1.

Match the following List I (Promotion Mix Tools) List II (Sources of Message) A. Personal selling 1. Telemarketing B. Publicity 2. News stories C. Sales promotion 3. Trade shows D. Advertising 4. Bill board ads Codes

A.          A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4
B.         A\[\to \]2, B\[\to \]1, C\[\to \]4, D\[\to \]3
C.         A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4
D.         A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1  
Answer» B.         A\[\to \]2, B\[\to \]1, C\[\to \]4, D\[\to \]3


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