MCQOPTIONS
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MCQOPTIONS
This section includes 372 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 251. |
______________ offers various incentives and rewards to customers on the basis of cumulative purchases from a given provider, be it a store, a service, or a manufacturer |
| A. | point of sales |
| B. | frequent shopper progrmme |
| C. | campaign |
| D. | customer retension |
| Answer» C. campaign | |
| 252. |
This is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market |
| A. | fii |
| B. | franchising |
| C. | fdi |
| D. | iip |
| Answer» C. fdi | |
| 253. |
The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company's financial goalsis known as |
| A. | merchandise management |
| B. | procurement |
| C. | distribution |
| D. | sales |
| Answer» B. procurement | |
| 254. |
This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor |
| A. | grid |
| B. | free flow |
| C. | spine |
| D. | loop |
| Answer» C. spine | |
| 255. |
The major componenet of solid waste that a retailer generates in the environment |
| A. | branding |
| B. | labelling |
| C. | packaging |
| D. | naming |
| Answer» D. naming | |
| 256. |
This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected |
| A. | point of sales |
| B. | customer analytics |
| C. | campaign |
| D. | crm |
| Answer» C. campaign | |
| 257. |
This involves agreements to fix prices between parties at different levels of the same marketing channel |
| A. | edlp |
| B. | psychological |
| C. | predatory |
| D. | discount |
| Answer» D. discount | |
| 258. |
This display exhibits heavier, bulkier items than racks hold |
| A. | open |
| B. | closesd |
| C. | case |
| D. | ensemble |
| Answer» D. ensemble | |
| 259. |
. Consumer do their own picking, pay in cash and carry the merchandise away A. |
| A. | tomated vending |
| B. | super market |
| C. | the cash and carry |
| D. | direct response retail |
| Answer» D. direct response retail | |
| 260. |
. In which of the following pricing approaches is pricing based on consumer demand? |
| A. | functional approach. |
| B. | business approach. |
| C. | market approach. |
| D. | innovative approach. |
| Answer» D. innovative approach. | |
| 261. |
Which element identifies the strategic factors that determine the future of a firm? |
| A. | evaluation and control. |
| B. | environmental scanning. |
| C. | strategy formulation. |
| D. | strategy implementation. |
| Answer» C. strategy formulation. | |
| 262. |
Segmentation reduces unecessary........ of the organization |
| A. | expenses |
| B. | efforts |
| C. | production |
| D. | all the above |
| Answer» B. efforts | |
| 263. |
Income is .....,factor of segmentation |
| A. | geography |
| B. | demography |
| C. | behavioural |
| D. | none of these |
| Answer» C. behavioural | |
| 264. |
Purchasing products occasionally is,........ Factor |
| A. | geography |
| B. | demography |
| C. | behavioural |
| D. | none of these |
| Answer» D. none of these | |
| 265. |
A retailer select a site such as,...... |
| A. | he should get return on investment |
| B. | run business successfully |
| C. | maximum sale |
| D. | all the above |
| Answer» E. | |
| 266. |
..... attractions for customers in a retail store |
| A. | fixtures |
| B. | floor |
| C. | transportation |
| D. | salesforce |
| Answer» B. floor | |
| 267. |
Maintaining standard of a Store can attract.......... |
| A. | customers |
| B. | sellers |
| C. | mediators |
| D. | none of these |
| Answer» B. sellers | |
| 268. |
every store target different....... |
| A. | price |
| B. | segment |
| C. | promotion |
| D. | brand |
| Answer» C. promotion | |
| 269. |
Best service of a retail store create a |
| A. | image |
| B. | task |
| C. | workforce |
| D. | machine |
| Answer» B. task | |
| 270. |
A proper layout of a store increases......... |
| A. | product |
| B. | efficiency |
| C. | transportation |
| D. | machine |
| Answer» C. transportation | |
| 271. |
interior and ....is very important for retail store |
| A. | product |
| B. | site |
| C. | transportation |
| D. | hygiene |
| Answer» E. | |
| 272. |
The best grocery store must be target ing....... |
| A. | high income group |
| B. | low income group |
| C. | all income group s |
| D. | medium income group |
| Answer» D. medium income group | |
| 273. |
......Is very important for retail store |
| A. | product |
| B. | site |
| C. | transportation |
| D. | machine |
| Answer» C. transportation | |
| 274. |
Identifying the customers is the ,............... step of retail business |
| A. | second |
| B. | third |
| C. | first |
| D. | last |
| Answer» B. third | |
| 275. |
---- is often critical for the proper accomplishment of a divestiture and can provide comfort to the employee as well as to potential buyers. |
| A. | a flexible management. |
| B. | a stable management. |
| C. | an active management |
| D. | none of the above. |
| Answer» C. an active management | |
| 276. |
---- forms the basis for the allocation of corporate resources. |
| A. | financial evaluation. |
| B. | organizational growth. |
| C. | organizational structure. |
| D. | organizational culture. |
| Answer» D. organizational culture. | |
| 277. |
At what stage is the threat from competitors at its peak in an industry? |
| A. | growth stage. |
| B. | embryonic stage. |
| C. | mature stage. |
| D. | shakeout stage |
| Answer» B. embryonic stage. | |
| 278. |
What are the major determinants of employee motivation? |
| A. | reward and coercive power. |
| B. | new technologies. |
| C. | personal power and future growth prospects. |
| D. | information and connection power. |
| Answer» B. new technologies. | |
| 279. |
Consumer do their own picking, pay in cash and carry the merchandise away A. |
| A. | tomated vending |
| B. | super market |
| C. | the cash and carry |
| D. | direct response retail |
| Answer» D. direct response retail | |
| 280. |
Agricultural market set up by stae government to procure agricultural produce directly from farmers |
| A. | haats |
| B. | mandis |
| C. | kirana |
| D. | public distribution system |
| Answer» C. kirana | |
| 281. |
A/an ---- helps people understand the behavior patterns that are expected of them in particular circumstances |
| A. | advisory policy. |
| B. | explicit policy. |
| C. | mandatory policy. |
| D. | implicit policy. |
| Answer» C. mandatory policy. | |
| 282. |
Which one of the following represents the best long-run opportunity in a firm's portfolio? |
| A. | cash cow. |
| B. | star. |
| C. | question mark. |
| D. | dog. |
| Answer» C. question mark. | |
| 283. |
Which of the following helps a manager identify the opportunities and threats in the competitive industrial environment? |
| A. | analyzing the competitive forces. |
| B. | market research. |
| C. | market analysis. |
| D. | sales analysis. |
| Answer» B. market research. | |
| 284. |
How can a firm optimize its environmental opportunities? |
| A. | by assessing its market share . |
| B. | by assessing the competitiveness in the industry. |
| C. | by assessing the effectiveness of its sales distribution. |
| D. | by assessing its competitors position in the market. |
| Answer» E. | |
| 285. |
In which of the following pricing approaches is pricing based on consumer demand? |
| A. | functional approach. |
| B. | business approach. |
| C. | market approach. |
| D. | innovative approach. |
| Answer» D. innovative approach. | |
| 286. |
What describes the market, product and technological area of a business? |
| A. | company\s vision. |
| B. | company\s mission. |
| C. | bumper-sticker strategy. |
| D. | strategic plan. |
| Answer» C. bumper-sticker strategy. | |
| 287. |
What bridges the gap between strategy formulation and implementation? |
| A. | strategic planning. |
| B. | strategic management. |
| C. | decision-making. |
| D. | organizing. |
| Answer» B. strategic management. | |
| 288. |
Which objective gives importance to productivity, technological leadership, employee relations, etc? |
| A. | long-term objective. |
| B. | short-term objective. |
| C. | medium term objective. |
| D. | annual objective. |
| Answer» B. short-term objective. | |
| 289. |
Which of the following is an example of an internal strength? |
| A. | obsolete resources. |
| B. | changing tax structure. |
| C. | proven management. |
| D. | increased competition |
| Answer» D. increased competition | |
| 290. |
Which of the following is an example of an external threat? |
| A. | decreased competition. |
| B. | new trade regulations. |
| C. | global sales potential. |
| D. | economies of scale. |
| Answer» C. global sales potential. | |
| 291. |
Which of the following items is required to develop a better financial plan? |
| A. | identify your target market. |
| B. | consider employee lay-offs. |
| C. | prioritize your needs. |
| D. | research other companies. |
| Answer» D. research other companies. | |
| 292. |
An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called . |
| A. | direct marketing. |
| B. | indirect marketing. |
| C. | database marketing. |
| D. | meta marketing. |
| Answer» B. indirect marketing. | |
| 293. |
Which of the following comes under the category of external public? |
| A. | government. |
| B. | press. |
| C. | trade unions. |
| D. | all of the above. |
| Answer» E. | |
| 294. |
Which one of the following is not an advantage of the personal selling? |
| A. | it allows the seller to negotiate terms and solve problems |
| B. | long-term relationship. |
| C. | immediacy. |
| D. | it is very expensive to maintain and recruit the sales force. |
| Answer» E. | |
| 295. |
…..is the important benefit a marketer could get from a retailer through trade promotion? |
| A. | advertising. |
| B. | financial help. |
| C. | more shelf space. |
| D. | none of the above. |
| Answer» D. none of the above. | |
| 296. |
What are the factors that contribute to the corporate identity? |
| A. | organizational symbols. |
| B. | advertising and publicity. |
| C. | customer relation programs. |
| D. | all of the above. |
| Answer» E. | |
| 297. |
The branding strategy which uses a different brand name for reach product is known as . |
| A. | over all family branding. |
| B. | line family branding. |
| C. | individual branding. |
| D. | brand extension. |
| Answer» D. brand extension. | |
| 298. |
What is the frame work that describes the positioning of firms database to support decisions with in the purview of total customer loyalty strategy |
| A. | customer retention strategy. |
| B. | customer bonding . |
| C. | customer positioning. |
| D. | customer acquisition. |
| Answer» C. customer positioning. | |
| 299. |
The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called. |
| A. | sub-culture. |
| B. | social class. |
| C. | culture. |
| D. | reference groups. |
| Answer» D. reference groups. | |
| 300. |
Which element of promotional mix is preferable if the marketer wants to get. immediate feedback? |
| A. | sales promotion. |
| B. | public relations. |
| C. | personal selling. |
| D. | direct marketing. |
| Answer» E. | |