience goods are those which are |
| A. | Consumed easily |
| B. | Distributed easily |
| C. | Purchased frequently |
| D. | None of the above |
| Answer» D. None of the above | |
| 207. |
What is standardisation? |
| A. | Characteristics of product |
| B. | Pricing of product |
| C. | Marketing of product |
| D. | None of the above |
| Answer» B. Pricing of product | |
| 208. |
............ Reduce the demand for a product or service and a temporary or permanent basis. |
| A. | Counter marketing |
| B. | Mega marketing |
| C. | Demarketing |
| D. | None of the above |
| Answer» D. None of the above | |
| 209. |
Marketing adds value to the product by performing following functions. |
| A. | Buying and selling |
| B. | Transporting |
| C. | Storing |
| D. | All of these |
| Answer» E. | |
| 210. |
Segmenting, targeting and positioning is a part of |
| A. | Marketing plan |
| B. | marketing strategy |
| C. | Both and |
| D. | Neither nor |
| Answer» D. Neither nor | |
| 211. |
Marketing is often considered synonymous with |
| A. | Selling |
| B. | advertising |
| C. | Sales promotion |
| D. | All of these |
| Answer» E. | |
| 212. |
.............. is the term that describes the actions, a person takes in purchasing and using products and services. |
| A. | Consumer behaviour |
| B. | Consumer management |
| C. | Consumer sovereignty |
| D. | None of the above |
| Answer» B. Consumer management | |
| 213. |
Match the following List I (Classifications of Products) List II (Explanations) A. Consumer product 1. Products which are designed for use by ultimate consumers or households. B. Durable product 2. Product which a consumer usually purchase frequently immediately and with minimum effort. C. Convenience product 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect D. Speciality product 4. Products which normally survive many use Codes |
| A. | A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 |
| B. | A\[\to \]1, B\[\to \]4, C\[\to \]2, D\[\to \]3 |
| C. | A\[\to \]2, B\[\to \]1, C\[\to \]3, D\[\to \]4 |
| D. | A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 |
| Answer» C. A\[\to \]2, B\[\to \]1, C\[\to \]3, D\[\to \]4 | |
| 214. |
Match the following List I List II A. Re-marketing 1. ........... involves the creation of place utility B. Customer satisfaction 2. .interest in a stable or declining product or service C. Transporting 3. Marketers must focus on customer needs and wants to ensure D. Storing 4. ..create time utility because marketers after maintain excessive inventories Codes |
| A. | A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 |
| B. | A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2 |
| C. | A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4 |
| D. | A\[\to \]4, B\[\to \]3, C\[\to \]1, D\[\to \]2 |
| Answer» D. A\[\to \]4, B\[\to \]3, C\[\to \]1, D\[\to \]2 | |
| 215. |
Goods purchased by individuals for their own personal use rather than for business or industrial use is called................. |
| A. | Convenience goods |
| B. | capital goods |
| C. | Consumer goods |
| D. | none of the above |
| Answer» D. none of the above | |
| 216. |
Of the following, the item that is most likely to be a shopping good to most people is |
| A. | a TV set |
| B. | health food |
| C. | Toothpaste |
| D. | None of these |
| Answer» B. health food | |
| 217. |
Standardisation mean product uniformity in terms of |
| A. | Quantity |
| B. | quality |
| C. | Both and |
| D. | Neither nor |
| Answer» D. Neither nor | |
| 218. |
Arrange the following elements of marketing in their correct order I. Planning II. Strategy III. Tactics IV. Research |
| A. | Codes I, II, III, IV |
| B. | IV, II, I, III |
| C. | II, III, IV, I |
| D. | III, II, I, IV |
| Answer» C. II, III, IV, I | |
| 219. |
Modem concept of marketing consists of |
| A. | Responsibility |
| B. | decision |
| C. | Coordination |
| D. | All of these |
| Answer» E. | |
| 220. |
A product can be a/an |
| A. | good |
| B. | service |
| C. | Idea |
| D. | All of these |
| Answer» E. | |
| 221. |
......... is/are the ways to overcome marketing myopia. |
| A. | Be customer led not product oriented |
| B. | Market orientation should be permitted through out the organisation |
| C. | Managers need to be proactive and visionary |
| D. | All of the above |
| Answer» E. | |
| 222. |
........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests. |
| A. | Customisation |
| B. | Target marketing |
| C. | Marketing myopia |
| D. | None of the above |
| Answer» D. None of the above | |
| 223. |
Match the following List I (Eras of Marketing) List II (Features) A. Production era 1. Marketers focused their efforts only on selling their products to the customers B. Sales era 2. It calls upon the marketers to build social, ethical and environmental considerations into marketing Process C. Marketing era 3. Companies focused on mere manufacturing Processes D. Societal marketing era 4. It focused on setting their products Codes |
| A. | A\[\to \]3, B\[\to \]1, C\[\to \]4, D\[\to \]2 |
| B. | A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3 |
| C. | A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4 |
| D. | A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 |
| Answer» B. A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3 | |
| 224. |
........... places the customer at the beginning as well as at the end of the business cycle. |
| A. | Functional integration |
| B. | Customer orientation |
| C. | Marketing myopia |
| D. | None of the above |
| Answer» C. Marketing myopia | |
| 225. |
Which of the following statements is true about production era? |
| A. | Supply creates its own demand |
| B. | Consumer is king |
| C. | Focus only on selling products to consumers |
| D. | None of the above |
| Answer» B. Consumer is king | |
| 226. |
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) The Electronic Media has a strong impact on consumers behaviour in India. Reason (R) Moat of the Indian consumers take their decision with the help of Electronic Media. Codes |
| A. | Both A and R are true and R is the correct explanation of A. |
| B. | Both A and R are true, but R is not the correct explanation of A. |
| C. | A is true, but R is false. |
| D. | A is false, but R is true. |
| Answer» B. Both A and R are true, but R is not the correct explanation of A. | |
| 227. |
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) The marketing concept is a way of thinking or a management philosophy that affects most efforts of the organisation. Reason (R) Marketing concept is based on product orientation. Codes |
| A. | Both A and R are true and R is the correct explanation of A. |
| B. | Both A and R are true, but R is not the correct explanation of A. |
| C. | A is true, but R is false. |
| D. | A is false, but R is true. |
| Answer» D. A is false, but R is true. | |
| 228. |
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing mix is a mix of markets for optimum sales. Reason (R) Marketing mix cannotes four Ps-product, price, promotion and physical distribution of goods. Codes |
| A. | Both A and R are true and R is the correct explanation of A. |
| B. | Both A and R are true, but R is not the correct explanation of A. |
| C. | A is true, but R is false. |
| D. | A is false, but R is true. |
| Answer» E. | |
| 229. |
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Customer becomes the focal point in marketing concept. Reason (R) In marketing concept, customer orientation places the customer at the beginning as well as at the end of the business cycle. Codes |
| A. | Both A and R are true and R is the correct explanation of A. |
| B. | Both A and R are true, but R is not the correct explanation of A. |
| C. | A is true, but R is false. |
| D. | A is false, but R is true. |
| Answer» C. A is true, but R is false. | |
| 230. |
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing adds value to the product by storing it from the time of its manufacture to the time it is neede Reason (R) It is place utility. In order to have value an item must be in the right place. Codes |
| A. | Both A and R are true and R is the correct explanation of A. |
| B. | Both A and R are true, but R is not the correct explanation of A. |
| C. | A is true, but R is false. |
| D. | A is false, but R is true. |
| Answer» D. A is false, but R is true. | |
| 231. |
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Standardising and grading mean the same thing. Reason (R) Standardising and grading are basic marketing functions, but while assigned grades attest the quality of products such as eggs, milk, wheat etc. standardising aims at maintenance of uniform size and quality standards. Codes |
| A. | Both A and R are true and R is the correct explanation of A. |
| B. | Both A and R are true, but R is not the correct explanation of A. |
| C. | A is true, but R is false. |
| D. | A is false, but R is true. |
| Answer» D. A is false, but R is true. | |
| 232. |
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) A product may be both a consumer good and an industrial good at the same time. Reason (R) A product that is a convenience good to one person may be shopping good or speciality good to another person. Codes |
| A. | Both A and R are true and R is the correct explanation of A. |
| B. | Both A and R are true, but R is not the correct explanation of A. |
| C. | A is true, but R is false. |
| D. | A is false, but R is true. |
| Answer» C. A is true, but R is false. | |
| 233. |
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Selling is the heart of marketing. Reason (R) Marketing is wider in scope than selling. Codes |
| A. | Both A and R are true and R is the correct explanation of A. |
| B. | Both A and R are true, but R is not the correct explanation of A. |
| C. | A is true, but R is false. |
| D. | A is false, but R is true. |
| Answer» B. Both A and R are true, but R is not the correct explanation of A. | |
| 234. |
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing management is the marketing concept in action. Reason (R) Marketing management involves planning, organising, directing and controlling of all marketing activities. Codes |
| A. | Both A and R are true and R is the correct explanation of A. |
| B. | Both A and R are true, but R is not the correct explanation of A. |
| C. | A is true, but R is false. |
| D. | A is false, but R is true. |
| Answer» D. A is false, but R is true. | |
| 235. |
The first objective in marketing is |
| A. | Brainstorming |
| B. | Discovering the needs of perspective consumers |
| C. | Promotion of product to make consumers aware of its existence |
| D. | None of the above |
| Answer» C. Promotion of product to make consumers aware of its existence | |
| 236. |
......... is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. |
| A. | Marketing |
| B. | Selling |
| C. | Advertising |
| D. | Planning |
| Answer» B. Selling | |
| 237. |
The concept of modern marketing puts at the beginning and end of the marketing cycle. |
| A. | Sellers |
| B. | Buyers |
| C. | Producers |
| D. | Retailers |
| Answer» C. Producers | |
| 238. |
Which concept of marketing is/are customer oriented? |
| A. | Old concept of marketing |
| B. | Modern concept of marketing |
| C. | Entity concept of business |
| D. | All of the above |
| Answer» C. Entity concept of business | |
| 239. |
............is the very essence of marketing. |
| A. | Research |
| B. | Customer focus |
| C. | Demand |
| D. | None of these |
| Answer» C. Demand | |
| 240. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Unity of command ensures unity of action. Reason (R) Unity of command facilitates co-ordination Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» B. Both A and R are true, but R is not the correct explanation of A | |
| 241. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Taylor's and Fayol's principles are mutually complementary. Reason (R) Both principles suggest mutual co-operation between employer and employees. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» D. A is false, but R is true | |
| 242. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Workers should not be taken into confidence while taking important decisions. Reason (R) Workers should not make reasonable demands on the management. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» B. Both A and R are true, but R is not the correct explanation of A | |
| 243. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Managers should share the gains of the company with workers. Reason (R) Workers on their part should work hard with discipline and loyality. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» C. A is true, but R is false | |
| 244. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Principle of order will lead to decreased productivity and efficiency. Reason (R) Violation of principle of order leads to smooth movement of materials and tools. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» C. A is true, but R is false | |
| 245. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) There should always be 'Two Head and One Plan' for group of activities. Reason (R) All the units should be moving towards the same objectives through efforts. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» B. Both A and R are true, but R is not the correct explanation of A | |
| 246. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Management principles helps managers to take scientific decisions. Reason (R) Management principles are based on the subjective assessment of the situation. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» B. Both A and R are true, but R is not the correct explanation of A | |
| 247. |
In a company a man has expertise in economics and sociology but he has been assigned to work related to physical education. Which management principle does not follow here? |
| A. | Scalar chain |
| B. | Discipline |
| C. | Equity |
| D. | Authority and responsibility |
| Answer» D. Authority and responsibility | |
| 248. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Management principles are formed by practice and experimentation. Reason (R) Management principles are not developed overnight. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» D. A is false, but R is true | |
| 249. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Management principles are not developed overnight. Reason (R) Principles are derived on the basis of observation and analysis of events which managers face in actual practice. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» C. A is true, but R is false | |
| 250. |
Direction: In the questions given ore two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Management principles increase managerial efficiency. Reason (R) Management principles provide useful insights of managers. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» C. A is true, but R is false | |