MCQOPTIONS
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MCQOPTIONS
This section includes 1234 Mcqs, each offering curated multiple-choice questions to sharpen your Teaching knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
Direction: In the question given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Good Corporate Governance is simply good business. Reason (R) Corporate Governance ensures protection of managers interests. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» E. | |
| 152. |
Direction: In the question given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) The scope of leadership is limited. Reason (R) Leadership is a part of managerial functions. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» B. Both A and R are true, but R is not the correct explanation of A | |
| 153. |
Direction: In the question given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Free flow communication network permits all members to communicate with others. Reason (R) The flow of communication is slow. Codes |
| A. | Both A and R are true and R is the correct explanation of A |
| B. | Both A and R are true, but R is not the correct explanation of A |
| C. | A is true, but R is false |
| D. | A is false, but R is true |
| Answer» C. A is true, but R is false | |
| 154. |
The sender converts the message into communication symbols by |
| A. | Encoding |
| B. | decoding |
| C. | Feedback |
| D. | media |
| Answer» B. decoding | |
| 155. |
Match the following List I (Concepts) List II (Features) A. Motivation 1. Behaviour changing process B. Leadership 2. Helps to hire the right quality of work force C. Communication 3. Either positive or negative D. Job analysis 4. Exchange of ideas Codes |
| A. | A\[\to \]3, B\[\to \]1, C\[\to \]4, D\[\to \]2 |
| B. | A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2 |
| C. | A\[\to \]4, B\[\to \]2, C\[\to \]3, D\[\to \]1 |
| D. | A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 |
| Answer» B. A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2 | |
| 156. |
Match the following List I List II A. Formal communication 1. Helps to understand extent and scope of requited training B. Informal communication 2. Orderly flow of information C. Job analysis 3. Assists in manpower planning D. Job description 4. Quick and easy process Codes |
| A. | A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 |
| B. | A\[\to \]4, B\[\to \]3, C\[\to \]1, D\[\to \]2 |
| C. | A\[\to \]3, B\[\to \]2, C\[\to \]1, D\[\to \]4 |
| D. | A\[\to \]2, B\[\to \]4, C\[\to \]1, D\[\to \]3 |
| Answer» E. | |
| 157. |
Which of the following is not a non-financial incentive? |
| A. | Pay |
| B. | Employee participation |
| C. | Bonus |
| D. | Commission |
| Answer» C. Bonus | |
| 158. |
Need Hierarchy Theory of motivation was given by |
| A. | WG Scott |
| B. | AH Maslow |
| C. | Peter F Drucker |
| D. | F Herzberg |
| Answer» C. Peter F Drucker | |
| 159. |
Social marketing concept is based upon......... |
| A. | Large target market with active buyers |
| B. | Customer satisfaction and customer welfare |
| C. | Realisation of maximum profit through service of society |
| D. | None of the above |
| Answer» C. Realisation of maximum profit through service of society | |
| 160. |
Marketing stresses on needs of the buyer, whereas selling stress on the need of |
| A. | Market |
| B. | seller |
| C. | Product |
| D. | consumer |
| Answer» C. Product | |
| 161. |
The exchange concept of marketing takes place between ............and............... |
| A. | Seller, buyer |
| B. | Customer, consumer |
| C. | Consumer, buyer |
| D. | Buyer, purchaser |
| Answer» B. Customer, consumer | |
| 162. |
Which among the following come under facilitating category of marketing functions? |
| A. | Standardising and grading |
| B. | Standardising and grading, financing, risk taking, securing market information |
| C. | Both and |
| D. | Neither nor |
| Answer» C. Both and | |
| 163. |
Match the following List I List II A. Method of market monitoring 1. Finance B. Aim of successful marketing 2. Needs, wants and demands C. Basic concept of marketing 3. To monitor media outlets D. Blood of business 4. To increase sale, profit and output of sellers Codes |
| A. | A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 |
| B. | A\[\to \]3, B\[\to \]4, C\[\to \]2, D\[\to \]1 |
| C. | A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 |
| D. | A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4 |
