Who has proposed a four ?cs' classification of marketing mix? – McqOptions

MCQOPTIONS

1.	Who has proposed a four ?cs' classification of marketing mix?
A.	Philip Kotler
B.	R F Lauterborn
C.	Albert Frey
D.	William Lazer
E.	None of these
Answer» C. Albert Frey

Discussion

No Comment Found

Related MCQs

A practice in the insurance industry where in the insurer passes some parts of all risks to another insurer for a fee is known as? [NIACL AC) 2015]
Bank's mandatory lending to farmers for agriculture, micro and small enterprises and other weaker sections wherein banks are required to end up to 40% of the loan is generally described as?- [ IBPS, 2013]
Monetary policy in India is formulated by ? [SSC, LDC, 2012]
Which one of the following is an example of Non-Banking financial Institution? [SSCLDC2012]
Man bearers of the burden of indirect tax are? [SSC S.O. 2005]
A tax levied on the values that are added to goods and services by the producers at various stages of production and distribution is called?
A new scheme has been announced in the Budget 2012-13 giving tax exemptions to first time equity market investors. The scheme is titled as ? [SBI] Asst. Clerk 2012]
Which of the following term is not associated with banking/finance? [IBPS RRB O.A. 2012]
The term "plastic Money" refers to ? [SBI Associate Clerk 2012]
A cheque bearing the date earlier than the date of submission to the bank is known as? [SBI Clerk 2014]