MCQOPTIONS
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MCQOPTIONS
This section includes 1588 Mcqs, each offering curated multiple-choice questions to sharpen your Banking And Financial Awareness knowledge and support exam preparation. Choose a topic below to get started.
| 601. |
Which of the following remains at the centre of any marketing process? |
| A. | Target consumers |
| B. | Product |
| C. | Price |
| D. | Promotion |
| E. | None of these |
| Answer» B. Product | |
| 602. |
A fall in the market share implies [SBI Clerk 2012] |
| A. | Sales have gone up |
| B. | Profit has gone up |
| C. | Prices are eratic |
| D. | Competition has increased |
| E. | Business is wound up |
| Answer» E. Business is wound up | |
| 603. |
Market size also means [SBI Clerk 2012, 11] |
| A. | market planning |
| B. | market pricing |
| C. | market space |
| D. | market distribution |
| E. | market channel |
| Answer» E. market channel | |
| 604. |
Market share can be increased by increasing [SBI Clerk 2012, 11] |
| A. | raw material cost |
| B. | the staff strength |
| C. | The sales |
| D. | the sales staff |
| E. | Competition |
| Answer» D. the sales staff | |
| 605. |
Market share means [SBI Clerk 2012, 10] |
| A. | Share capital of the company |
| B. | Staff strength of the company |
| C. | employees stock option |
| D. | Share price quoted in the market |
| E. | Percentage share of business of the company as compared to peers |
| Answer» F. | |
| 606. |
'Benchmark' means [SBI Clerk 2012] |
| A. | Sales performance measurement |
| B. | marks given to sales persons |
| C. | appraisal |
| D. | Standard values for comparison |
| E. | autantion |
| Answer» E. autantion | |
| 607. |
Sales forecasting involves study of [SBI PO 2009] |
| A. | Proper selling price |
| B. | Sales planning |
| C. | distribution outlets |
| D. | consumer needs and demands |
| E. | All of the above |
| Answer» F. | |
| 608. |
The analytical and statistical method of sales forecasting include |
| A. | Extrapolation method |
| B. | Moving average method |
| C. | Time series analysis |
| D. | regression analysis |
| E. | All of the above |
| Answer» F. | |
| 609. |
Macro forecasting is concerned with forecasting markets in |
| A. | Fragmentation |
| B. | segmentation |
| C. | Totality |
| D. | partiality |
| E. | None of the above |
| Answer» D. partiality | |
| 610. |
Goal setting includes |
| A. | mission |
| B. | corporate objectives |
| C. | Both (a) and (b) |
| D. | Marketing audit |
| E. | None of the above |
| Answer» D. Marketing audit | |
| 611. |
Which of the following provides the backbone to marketing? |
| A. | Sales forecasting |
| B. | Profit forecasting |
| C. | Market targeting |
| D. | Market segmentation |
| E. | None of the above |
| Answer» B. Profit forecasting | |
| 612. |
The ....... market is the set of consumers with a sufficient level of interest in a market offer. |
| A. | Potential |
| B. | target |
| C. | Penetrated |
| D. | available |
| E. | None of these |
| Answer» B. target | |
| 613. |
The types of sales forecasting include |
| A. | Micro forecasting |
| B. | macro forecasting |
| C. | Both (a) and (b) |
| D. | minor forecasting |
| E. | major forecasting |
| Answer» D. minor forecasting | |
| 614. |
Sales forecasting means |
| A. | To sale product |
| B. | To storage product |
| C. | The quantity of sales that to be sold in future |
| D. | All of the above |
| E. | None of the above |
| Answer» D. All of the above | |
| 615. |
Sales forecast can be based on which of the following information? |
| A. | What customers say about the product |
| B. | What customers are actually doing |
| C. | What customers have done in the past |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 616. |
The first step of marketing is |
| A. | Production work |
| B. | planning work |
| C. | Receiving feedback |
| D. | telephone calls |
| E. | Sending E-mails |
| Answer» C. Receiving feedback | |
| 617. |
Good marketing strategy envisages good and proper [SBI Clerk 2012] |
