MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 1588 Mcqs, each offering curated multiple-choice questions to sharpen your Banking And Financial Awareness knowledge and support exam preparation. Choose a topic below to get started.
| 451. |
Find the correct sentence. [SBI Clerk 2012] |
| A. | KYC norms are not applicable for financial inclusion |
| B. | loans can be granted to students at two rate of interest |
| C. | Home loans are not useful for public |
| D. | NRI customers are not profitable customers |
| E. | Online marketing is very costly |
| Answer» F. | |
| 452. |
The process of discovering patterns and relationships using the available customer data to reveal what customers want and how they act, is known as [SBI Clerk 2012] |
| A. | data warehousing |
| B. | data base |
| C. | data mining |
| D. | data building |
| E. | data matching |
| Answer» E. data matching | |
| 453. |
Financial inclusion means [SBI Clerk 2012] |
| A. | financial statements |
| B. | financial data |
| C. | wholesale banking |
| D. | retail banking |
| E. | bringing all poor people under banking net |
| Answer» F. | |
| 454. |
SME means [SBI Clerk 2012] |
| A. | Selling and Marketing Employees |
| B. | Sales and Margers of Entities |
| C. | Small and Micro Entities |
| D. | Small and Medium Enterprises |
| E. | Sales performance Measurement Program |
| Answer» C. Small and Micro Entities | |
| 455. |
Transaction marketing involves selling of [SBI Clerk 2012] |
| A. | mere goods |
| B. | mere services |
| C. | Ideas and thoughts |
| D. | repair work |
| E. | After-sales service |
| Answer» C. Ideas and thoughts | |
| 456. |
Modem methods of marketing include |
| A. | Publicity on the net |
| B. | advertisement on the net |
| C. | Soliciting business through E-mails |
| D. | telemarketing |
| E. | All of the above |
| Answer» F. | |
| 457. |
Motivation in marketing means [SBI Clerk 2012] |
| A. | Inspiring sales persons to talk more |
| B. | Inspiring sales persons to sell more |
| C. | Inspiring counter staff to talk more |
| D. | market size |
| E. | market place |
| Answer» C. Inspiring counter staff to talk more | |
| 458. |
EMI is a marketing tool if [SBI Clerk 2012] |
| A. | it is very high |
| B. | it is very low |
| C. | it is increasing |
| D. | it is fluctuating |
| E. | it has no role as a marketing tool |
| Answer» C. it is increasing | |
| 459. |
Diversification means? [SBI Clerk 2009] |
| A. | Dividing the market into small segments |
| B. | Dividing energy of the sales persons |
| C. | Marketing of diverse products |
| D. | All of the above |
| E. | None of the above |
| Answer» B. Dividing energy of the sales persons | |
| 460. |
Market segment means grouping? [SBI] (2Ark 2012] |
| A. | The sales team |
| B. | The customers as per their needs and tastes |
| C. | Selling arrangements |
| D. | The counter staff |
| E. | The back office staff |
| Answer» C. Selling arrangements | |
| 461. |
Customization results in ? |
| A. | Customer exit |
| B. | Customer retention |
| C. | Customer complaints |
| D. | Better Balance sheet figures |
| E. | Better technology |
| Answer» C. Customer complaints | |
| 462. |
Good marketing strategy envisages good and proper? [SBI clerk 2012] |
| A. | Product distribution |
| B. | Networking of branches |
| C. | High pricing |
| D. | Placement of counter staff |
| E. | Relationship management |
| Answer» F. | |
| 463. |
Find the correct statement? [BOB P.O. 2010] |
| A. | Leads are better than prospects. |
| B. | Leads are same as prospects. |
| C. | Leads are easier to convert than prospects. |
| D. | Prospects are easier to convert than leads. |
| E. | None of these |
| Answer» D. Prospects are easier to convert than leads. | |
| 464. |
Market segmentation is useful for? [BOB P.O. 2010] |
| A. | Targeting existing clients |
| B. | Identifying prospects |
| C. | Preferential marketing |
| D. | Internal marketing |
| E. | All of these |
| Answer» D. Internal marketing | |
| 465. |
Market segmentation can be resorted to by way of? [BOBP.O. 2010] |
| A. | Segmenting geographically |
| B. | Segmenting by age |
| C. | Segmenting by income |
| D. | Only and (b) |
| E. | All (a), (b) and (c) |
| Answer» F. | |
| 466. |
Marketing segmentation involves? [BOB P.O. 2010] |
| A. | Dividing the salesmen into homogeneous groups |
| B. | Dividing the employees into talent groups |
| C. | Dividing the products |
