Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing management is the marketing concept in action. Reason (R) Marketing management involves planning, organising, directing and controlling of all marketing activities. Codes

• A.  Both A and R are true and R is the correct explanation of A.
• B.                     Both A and R are true, but R is not the correct explanation of A.
• C.                     A is true, but R is false.
• D.                     A is false, but R is true.