| A. | Product distribution |
| B. | Networking of branches |
| C. | High pricing |
| D. | Placement of counter staff |
| E. | Relationship management |
| Answer» F. | |
| 618. |
Marketing strategies mean [SBI Clerk 2012, 11] |
| A. | Ideas for new employment |
| B. | Technique for mergers |
| C. | methods to improve marketing activities |
| D. | More hits per ATM |
| E. | Networking |
| Answer» D. More hits per ATM | |
| 619. |
The marketing planning process includes |
| A. | goal setting |
| B. | analysing the current situation |
| C. | Creating the marketing strategy |
| D. | allocating marketing resources and monitoring |
| E. | All of the above |
| Answer» F. | |
| 620. |
A marketing plan is necessary for [SBI PO 2011] |
| A. | having a focussed approach to marketing |
| B. | to 'decide marketing strategies |
| C. | to decide product strategy |
| D. | to decide advertising strategy |
| E. | All of the above |
| Answer» F. | |
| 621. |
Market information means [PNB PO 2010; SBI Clerk 2008] |
| A. | knowledge level of marketing staff |
| B. | information about marketing staff |
| C. | information regarding share market |
| D. | knowledge of related markets |
| E. | All of the above |
| Answer» F. | |
| 622. |
Market plan is [SBI Clerk 2009] |
| A. | an action plan for day-to-day marketing |
| B. | effective selling steps |
| C. | effective buying steps |
| D. | a comprehensive document for marketing strategies |
| E. | All of the above |
| Answer» E. All of the above | |
| 623. |
Market plan is a [SBI Clerk 2009] |
| A. | selling process |
| B. | year-end-budget |
| C. | calendar |
| D. | business document for marketing strategies |
| E. | All of the above |
| Answer» E. All of the above | |
| 624. |
Which among the following feature of good forecasting mode? [SBI Clerk 2008] |
| A. | Accuracy |
| B. | Simplicity |
| C. | Economy |
| D. | Availability |
| E. | All of these |
| Answer» F. | |
| 625. |
For effective marketing, the salesmen should have which of these qualities? |
| A. | Creativity |
| B. | Team spirit |
| C. | Motivation |
| D. | Effective communication skills |
| E. | All of the above |
| Answer» F. | |
| 626. |
Marketing plan helps in [SBI Clerk 2008] |
| A. | Better lead generations |
| B. | better systems |
| C. | better results |
| D. | improve balance sheet |
| E. | better customer service |
| Answer» D. improve balance sheet | |
| 627. |
Market potential is based on |
| A. | future trading |
| B. | production and market planning |
| C. | award |
| D. | profit |
| E. | All of the above |
| Answer» B. production and market planning | |
| 628. |
Which of the following is the element of marketing plan? |
| A. | Marketing programme |
| B. | Completion schedule |
| C. | Statement of goals |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 629. |
A marketing plan is the collection of specific |
| A. | Products |
| B. | markets |
| C. | Staffs |
| D. | actions |
| E. | None of these |
| Answer» E. None of these | |
| 630. |
Marketing plans are used for |
| A. | doing research by marketing students |
| B. | planning departments |
| C. | purchase of consumable items from retail outlets |
| D. | All of the above |
| E. | None of the above |
| Answer» F. | |
| 631. |
The national factors affecting marketing plan include |
| A. | population of country |
| B. | national income of country |
| C. | trade policy |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 632. |
Which of the following is/are the feature of a marketing plan? |
| A. | Generate a unique selling proposition |
| B. | Determine the optimal marketing budget |
| C. | Estimating the marketing return on investment |
| D. | Identify SWOT |
| E. | All of the above |
| Answer» F. | |
| 633. |
The process of allocating marketing resources and monitoring include |
| A. | marketing budget |
| B. | detailed action plan |
| C. | Both (a) and (b) |
| D. | marketing audit |
| E. | SWOT analysis |
| Answer» D. marketing audit | |
| 634. |
Creating the marketing strategy includes |