| Answer» C. A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 | |
| 164. |
The marketing managers internal interactions include all of the following except |
| A. | Sales |
| B. | Finance |
| C. | Suppliers |
| D. | Public relations |
| Answer» D. Public relations | |
| 165. |
Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive targeted segments of the buying population. This value added activity could be |
| A. | Brand |
| B. | customer service |
| C. | Packaging |
| D. | All of the above |
| Answer» E. | |
| 166. |
All of the following statements are true except |
| A. | It costs more to get a new customer than to keep an existing one |
| B. | Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run. |
| C. | A product will low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty |
| D. | Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy |
| Answer» D. Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy | |
| 167. |
The rural marketing is not required because |
| A. | rural people do not understand marketing |
| B. | it is not practical from the cost point of view |
| C. | it is sheer wastage of time |
| D. | None of the above |
| Answer» E. | |
| 168. |
Match the following List I List II A. Market expansion 1. To call on prospective customers B. Call in marketing 2. Market research C. Market survey 3. Targeting more areas D. Bank marketing 4. Selling bank's product and services Codes |
| A. | A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4 |
| B. | A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 |
| C. | A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 |
| D. | A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2 |
| Answer» B. A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 | |
| 169. |
Sub-division of marketing is called |
| A. | Market segmentation |
| B. | Allocation of marketing |
| C. | Division of marketing |
| D. | None of the above |
| Answer» B. Allocation of marketing | |
| 170. |
What is market environment? |
| A. | Micro environment |
| B. | Macro environment |
| C. | Cultural environment |
| D. | Both and |
| Answer» E. | |
| 171. |
Marketing environment consists of |
| A. | Set of interacting forces |
| B. | External forces |
| C. | Internal forces |
| D. | None of the above |
| Answer» B. External forces | |
| 172. |
Which of the following steps are not involved in the environmental scanning? |
| A. | Analysis of the decision |
| B. | Identification of key decision factors |
| C. | Analysis of each of the key variable separately |
| D. | None of the above |
| Answer» E. | |
| 173. |
Demographics include I. Size II. Density, location III. Gender composition, age structure IV. Social class Which of the options given above is/are correct? |
| A. | I, II and III |
| B. | I and II |
| C. | Only II |
| D. | All of these |
| Answer» B. I and II | |
| 174. |
Generally market can be divided into ........categories. I. Consumer market, business market. II. Resellers market, government market. Which of the statements given above is/are correct? |
| A. | Only I |
| B. | Only II |
| C. | Both I and II |
| D. | neither I nor II |
| Answer» E. | |
| 175. |
The price of a product must be relevant to the |
| A. | Utility or satisfaction it delivers to buyers |
| B. | Amount of profit the sellers can obtain |
| C. | Availability of substitutes |
| D. | None of the above |
| Answer» B. Amount of profit the sellers can obtain | |
| 176. |
A jobber is an example of |
| A. | Intermediaries |
| B. | supplier |
| C. | Customers |
| D. | None of the above |
| Answer» B. supplier | |
| 177. |
Which of the following will lead to change in the marketing mix of a product? |
| A. | Change in corporate/competitive strategy of the firm |
| B. | Change in the organisation or resource level of the firm |
| C. | Change in the product lines of the firm |
| D. | All of the above |
| Answer» E. | |
| 178. |
Environmental variables or non-controllable variables of marketing are |
| A. | Competition |
| B. | Consumer |
| C. | Government of the land |
| D. | All of the above |
| Answer» E. | |
| 179. |
Promotion media are the various vehicles that corporation can use to carry their promotion. |
| A. | Audience |
| B. | managers |
| C. | Owners |
| D. | None of these |
| Answer» B. managers | |
| 180. |
Among the four Ps of marketing, place includes |
| A. | types of intermediaries |
| B. | public relation |
| C. | location of cutlets |
| D. | Both and |
| Answer» E. | |
| 181. |
Who first described mix in terms of the four Ps? |
| A. | Niel H Bordon |
| B. | Mc Carthy |
| C. | James Culliten |
| D. | None of the above |
| Answer» C. James Culliten | |
| 182. |
Warehousing is the sub-elements of |
| A. | Distribution |
| B. | product |
| C. | Promotion |
| D. | None of these |
| Answer» B. product | |
| 183. |
Packaging is sub-element of |
| A. | Product |
| B. | price |
| C. | Promotion |
| D. | distribution |
| Answer» B. price | |
| 184. |
Match the following List I (Promotion Mix Tools) List II (Sources of Message) A. Personal selling 1. Telemarketing B. Publicity 2. News stories C. Sales promotion 3. Trade shows D. Advertising 4. Bill board ads Codes |
| A. | A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 |
| B. | A\[\to \]2, B\[\to \]1, C\[\to \]4, D\[\to \]3 |
| C. | A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4 |
| D. | A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 |
| Answer» B. A\[\to \]2, B\[\to \]1, C\[\to \]4, D\[\to \]3 | |
| 185. |
Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences. |
| A. | plan |
| B. | communicate |
| C. | decide |
| D. | None of the above |
| Answer» C. decide | |
| 186. |
The choice of marketing mix depends upon |
| A. | The marketing environment of the organisation |
| B. | Marketing objectives |
| C. | Marketing organisation structure and information system |
| D. | All of the above |
| Answer» E. | |
| 187. |
Marketing mix involves |
| A. | Product mix |
| B. | promotional mix |
| C. | service mix |
| D. | All of the above |
| Answer» E. | |
| 188. |
Which one of the following is not controllable variable of marketing management? |
| A. | Environment |
| B. | Competition |
| C. | Consumer |
| D. | All of these |
| Answer» E. | |
| 189. |
The concept of marketing mix involves a deliberate and careful choice of organisation, product price promotion and place strategies and |
| A. | Policies |
| B. | concept |
| C. | Planning |
| D. | All of the above |
| Answer» B. concept | |
| 190. |
What is product line? |
| A. | Group of different product |
| B. | More than one product |
| C. | Different brand |
| D. | All of the above |
| Answer» B. More than one product | |
| 191. |
Marketing mix means |
| A. | Combination of fair input |
| B. | Combination of discipline |
| C. | Combination of process |
| D. | None of the above |
| Answer» B. Combination of discipline | |
| 192. |
The purpose of promotion is to |
| A. | Get the product to ultimate consumer |
| B. | Stimulate demand |
| C. | Create supply |
| D. | Increase employment |
| Answer» C. Create supply | |
| 193. |
Which one of the following element is not in the marketing mix? |
| A. | Price |
| B. | Product |
| C. | Storage |
| D. | Promotion |
| Answer» D. Promotion | |
| 194. |
The........... is the idea that an organisation should seek to satisfy the wants of consumers, while also trying to achieve the organisations goals. |
| A. | Selling concept |
| B. | production concept |
| C. | Marketing concept |
| D. | none of the above |
| Answer» D. none of the above | |
| 195. |
The major instruments of marketing in the hands of management are |
| A. | Product |
| B. | promotion |
| C. | Price |
| D. | All of these |
| Answer» E. | |
| 196. |
Which is not the concept of marketing? |
| A. | Capital budgeting |
| B. | Market strategy |
| C. | Market dominance |
| D. | Market research |
| Answer» B. Market strategy | |
| 197. |
The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals Who said it? |
| A. | P Kataler |
| B. | Kotler |
| C. | LG Peter |
| D. | None of these |
| Answer» B. Kotler | |
| 198. |
Marketing deals with ......... and meeting human and social needs. |
| A. | identifying ( |
| B. | rejecting |
| C. | Both and |
| D. | None of the above |
| Answer» B. rejecting | |
| 199. |
Marketing concept involves following ideas force in a company |
| A. | Marketing department becomes the main management force in a company. |
| B. | The company becomes completely consumer oriented |
| C. | Both and |
| D. | Neither nor |
| Answer» D. Neither nor | |
| 200. |
Which of the following is/ not correctly matched? |
| A. | State of felt deprivation of some basic satisfaction in a person-Needs |
| B. | It is something that is viewed as being capable of satisfying a need or want-Demand |
| C. | The systematic gathering, recording and analysing of marketing data- Marketing research |
| D. | All of the above |
| Answer» C. The systematic gathering, recording and analysing of marketing data- Marketing research | |