MCQOPTIONS
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MCQOPTIONS
This section includes 372 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
Which of the following areas should not be taken into consideration whenformulating a retailer's promotional strategy? |
| A. | the retailers credit customers. |
| B. | the price level of the merchandise. |
| C. | merchandise inventory levels. |
| D. | the retailer's net worth. |
| Answer» E. | |
| 152. |
------ gives the product as per the requirements of customers |
| A. | Human resource planning. |
| B. | Job descriptions. |
| C. | Job analysis. |
| D. | Mall |
| Answer» B. Job descriptions. | |
| 153. |
Discount stores and mass merchandisers falls into |
| A. | High-mark up, lower volume group |
| B. | Low-mark up, higher volume group |
| C. | High-mark up, higher volume group |
| D. | None of the above |
| Answer» C. High-mark up, higher volume group | |
| 154. |
A private-label brand is also known as |
| A. | A reseller brand |
| B. | A store brand |
| C. | A distributor brand |
| D. | All of the above |
| Answer» E. | |
| 155. |
----- is the process of seeking and attracting a pool of people from which qualifiedcandidates for job vacancies can be selected. |
| A. | selection. |
| B. | advertisement. |
| C. | compensation. |
| D. | recruitment. |
| Answer» E. | |
| 156. |
A transient customer is a consumer who visits a retailer. |
| A. | and finds the item desired in a matter of minutes |
| B. | only when his or her regular retailer is closed. |
| C. | that does not meet his or her customer service expectations. |
| D. | while on vacation |
| Answer» D. while on vacation | |
| 157. |
A competitor who does not exhibit predictable reaction pattern is known as. |
| A. | The laid-back competitor. |
| B. | The selective competitor. |
| C. | The tiger competitor. |
| D. | The stochastic competitor. |
| Answer» B. The selective competitor. | |
| 158. |
When making 'purchasing decisions', the chief considerations involved in theorganizational buying are. |
| A. | Product quality. |
| B. | Price. |
| C. | Service. |
| D. | All the above. |
| Answer» E. | |
| 159. |
Companies that attack other firms including the market leader in an attempt tobuild market share are called. |
| A. | market followers |
| B. | market challengers. |
| C. | market leaders. |
| D. | market nichers. |
| Answer» C. market leaders. | |
| 160. |
If a seller produces two or more products that have different features, styles,quality, sizes, etc it is called . |
| A. | mass marketing. |
| B. | target marketing. |
| C. | individual marketing. |
| D. | product-variety marketing. |
| Answer» E. | |
| 161. |
The two objectives of institutional advertising include:. |
| A. | creating a positive store image and public service promotion |
| B. | publicity and sales promotions. |
| C. | advertising a sale and generating store |
| D. | none |
| Answer» B. publicity and sales promotions. | |
| 162. |
If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy? |
| A. | two-price |
| B. | customary. |
| C. | flexible. |
| D. | leader. |
| Answer» D. leader. | |
| 163. |
Facilitating institutions may best be described as specialists that. |
| A. | take title but not possession of the merchandise. |
| B. | take title to the merchandise in order to facilitate the transaction |
| C. | manage the channel so as to increase over-all efficiency marketing functions |
| D. | perform certain marketing functions, in which they have an expertise, for other channel members. |
| Answer» E. | |
| 164. |
The difference between the total value and the corrective cost of performing thevalue activities is . |
| A. | contribution. |
| B. | margin. |
| C. | revenue . |
| D. | performance. |
| Answer» C. revenue . | |
| 165. |
Business composition is the term used while framing the following strategies. Whatare they? |
| A. | Corporate strategy. |
| B. | Marketing strategy. |
| C. | Business strategy. |
| D. | Both 1 and b. |
| Answer» E. | |
| 166. |
What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market. |
| A. | Multi-channel conflict. |
| B. | Horizontal channel conflict. |
| C. | Vertical channel conflict |
| D. | None of the above. |
| Answer» B. Horizontal channel conflict. | |
| 167. |
According to GE screening grid model, which strategy should a company followwhen it has high industry attractiveness and low business competitive position. |
| A. | invest/growth |
| B. | selective investment /maintain position. |
