MCQOPTIONS
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MCQOPTIONS
This section includes 1588 Mcqs, each offering curated multiple-choice questions to sharpen your Banking And Financial Awareness knowledge and support exam preparation. Choose a topic below to get started.
| 501. |
Second step in marketing research is |
| A. | Situation analysis |
| B. | problem analysis |
| C. | Collection of data |
| D. | tabulation of data |
| E. | All of these |
| Answer» C. Collection of data | |
| 502. |
The fields analysed under research on markets is to |
| A. | Study the nature of customers |
| B. | Study the habits of customers |
| C. | Study the tastes of customers |
| D. | Study the attitudes of customers |
| E. | All of the above |
| Answer» F. | |
| 503. |
A marketing plan should include.........Find the Wrong option. [BOB P.O. 2010] |
| A. | Financial data of the company |
| B. | Mission statement |
| C. | Product details |
| D. | Advertising and sales-promotion steps |
| E. | None of these |
| Answer» B. Mission statement | |
| 504. |
Which of the following statements is true? [SBI Clerk 2008] |
| A. | Marketing makes the company to go into loss due to higher expenses |
| B. | Marketing is not required in profit-making companies |
| C. | Marketing sharpens the mind of the employees |
| D. | Marketing is a time-bound seasonal function |
| E. | Marketing is a waste of time |
| Answer» D. Marketing is a time-bound seasonal function | |
| 505. |
Low response rate is a problem associated with which contact method? |
| A. | Personal interview |
| B. | Telephone |
| C. | Online surveys |
| D. | |
| E. | None of these |
| Answer» D. Mail | |
| 506. |
Under which analysis study involves the detailed study of the popularity of product among consumers? |
| A. | Product analysis |
| B. | Market analysis |
| C. | Consumer analysis |
| D. | Competition analysis |
| E. | Sales analysis |
| Answer» D. Competition analysis | |
| 507. |
The systematic gathering, recording and analysing of data with respect to a particular market is known as [SBI Clerk 2012] |
| A. | market share |
| B. | market segmentation |
| C. | market profile |
| D. | market research |
| E. | marketing research |
| Answer» F. | |
| 508. |
The main object of marketing research is to |
| A. | Prepare market policies |
| B. | amend market policies |
| C. | Prepare market strategies |
| D. | amend market strategies |
| E. | All of the above |
| Answer» C. Prepare market strategies | |
| 509. |
What is the concept include in marketing research? ' |
| A. | Research of product and services |
| B. | Research on markets |
| C. | Research on sales |
| D. | Research on sales methods and policies |
| E. | None of the above |
| Answer» B. Research on markets | |
| 510. |
Because Gucci emphasizes the 'haute couture' segment of the fashion market, its marketing strategy appears to be the? [SBI Asst. 2015] |
| A. | Multisegment Approach |
| B. | Narrow focus Approach |
| C. | Concentration Approach |
| D. | Expensive Approach |
| E. | None of these |
| Answer» D. Expensive Approach | |
| 511. |
In general sense, marketing research is ......... regarding goods and services. |
| A. | Collection |
| B. | Summary |
| C. | analysis of the data |
| D. | All of the above |
| E. | None of the above |
| Answer» B. Summary | |
| 512. |
Market survey means? [SBI Clerk 2014] |
| A. | Marketing strategies |
| B. | Market monitoring |
| C. | Market Planning |
| D. | Market Research |
| E. | All of the given options |
| Answer» E. All of the given options | |
| 513. |
Name the concept which meant to study the satisfaction of customers. |
| A. | Research |
| B. | Research of products and services |
| C. | Research on markets |
| D. | Research on sales methods and policies |
| E. | None of the above |
| Answer» F. | |
| 514. |
Market Research is required for? [SBI clerk 2012] |
| A. | Deciding sales volume |
| B. | Deciding production level |
| C. | Deciding marketing strategies |
| D. | Deciding sales team numbers |
| E. | All of the above |
| Answer» F. | |
| 515. |
Market research is useful for? [SBIA.R0.2010] |
| A. | Deciding proper marketing strategies |
| B. | Deciding the selling price |
| C. | Choosing the right products |
| D. | Choosing the sales persons |
| E. | All of these |
| Answer» F. | |
| 516. |
Small business houses cannot afford marketing research because of the |
| A. | limitation of money |
| B. | limitation of time |
| C. | limitation of skill |
| D. | limitation of bias |
| E. | None of these |
| Answer» B. limitation of time | |
| 517. |
The systematic gathering, recording and analyzing of data with respect to a particular market is known as? [SBI Associate clerk 2012] |
| A. | Market share |
| B. | Market segmentation |
| C. | Market profile |
| D. | Market research |
| E. | Marketing research |
| Answer» E. Marketing research | |
| 518. |
Market research is needed for [SBI Clerk 2008] |
| A. | deciding the market area |
| B. | deciding the right product to be sold |
| C. | making proper marketing decisions |
| D. | deciding right time to sell |
| E. | All of the above |
| Answer» F. | |
| 519. |
The need or want for a particular product becomes a demand when? |
| A. | The product & service is available |
| B. | It is backed by buying power |
| C. | A product represents that particular need |
| D. | All of these |
| E. | None of these |
| Answer» D. All of these | |
| 520. |
Which concept signifies the importance of marketing research? |
| A. | Production of products |
| B. | New use of products |
| C. | Knowledge of demand |
| D. | Planned production |
| E. | All of the above |
| Answer» F. | |
| 521. |
Bank marketing means? |
| A. | Selling of banks |
| B. | Merger of banks |
| C. | Selling bank's product and services |
| D. | Selling various items in banks |
| E. | All of these |
| Answer» D. Selling various items in banks | |
| 522. |
A lead means? |
| A. | A prospect who is more likely to avail of the bank's product |
| B. | A political leader |
| C. | A religious leader |
| D. | A Bank Chairman |
| E. | None of these |
| Answer» B. A political leader | |
| 523. |
Market research is very necessary |
| A. | when new product is to be launched |
| B. | Consumer behaviour |
| C. | Packing |
| D. | Campaign |
| E. | None of the above |
| Answer» B. Consumer behaviour | |
| 524. |
As marketing managers and researchers define the problem and set research objectives, they should employ |
| A. | exploratory research alone |
| B. | Casual research alone |
| C. | descriptive research alone |
| D. | All of the above combined |
| E. | None of the above |
| Answer» C. descriptive research alone | |
| 525. |
Which among the following is induced in marketing decision? |
| A. | Promotion decision |
| B. | Project cost decision |
| C. | Finance decision |
| D. | All of these |
| E. | None of these |
| Answer» B. Project cost decision | |
| 526. |
How production of new product helps enterprises? |
| A. | Capturing the market |
| B. | Loose the market |
| C. | Research the market |
| D. | Create the market |
| E. | Leave the market |
| Answer» B. Loose the market | |
| 527. |
Market survey means? |
| A. | Market research |
| B. | Market planning |
| C. | Marketing strategies |
| D. | Market monitoring |
| E. | All of these |
| Answer» B. Market planning | |
| 528. |
Comparative study is made by |
| A. | tabulation of data |
| B. | analysis of data |
| C. | Preparation of data |
| D. | follow up |
| E. | All of the above |
| Answer» B. analysis of data | |
| 529. |
Market research is the function of? |
| A. | DSAs |
| B. | Customers |
| C. | All Bank staff |
| D. | PROs |
| E. | None of these |
| Answer» D. PROs | |
| 530. |
A company's own observational research produces what we cell primary data. |
| A. | False |
| B. | False in short run |
| C. | False in long run |
| D. | True |
| E. | True when primary data is collected |
| Answer» F. | |
| 531. |
If marketing is done effectively, which of the following will not be required? [SBI Asst.2008] |
| A. | Advertisement |
| B. | Publicity |
| C. | Market research |
| D. | Market segmentation |
| E. | None of these |
| Answer» D. Market segmentation | |
| 532. |
If marketing is done effectively which of the following is not required? [SBI Clerk 2008] |
| A. | Advertisement |
| B. | Publicity |
| C. | Market research |
| D. | Market segmentation |
| E. | None of the above |
| Answer» D. Market segmentation | |
| 533. |
Marketing plan helps in? [SBI Asst.2008] |
| A. | Better lead generation |
| B. | Metter systems |
| C. | Better results |
| D. | Improved balance sheet |
| E. | Better customer service |
| Answer» D. Improved balance sheet | |
| 534. |
.........can adjust demand and supply of products of company. |
| A. | Planned production |
| B. | Non-planned production |
| C. | Total production |
| D. | Average production |
| E. | Marginal production |
| Answer» E. Marginal production | |
| 535. |
Which of the following statements is true? |
| A. | Marketing makes the company go into loss due to higher expenses. |
| B. | Marketing is not required in profit making companies. |
| C. | Marketing sharpens the minds of the employees. |
| D. | Marketing is a time-bound seasonal function. |
| E. | Marketing is a waste of time |
| Answer» B. Marketing is not required in profit making companies. | |
| 536. |
Market research is needed for? [SBI, Asst. Clerk 2008] |
| A. | Deciding the market area |
| B. | Deciding the right product to be sold |
| C. | Making proper marketing decisions |
| D. | Deciding right time to sell |
| E. | All of these |
| Answer» C. Making proper marketing decisions | |
| 537. |
What is the very first step of marketing research? |
| A. | Define the problem |
| B. | Create the problem |
| C. | Solving the problem |
| D. | Analyse the problem |
| E. | None of these |
| Answer» F. | |
| 538. |
Market research is necessary for? [SBI Ass. Clerk 2011] |
| A. | Making proper marketing decisions |
| B. | Choosing the right products |
| C. | Selecting the right sales persons |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 539. |
Innovation in marketing is the same as? [BOB EO. 2011] |
| A. | Motivation |
| B. | Inspiration |
| C. | Aspiration |
| D. | Creativity |
| E. | Teamwork |
| Answer» E. Teamwork | |
| 540. |
Market research is useful for? [BOB P. 0.2011] |
| A. | Deciding proper marketing strategies |
| B. | Deciding the sales persons |
| C. | Choosing old products |
| D. | Recruitment of staff |
| E. | Payment of bonus |
| Answer» B. Deciding the sales persons | |
| 541. |
Marketing research is a gift of |
| A. | modern concept of marketing |
| B. | classical concept of marketing |
| C. | traditional concept of marketing |
| D. | old concept of marketing |
| E. | basic concept of marketing |
| Answer» F. | |
| 542. |
Retailer is a sub-element of |
| A. | Place |
| B. | product |
| C. | Price |
| D. | promotion |
| E. | All of these |
| Answer» B. product | |
| 543. |
The marketing mixes of organizations that market services include product/price, promotion, place and |
| A. | Packaging |
| B. | Premiums |
| C. | People |
| D. | Purchasing |
| E. | None of these |
| Answer» D. Purchasing | |
| 544. |
First 'P' of 4Ps is |
| A. | product |
| B. | price |
| C. | Place |
| D. | promotion |
| E. | None of these |
| Answer» B. price | |
| 545. |
Who propounded the theory of 4 P's of marketing? |
| A. | Stanton |
| B. | Philip Kotler |
| C. | McCarthy |
| D. | All of these |
| E. | None of these |
| Answer» D. All of these | |
| 546. |
The internal factors affecting the pricing decision is/are |
| A. | cost of the product |
| B. | marketing objectives |
| C. | stage of the product in its lifecycle |
| D. | price elasticity |
| E. | All of the above |
| Answer» F. | |
| 547. |
A company's product mix refers to certain |
| A. | width |
| B. | length |
| C. | depth |
| D. | consistency |
| E. | All of these |
| Answer» F. | |
| 548. |
Who has proposed a four ?cs' classification of marketing mix? |
| A. | Philip Kotler |
| B. | R F Lauterborn |
| C. | Albert Frey |
| D. | William Lazer |
| E. | None of these |
| Answer» C. Albert Frey | |
| 549. |
The best promotional tool in any marketing is [SBI Clerk 2012] |
| A. | pamphlets |
| B. | newsletters |
| C. | word of mouth publicity |
| D. | regional advertisements |
| E. | viral marketing |
| Answer» D. regional advertisements | |
| 550. |
One of the following is not included in the 7Ps of marketing. Find the same [SBI PO 2010] |
| A. | product |
| B. | Price |
| C. | Production |
| D. | Promotion |
| E. | None of the above |
| Answer» D. Promotion | |