Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) The marketing concept is a way of thinking or a management philosophy that affects most efforts of the organisation. Reason (R) Marketing concept is based on product orientation. Codes

• A.  Both A and R are true and R is the correct explanation of A.
• B.                     Both A and R are true, but R is not the correct explanation of A.
• C.                     A is true, but R is false.
• D.                     A is false, but R is true.