| C. | harvest/divest |
| D. | none of the above. |
| Answer» B. selective investment /maintain position. | |
| 168. |
The boomerang effect is a relatively new phenomenon that describes |
| A. | the recent trend for firms to seek bankrupts protection. |
| B. | the way styles from years ago come back as today's most popular styles. |
| C. | the recent trend of children returning to live with their parents after having already moved out. |
| D. | the recent trend of having most companies report losses for the current quarter . |
| Answer» D. the recent trend of having most companies report losses for the current quarter . | |
| 169. |
If a company increases product line length by increasing its products range it iscalled. |
| A. | Line increasing . |
| B. | Line stretching. |
| C. | Line filling. |
| D. | Range stretching. |
| Answer» C. Line filling. | |
| 170. |
The method which generate new product ideas by analyzing the customer needs,wants and ideas is known. |
| A. | directed research. |
| B. | customer need analysis. |
| C. | need gap analysis. |
| D. | market research. |
| Answer» D. market research. | |
| 171. |
Which of the following buying instruments does not found in consumer buying? |
| A. | Requests for quotations. |
| B. | Proposals. |
| C. | Purchase contracts. |
| D. | None of the above |
| Answer» E. | |
| 172. |
Market positioning is a combination of marketing actions that management takes,to meet the needs and wants of each target market. It includes. |
| A. | Understanding consumer perceptions. |
| B. | Position products in the mind of consumer. |
| C. | Design appropriate marketing mix. |
| D. | All of the above. |
| Answer» E. | |
| 173. |
With the help of-------a retailer pays an outsider party to undertake one or more ofits operating functions |
| A. | outsourcing. |
| B. | credit management |
| C. | computerization. |
| D. | none of these. |
| Answer» B. credit management | |
| 174. |
Agricultural market set up by stae government to procure agricultural producedirectly from farmers |
| A. | haats |
| B. | mandis |
| C. | kirana |
| D. | public distribution system |
| Answer» C. kirana | |
| 175. |
A positioning strategy should include the following strategies except. |
| A. | Product strategy. |
| B. | Personnel strategy. |
| C. | Promotion strategy. |
| D. | Advertising and sales promotion strategy. |
| Answer» C. Promotion strategy. | |
| 176. |
Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system. |
| A. | Trading company. |
| B. | Network corporation |
| C. | International organization. |
| D. | Global corporation. |
| Answer» C. International organization. | |
| 177. |
If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called . |
| A. | Mass marketing. |
| B. | Target marketing. |
| C. | Individual marketing. |
| D. | Product-variety marketing. |
| Answer» E. | |
| 178. |
------- is the manner of providing a job environment that encourages employee'saccomplishment. |
| A. | Compensation |
| B. | Supervision. |
| C. | Training |
| D. | None of the above. |
| Answer» C. Training | |
| 179. |
Prices must be decided in relation to |
| A. | The product |
| B. | The service assortment mix |
| C. | The target market and competition |
| D. | All of the above |
| Answer» E. | |
| 180. |
Which of the following provides a basis for monitoring and controllingorganizational performance? |
| A. | Daily reports |
| B. | Weekly reports |
| C. | Long-term objectives |
| D. | Annual objectives |
| Answer» E. | |
| 181. |
What word best describes the relationship between a retailer's pricing decisions andthe merchandise, location, promotion, credit, services, image and legal decisions thatretailers must make? |
| A. | independent. |
| B. | separate. |
| C. | interactive. |
| D. | competitive. |
| Answer» D. competitive. | |
| 182. |
In which of the following systems, management of the distribution channels will beundertaken by single organization. |
| A. | Vertical management systems. |
| B. | Vertical marketing systems. |
| C. | Conventional marketing systems. |
| D. | None of the above. |
| Answer» C. Conventional marketing systems. | |
| 183. |
Which of the following helps a manager identify the opportunities and threats inthe competitive industrial environment? |
| A. | analyzing the competitive forces. |
| B. | market research. |
| C. | market analysis. |
| D. | sales analysis. |
| Answer» B. market research. | |
| 184. |
The term which is used to identify the major areas of business of a diversifiedorganization is. |
| A. | Business area. |
| B. | Business segment, group or diversion |
| C. | Business scope. |
| D. | Diversified business. |
| Answer» C. Business scope. | |
| 185. |
What are the forms of compensation that a sales person can generally get? |
| A. | Straight salary. |
| B. | Straight commission. |
| C. | A combination of salary and commission |
| D. | All of the above. |
| Answer» E. | |
| 186. |
According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position. |
| A. | Invest/growth |
| B. | Selective investment /maintain position. |
| C. | Harvest/divest |
| D. | None of the above. |
| Answer» B. Selective investment /maintain position. | |
| 187. |
Direct profit profitability is related to |
| A. | Measuring a product's handling costs |
| B. | Measuring a product's sales cost |
| C. | Measuring a product's manufacturing costs |
| D. | None of the above |
| Answer» B. Measuring a product's sales cost | |
| 188. |
Which of the following psychological factors drive a person to satisfy his need andwants. |
| A. | motivation. |
| B. | perception. |
| C. | learning. |
| D. | beliefs and attitudes. |
| Answer» B. perception. | |
| 189. |
Which of the demographic variables is not used by marketers for demographicsegmentation? |
| A. | family life cycle. |
| B. | income and occupation. |
| C. | gender. |
| D. | poverty. |
| Answer» E. | |
| 190. |
…..is the important benefit a marketer could get from a retailer through tradepromotion? |
| A. | advertising. |
| B. | financial help. |
| C. | more shelf space. |
| D. | none of the above. |
| Answer» D. none of the above. | |
| 191. |
...........is important to increase the sales of a retail store |
| A. | Promotion |
| B. | Channels |
| C. | Transportation |
| D. | Machine |
| Answer» B. Channels | |
| 192. |
A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called. |
| A. | Social learning. |
| B. | Sub-culture. |
| C. | Culture. |
| D. | Social development. |
| Answer» D. Social development. | |
| 193. |
It is a requirement imposed by a vendor that a retailer cannot sell an item for theless than a specific price. |
| A. | Resale Price Maintenance (RPM) |
| B. | Charge back |
| C. | Standard price |
| D. | uniform price |
| Answer» B. Charge back | |
| 194. |
---- is often critical for the proper accomplishment of a divestiture and can providecomfort to the employee as well as to potential buyers. |
| A. | a flexible management. |
| B. | a stable management. |
| C. | an active management |
| D. | none of the above. |
| Answer» C. an active management | |
| 195. |
Which of the following factors plays a significant role in providing superiorquality products to customers, within a given time frame? |
| A. | Technology. |
| B. | Fast delivery. |
| C. | Customer convenience. |
| D. | Customer's choice. |
| Answer» B. Fast delivery. | |
| 196. |
…..is the important benefit a marketer could get from a retailer through trade promotion? |
| A. | Advertising. |
| B. | Financial help. |
| C. | More shelf space. |
| D. | None of the above. |
| Answer» D. None of the above. | |
| 197. |
What are the elements that a mission statement of an organization should include? |
| A. | Sets guidelines for business operations |
| B. | Identifies the reasons for existence of a company and its responsibilities to the stakeholders |
| C. | Identifies the firms customers and their needs and marches them with products and services. |
| D. | All of the above 1, 2 and c. |
| Answer» E. | |
| 198. |
Which type of organization consists of a small workforce, relying on independentsuppliers who are located at several parts of the world with a sophisticated linked.information system. |
| A. | trading company. |
| B. | network corporation |
| C. | international organization. |
| D. | global corporation. |
| Answer» C. international organization. | |
| 199. |
Which method of organizational buying is suitable for he second-hand(used.vehicles, buildings etc, that have unique characteristics, but vary depending ontheir condition and usage. |
| A. | inspection. |
| B. | description. |
| C. | sampling. |
| D. | negotiation. |
| Answer» B. description. | |
| 200. |
Discretionary income is. |
| A. | all personal income after taxes and retirement savings. |
| B. | all personal income after savings |
| C. | all personal income after taxes. |
| D. | personal income after taxes minus the money needed for necessities. |
| Answer» E. | |