MCQOPTIONS
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| 1. |
Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast food restaurant or in an airport. This is known as |
| A. | location pricing |
| B. | Channel pricing |
| C. | Image pricing |
| D. | Customer segment pricing |
| E. | None of the above |
| Answer» C. Image pricing | |