| A. | Marketing objectives and strategies |
| B. | forecasts of expected results |
| C. | Create alternative plans |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 635. |
The elements of marketing planning include |
| A. | Policies |
| B. | Procedures |
| C. | programmers |
| D. | Rules |
| E. | All of the above |
| Answer» F. | |
| 636. |
The international factors affecting the marketing plan include |
| A. | International Monetary System |
| B. | International Stability and Peace |
| C. | Technical Development in the World |
| D. | Scientific Development in the World |
| E. | All of the above |
| Answer» F. | |
| 637. |
"Planning is deciding in the present what to do in the future", who said this? |
| A. | Philip Kotler |
| B. | Bartle |
| C. | Stanton |
| D. | KL Keller |
| E. | None of these |
| Answer» B. Bartle | |
| 638. |
Which of the following is/are the element of marketing planning? |
| A. | Budget |
| B. | Strategy |
| C. | Schedule |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 639. |
A marketing plan does not have to be |
| A. | Simple |
| B. | clear |
| C. | Complex |
| D. | lengthy |
| E. | Both (c) and (d) |
| Answer» F. | |
| 640. |
Political environment of marketing includes |
| A. | foreign policy |
| B. | Public welfare and social justice |
| C. | democracy |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 641. |
Which of the following represents the most important reason why firms monitor their demographic environment? |
| A. | To explain historical trends |
| B. | To predict political change |
| C. | To predict the size of market segments |
| D. | To predict business cycles |
| E. | All of the above |
| Answer» D. To predict business cycles | |
| 642. |
Which among the following is not a controllable factor of marketing environment? |
| A. | Policy of the firm |
| B. | Organisational structure |
| C. | Indirect environment |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 643. |
Which of the following is not the part of macro environment? |
| A. | Demographic |
| B. | Political |
| C. | Cultural |
| D. | Suppliers |
| E. | None of these |
| Answer» D. Suppliers | |
| 644. |
Which of the followings are included in the business legislation of the legal environment? |
| A. | Corporate affairs |
| B. | Employee protection |
| C. | Consumer protection |
| D. | Sectoral protection |
| E. | All of the above |
| Answer» F. | |
| 645. |
Marketing strategy means |
| A. | new ideas to true more customers |
| B. | new methods to retain the customers |
| C. | new ways to contact the new customers |
| D. | new marketing techniques |
| E. | All of the above |
| Answer» F. | |
| 646. |
The objective of social marketing concept is |
| A. | the large market with active target audience |
| B. | realisation of maximum profits through service of society |
| C. | customer satisfaction and welfare of customer |
| D. | Both [b] and [c] |
| E. | None of the above |
| Answer» E. None of the above | |
| 647. |
Market information means [SBI Clerk 2012, 08; PNB Clerk 2010] |
| A. | knowledge level of DSAs |
| B. | information about marketing staff |
| C. | information regarding share market |
| D. | knowledge of related markets |
| E. | latest knowledge about technology progress |
| Answer» E. latest knowledge about technology progress | |
| 648. |
Market space means [SBI Clerk 2012] |
| A. | place where goods are sold |
| B. | trade fairs and meals |
| C. | road shows |
| D. | scope available for selling |
| E. | competition |
| Answer» E. competition | |
| 649. |
Marketing opportunities mean [SBI Clerk 2012] |
| A. | rope for marketing |
| B. | proper and effective training |
| C. | market planning |
| D. | availability of sales outlets |
| E. | market data |
| Answer» B. proper and effective training | |
| 650. |
Good competition helps in [SBI Clerk 2012] |
| A. | better technology |
| B. | more market share |
| C. | rise in profits |
| D. | bigger branch network |
| E. | improved customer service |
| Answer» F. | |