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This section includes 1588 Mcqs, each offering curated multiple-choice questions to sharpen your Banking And Financial Awareness knowledge and support exam preparation. Choose a topic below to get started.
| 251. |
The customer's perceived value is made up of |
| A. | The buyer's image of the product performance |
| B. | The channel deliverables |
| C. | The warranty quality |
| D. | Customer support and softer attributes |
| E. | All of the above |
| Answer» F. | |
| 252. |
Proper pricing is needed for [SBI Clerk 2008] |
| A. | extra charges for extra services |
| B. | levy of VAT |
| C. | good customer service |
| D. | Putting burden on the customer |
| E. | Service with extra facilities. |
| Answer» D. Putting burden on the customer | |
| 253. |
Indian railway charges a lower fare to senior citizens. It is an example of |
| A. | Product form pricing |
| B. | Customer segment pricing |
| C. | Image pricing |
| D. | time pricing |
| E. | None of the above |
| Answer» C. Image pricing | |
| 254. |
Sellers will establish special prices in certain seasons to draw in more customers. Organised retailers offer huge discounts during festivals like Deepawali, Christmas, etc. This is known as |
| A. | Special customer pricing |
| B. | Special event pricing |
| C. | Cash rebates |
| D. | Psychological discounting |
| E. | None of the above |
| Answer» C. Cash rebates | |
| 255. |
Many restaurants observe 'Happy Hours' during the leave time of the day. This is known as |
| A. | time pricing |
| B. | Image pricing |
| C. | Customer profit pricing |
| D. | location pricing |
| E. | None of the above |
| Answer» B. Image pricing | |
| 256. |
Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast food restaurant or in an airport. This is known as |
| A. | location pricing |
| B. | Channel pricing |
| C. | Image pricing |
| D. | Customer segment pricing |
| E. | None of the above |
| Answer» C. Image pricing | |
| 257. |
When the seller receives some percentage of the payment in cash and the rest in products, it is known as |
| A. | buy back arrangement |
| B. | Compensation deal |
| C. | barter |
| D. | Offset |
| E. | None of these |
| Answer» C. barter | |
| 258. |
A company's costs take two forms-fixed and |
| A. | Variable |
| B. | total |
| C. | average |
| D. | accumulated |
| E. | None of these |
| Answer» B. total | |
| 259. |
All of the following would be considered to be among the internal factors that affect price decisions, except |
| A. | nature of the market and demand |
| B. | Competition |
| C. | Costs |
| D. | environmental factors such as the economy and social concerns |
| E. | None of the above |
| Answer» D. environmental factors such as the economy and social concerns | |
| 260. |
A Fixed Price Policy is one where |
| A. | Price fixing is allowed by the government |
| B. | different prices are charged to buyers based on the individual customers and situations |
| C. | Setting one price for all buyers is the norm |
| D. | different prices are charged, based on barter or negotiation |
| E. | Both (a) and (b) |
| Answer» D. different prices are charged, based on barter or negotiation | |
| 261. |
When a company adjust price levels, so that it can increase sales volume to levels that match the organization?s expenses, it is said to employ a ......... pricing objective. |
| A. | Survival |
| B. | Cash flow |
| C. | Market share |
| D. | return on investment |
| E. | None of the above |
| Answer» B. Cash flow | |
| 262. |
What type of discount is given to a purchaser for performing activities such as transporting, storing and selling? |
| A. | Quantity discount |
| B. | Trade discount |
| C. | Cash discount |
| D. | Geographic discount |
| E. | Service discount |
| Answer» C. Cash discount | |
| 263. |
The perception of price depends on |
| A. | a product's actual price and consumer's expectations regarding price |
| B. | a consumer's expectation of price |
| C. | a consumer's analysis of competitive prices |
| D. | a product's actual price compared with the manufacturer's suggested price |
| Answer» B. a consumer's expectation of price | |
| 264. |
Regulations of prices deemed paiticularly necessary for industries where |
| A. | Supply is excessively relative to demand |
| B. | demand equals supply |
| C. | technology provides market entry barriers |
| D. | competition results in all service providers incurring losses |
| E. | None of the above |
| Answer» D. competition results in all service providers incurring losses | |
| 265. |
A company must pay each month's bill for rent, heat, interest and executive salaries. Such cost would most appropriately be labelled as |
| A. | total costs |
| B. | fixed costs |
| C. | Variable costs |
| D. | dynamic costs |
| E. | None of these |
| Answer» C. Variable costs | |
| 266. |
Under monopoly market structure, the degree of freedom in pricing decision is |
| A. | Very low |
| B. | very high |
| C. | quite good |
| D. | zero |
| E. | All of these |
| Answer» C. quite good | |
| 267. |
'Skimming price' for the new product is called |
| A. | low initial price |
| B. | average price |
| C. | high initial price |
| D. | moderate price |
| E. | All of these |
| Answer» D. moderate price | |
| 268. |
Which pricing approach is used to avoid the problem of over pricing and under pricing? |
| A. | Competition based approach |
| B. | Cost based approach |
| C. | Buyer based approach |
| D. | All of the above |
| E. | None of the above |
| Answer» B. Cost based approach | |
| 269. |
Price is |
| A. | The value that is exchanged for products in a marketing transaction |
| B. | always money paid in a marketing transaction |
| C. | more important to buyers than sellers |
| D. | usually the most inflexible marketing mix decision variable |
| E. | None of the above |
| Answer» B. always money paid in a marketing transaction | |
| 270. |
Of the following Method price??.is not cost method. |
| A. | Value price |
| B. | (b)Target return prancing |
| C. | Markup Prancing |
| D. | Marginal cost pricing |
| E. | All of this |
| Answer» B. (b)Target return prancing | |
| 271. |
ATMs are______ |
| A. | Branches of banks |
| B. | Manned counters of banks |
| C. | Unmanned cash dispensers |
| D. | All of this |
| E. | None of these |
| Answer» D. All of this | |
| 272. |
Of the following pricing strategies ......... is not ideal for new products. |
| A. | Skimming products |
| B. | Discriminatory product |
| C. | Promotional pricing |
| D. | All of these |
| E. | None of these |
| Answer» C. Promotional pricing | |
| 273. |
When price is set high to reflect the exclusiveness of the product, it is an example of? |
| A. | Skimming pricing |
| B. | Premium pricing |
| C. | Bundle pricing |
| D. | Bundle pricing |
| E. | Product line pricing |
| Answer» C. Bundle pricing | |
| 274. |
Selling the same product at different prancing as known as--- |
| A. | Dual pricing |
| B. | Monopoly pricing |
| C. | Geographical prancing |
| D. | Multi pricing |
| Answer» E. | |
| 275. |
Pricing based on area is called- |
| A. | Geographical pricing |
| B. | Area prancing |
| C. | Skimming pricing |
| D. | Domestic prancing |
| Answer» B. Area prancing | |
| 276. |
Setting price of a product based on they byer perceptions of value rather than on the sellers cost is known as, |
| A. | Even pacing |
| B. | Target profit prancing |
| C. | Cost ?plus pricing |
| D. | Value based prancing |
| E. | None of these |
| Answer» E. None of these | |
| 277. |
The pricing strategy for credit card depends on? |
| A. | Competitions |
| B. | Costumer incomes |
| C. | Costumer relations |
| D. | Customer awareness |
| Answer» C. Costumer relations | |
| 278. |
Which of the following is known as a plastic money |
| A. | Barer cheeks |
| B. | Credit card |
| C. | Demand draft |
| D. | Gift cheques |
| E. | None of these |
| Answer» C. Demand draft | |
| 279. |
Which prancing approach is used to avoid the problem of over pricing and under prancing? |
| A. | Cost based approach |
| B. | Buyer based approach |
| C. | Competition based approach |
| D. | All of these |
| E. | None of these |
| Answer» D. All of these | |
| 280. |
Maximize profits and minimize cost is a? |
| A. | Marketing function |
| B. | Finance function |
| C. | Production function |
| D. | All of these |
| E. | None of these |
| Answer» C. Production function | |
| 281. |
In case of prestige goods the demand is? |
| A. | Price sensitive |
| B. | Not price sensitive |
| C. | Not price sensitive till a level |
| D. | None of these |
| E. | All of these |
| Answer» D. None of these | |
| 282. |
Where under a contract of sale, the property in the goods is transferred from the seller to the buyer, it is called |
| A. | a property |
| B. | a sale |
| C. | gift |
| D. | tax |
| E. | transaction of product with gift |
| Answer» C. gift | |
| 283. |
In personal selling, there is........ Channel of transmission of message. |
| A. | One |
| B. | two |
| C. | many |
| D. | All of these |
| E. | None of these |
| Answer» B. two | |
| 284. |
............. Consists of contacting prospective buyers of product personally. |
| A. | Product-mix or marketing-mix |
| B. | Personal selling |
| C. | Sale |
| D. | Product |
| E. | Style |
| Answer» C. Sale | |
| 285. |
The effectiveness of personal selling depends upon |
| A. | qualities of product |
| B. | Suitable price of product |
| C. | qualities of customers |
| D. | qualities of salesman |
| E. | None of the above |
| Answer» E. None of the above | |
| 286. |
Managing the sales force of a company includes |
| A. | recruiting sales representatives |
| B. | training sales representatives |
| C. | Supervising sales representatives |
| D. | motivating sales representatives |
| E. | All of the above |
| Answer» F. | |
| 287. |
Which of the following is the quality of a good salesperson? |
| A. | Impressive personality |
| B. | Good behaviour |
| C. | Persistence |
| D. | Sound health |
| E. | All of these |
| Answer» F. | |
| 288. |
Communication skills in the case of a DSA means [SBI PO 2012] |
| A. | giving lengthy speeches |
| B. | Sending good SMS messages |
| C. | being talkative |
| D. | ability to continue the customer with the right choice of words |
| E. | Being multi linguist |
| Answer» E. Being multi linguist | |
| 289. |
The performance of a salesperson depends on |
| A. | Size of the sales teams |
| B. | Salary earned |
| C. | ability and willingness of the salesperson |
| D. | All of the above |
| E. | None of the above |
| Answer» D. All of the above | |
| 290. |
Efficient marketing style requires [SBI Clerk 2012] |
| A. | Proper planning |
| B. | good debating skills |
| C. | arrogant staff |
| D. | Knowledge of many languages |
| E. | Ignorant customers |
| Answer» C. arrogant staff | |
| 291. |
The most essential quality of a good salesperson is [SBI Clerk 2012] |
| A. | questioning skills |
| B. | good appearance |
| C. | Production skills |
| D. | good communication skills |
| E. | Curiosity |
| Answer» E. Curiosity | |
| 292. |
The sales process begins with [SBI PO 2011] |
| A. | Customer identification |
| B. | lead generation |
| C. | Sales presentation |
| D. | Sales closure |
| E. | Sales meet |
| Answer» B. lead generation | |
| 293. |
Effective selling skills depend on [PNB PO 2010] |
| A. | effective lead generation |
| B. | Sales call planning |
| C. | territory allocation |
| D. | effective communication skills |
| E. | All of the above |
| Answer» F. | |
| 294. |
The performance of a salesperson can be enhanced by [SBI Clerk 2012, 09] |
| A. | Increasing the sales incentives |
| B. | Increasing the number of products to be sold |
| C. | appropriate training |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 295. |
Good selling skills involve [SBI Clerk 2009] |
| A. | Patience |
| B. | Perseverance |
| C. | empathy |
| D. | Knowledge |
| E. | All of these |
| Answer» F. | |
| 296. |
Personal selling facilitates the process of |
| A. | Production |
| B. | distribution |
| C. | Consumption |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 297. |
'Conversion' in sales language means [SBI PO 2012; SBI Clerk 2009] |
| A. | Converting a buyer into a seller |
| B. | Converting a seller into a buyer |
| C. | Converting a prospect into a client |
| D. | All of the above |
| E. | None of the above |
| Answer» B. Converting a seller into a buyer | |
| 298. |
Closing the sale means [SBI Clerk 2009] |
| A. | Close down marketing functions |
| B. | Stop selling |
| C. | Successful completion of a call |
| D. | All of the above |
| E. | None of the above |
| Answer» D. All of the above | |
| 299. |
Where under a contract of sale the transfer of property in goods is to take place at a future time or subject to some condition thereafter to be fulfilled, the contract is called |
| A. | a sale |
| B. | gift |
| C. | tax |
| D. | agreement to sell |
| E. | Contract to transfer of property |
| Answer» E. Contract to transfer of property | |
| 300. |
Which is the element of contract of sale? |
| A. | Two parties |
| B. | Transfer of property |
| C. | Competency of the parties |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |