The idea behind Market Segmentation is? [SBI Asso. 2015] – McqOptions

MCQOPTIONS

1.	The idea behind Market Segmentation is? [SBI Asso. 2015]
A.	Self-single product only
B.	Appeal to the total Market
C.	Group various customers into segments that have common needs or will respond similarly to marketing efforts
D.	Spend less money
Answer» B. Appeal to the total Market

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