| D. | Measuring the service level |
| E. | None of these |
| Answer» F. | |
| 467. |
Lead generation is followed by? [BOB P.O. 2010] |
| A. | Personal calls |
| B. | Presentation |
| C. | Product designs |
| D. | Market segmentation |
| E. | None of these |
| Answer» C. Product designs | |
| 468. |
Market segmentation means? [BOB P.O. 2011] |
| A. | Territory allocation |
| B. | Market space |
| C. | Market place |
| D. | Dividing the target group as per their needs |
| E. | Sales person's group |
| Answer» B. Market space | |
| 469. |
Customisation Marketing means? [SBI Clerk 2014] |
| A. | Testing |
| B. | Making a few changes according to client requirement to an already existing product |
| C. | Costing |
| D. | Production |
| E. | All of the given option |
| Answer» C. Costing | |
| 470. |
The idea behind Market Segmentation is? [SBI Asso. 2015] |
| A. | Self-single product only |
| B. | Appeal to the total Market |
| C. | Group various customers into segments that have common needs or will respond similarly to marketing efforts |
| D. | Spend less money |
| Answer» B. Appeal to the total Market | |
| 471. |
The Segmentation of market based on the gender of the customer is a type of ? |
| A. | Geographic segmentation |
| B. | Demographic segmentation |
| C. | Psychographic segmentation |
| D. | Srio-cultural segmentation |
| E. | Life style segmentation |
| Answer» C. Psychographic segmentation | |
| 472. |
Market Segmentation means dividing? [SBI Ass. Clerk 2011] |
| A. | The marketing teams into small groups |
| B. | The employees as per their grades |
| C. | The product as per their usages |
| D. | The product as per their life cycles |
| E. | The market as per the tastes and needs of different groups. |
| Answer» F. | |
| 473. |
Research which relates to entire market is called |
| A. | market research |
| B. | field research |
| C. | Product research |
| D. | taste research |
| E. | attitude research |
| Answer» B. field research | |
| 474. |
Market research is necessary for [SBI Clerk 2011] |
| A. | making proper marketing decisions |
| B. | Choosing the right products |
| C. | Selecting the right sales persons |
| D. | All of the above |
| E. | None of the above |
| Answer» B. Choosing the right products | |
| 475. |
Market share analysis helps to track? |
| A. | Annual fluctuation rate of market share |
| B. | Relative share |
| C. | Segment share in the concerned segment |
| D. | All of these |
| E. | None of these |
| Answer» F. | |
| 476. |
What is the decision that can be taken after research of products and services? |
| A. | Development of products |
| B. | Product diversification |
| C. | Product simplification |
| D. | Changes in product |
| E. | All of the above |
| Answer» C. Product simplification | |
| 477. |
Marketing research is a sine qua non for? |
| A. | Deciding the market area |
| B. | Deciding the right product to be sold |
| C. | Making proper market decisions |
| D. | Deciding the right time to sell |
| E. | All of these |
| Answer» F. | |
| 478. |
What is the limitation of marketing research? |
| A. | Limitation of money |
| B. | Limitation of time |
| C. | Limitation of skill |
| D. | Limitation of bias |
| E. | All of these |
| Answer» F. | |
| 479. |
A marketing plan for sale of gold coins in banks should include? [BOB P.O. 2010] |
| A. | Description of all banking products |
| B. | Technological advancements |
| C. | Marketing budget for sale of third party products |
| D. | All of these |
| E. | None of these |
| Answer» D. All of these | |
| 480. |
What is one of the sources of collection of data? |
| A. | Internal |
| B. | External |
| C. | Traditional |
| D. | Both (a) and (b) |
| E. | None of these |
| Answer» B. External | |
| 481. |
Which of the following studies analyse the nature of customers? |
| A. | Important information about customers |
| B. | Important information about market |
| C. | Important information about product |
| D. | Important information about competitors |
| E. | Important information about government |
| Answer» F. | |
| 482. |
Producers use to send their product to the customers with the help of |
| A. | doordarshan TV channel |
| B. | distribution channel |
| C. | midway channel |
| D. | market channel |
| E. | Competitors' channel |
| Answer» B. distribution channel | |
| 483. |
Wide publicity of new uses of product can |
| A. | Create new market |
| B. | Create new customer |
| C. | Save tax |
| D. | make fraud dealings |
| E. | Both (a) and (b) |
| Answer» B. Create new customer | |
| 484. |
Distribution analysis analyse the problems of |
| A. | storage |
| B. | transportation |
| C. | advertisement |
| D. | sales promotion |
| E. | All of these |
| Answer» F. | |
| 485. |
Consumers can be divided into different parts under consumer research on the basis of |
| A. | age |
| B. | sex |
| C. | education |
| D. | Income |
| E. | All of these |
| Answer» F. | |
| 486. |
Study of the different media of advertisement, is called |
| A. | advertisement research |
| B. | Product research |
| C. | market research |
| D. | Potential research |
| E. | miscellaneous research |
| Answer» D. Potential research | |
| 487. |
The research which is basically concerned with establishing cause and effect relationship, is called [SBI Clerk 2008] |
| A. | diversified research |
| B. | technical research |
| C. | Casual research |
| D. | Predictive research |
| E. | exploratory research |
| Answer» D. Predictive research | |
| 488. |
Which of the following is a type of research data? |
| A. | Complex |
| B. | Primary |
| C. | Secondary |
| D. | Traditional |
| E. | Both (b) and (c) |
| Answer» F. | |
| 489. |
Primary data possesses the advantage of being |
| A. | low cost as compared to secondary data |
| B. | available to any interested party to use |
| C. | free of interview bias |
| D. | relevant to the problem at hand |
| E. | All of the above |
| Answer» F. | |
| 490. |
Today's market managers can never have too much information. |
| A. | True |
| B. | True in public limited companies |
| C. | True in cottage industries |
| D. | False when market is small |
| E. | False |
| Answer» F. | |
| 491. |
A good marketing plan will include which one of the following? [BOB P.O. 2010] |
| A. | Ambitious targets |
| B. | Contentious approach |
| C. | Production details |
| D. | Focused marketing programmers |
| E. | None of these |
| Answer» D. Focused marketing programmers | |
| 492. |
Marketing research is required for[SBI Clerk 2012] |
| A. | deciding sales volume |
| B. | deciding production level |
| C. | deciding marketing strategies |
| D. | deciding sales team numbers |
| E. | All of the above |
| Answer» F. | |
| 493. |
Market research is useful for [SBI PO 2010] |
| A. | deciding proper marketing strategies |
| B. | deciding the selling price |
| C. | Choosing the right products |
| D. | Choosing the sales persons |
| E. | All of the above |
| Answer» B. deciding the selling price | |
| 494. |
The aspect which is studied in research on sales methods and policies, is |
| A. | Classification of sales territories |
| B. | amendments in sale territories |
| C. | Study of competitors sale territories |
| D. | development of new sale territories |
| E. | All of the above |
| Answer» B. amendments in sale territories | |
| 495. |
Every company makes efforts to provide the goods and services to the consumer at |
| A. | right time |
| B. | right place |
| C. | as per their taste |
| D. | Both (a) and (c) |
| E. | (a), (b) and (c) |
| Answer» B. right place | |
| 496. |
Marketing research usually begins with gathering primary data. |
| A. | True in case of PSU's |
| B. | True in case of EOU's |
| C. | True |
| D. | False |
| E. | False in case of cottage industries |
| Answer» B. True in case of EOU's | |
| 497. |
Research depends on |
| A. | data |
| B. | consumers |
| C. | market |
| D. | competitors |
| E. | Product |
| Answer» F. | |
| 498. |
Which of the following researches is meant to study different aspects of sale in an enterprise? |
| A. | Research on sales methods and policies |
| B. | Research on sales market and policies |
| C. | Research on sales product and policies |
| D. | Research on customer and policies |
| E. | Research on sales advertisement and policies |
| Answer» B. Research on sales market and policies | |
| 499. |
Market survey means [SBI Clerk 2009] |
| A. | market research |
| B. | market plan |
| C. | marketing strategies |
| D. | market monitoring |
| E. | All of these |
| Answer» B. market plan | |
| 500. |
Which research is meant to forecast the demand of products on the basis of analysis of markets? |
| A. | Research on product |
| B. | Research on market |
| C. | Research on policies |
| D. | Research on sales |
| E. | Research on consumers |
| Answer» B. Research on market | |