Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Customer becomes the focal point in marketing concept. Reason (R) In marketing concept, customer orientation places the customer at the beginning as well as at the end of the business cycle. Codes

• A.  Both A and R are true and R is the correct explanation of A.
• B.                     Both A and R are true, but R is not the correct explanation of A.
• C.                     A is true, but R is false.
• D.                     A is false, but R is true.