All of the following statements are true except

• A.  It costs more to get a new customer than to keep an existing one
• B.                     Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run.
• C.                     A product will low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty
• D.                     Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy