MCQOPTIONS
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| 1. |
Price is |
| A. | The value that is exchanged for products in a marketing transaction |
| B. | always money paid in a marketing transaction |
| C. | more important to buyers than sellers |
| D. | usually the most inflexible marketing mix decision variable |
| E. | None of the above |
| Answer» B. always money paid in a marketing transaction | |