MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 372 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 301. |
Which method of product portfolio analysis helps indeciding which products are to be retained and which are not to be. |
| A. | ansoff matrix. |
| B. | strategic environment matrix |
| C. | bcg matrix. |
| D. | none of the above. |
| Answer» D. none of the above. | |
| 302. |
The method which generate new product ideas by analyzing the customer needs, wants and ideas is known. |
| A. | directed research. |
| B. | customer need analysis. |
| C. | need gap analysis. |
| D. | market research. |
| Answer» D. market research. | |
| 303. |
Companies that follow the market leader's strategy are called. |
| A. | market nichers. |
| B. | market leaders. |
| C. | market followers. |
| D. | market challengers. |
| Answer» D. market challengers. | |
| 304. |
The number of product lines a company carries is called. |
| A. | product mix. |
| B. | product mix depth. |
| C. | product mix width. |
| D. | product mix length. |
| Answer» D. product mix length. | |
| 305. |
The difference between the total value and the corrective cost of performing the value activities is . |
| A. | contribution. |
| B. | margin. |
| C. | revenue . |
| D. | performance. |
| Answer» C. revenue . | |
| 306. |
Companies that attack other firms including the market leader in an attempt to build market share are called. |
| A. | market followers |
| B. | market challengers. |
| C. | market leaders. |
| D. | market nichers. |
| Answer» C. market leaders. | |
| 307. |
Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of. |
| A. | franchise agreement. |
| B. | vertical relationship. |
| C. | technological licence agreement. |
| D. | horizontal integrative relations. |
| Answer» D. horizontal integrative relations. | |
| 308. |
Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system. |
| A. | trading company. |
| B. | network corporation |
| C. | international organization. |
| D. | global corporation. |
| Answer» C. international organization. | |
| 309. |
If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called. |
| A. | product specialization |
| B. | market specialization. |
| C. | selective specialization. |
| D. | single-segment concentration. |
| Answer» B. market specialization. | |
| 310. |
Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture. |
| A. | multi-attribute segmentation. |
| B. | inter-market segmentation. |
| C. | demographic segmentation |
| D. | psychographic segmentation. |
| Answer» E. | |
| 311. |
Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs. |
| A. | geographical segmentation. |
| B. | demographic segmentation. |
| C. | geo-demographic segmentation. |
| D. | geographic segmentation. |
| Answer» B. demographic segmentation. | |
| 312. |
Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes. |
| A. | understanding consumer perceptions. |
| B. | position products in the mind of consumer. |
| C. | design appropriate marketing mix. |
| D. | all of the above. |
| Answer» E. | |
| 313. |
Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions. |
| A. | sales decision support systems. |
| B. | marketing decision support systems. |
| C. | standardized information systems. |
| D. | none of the above |
| Answer» C. standardized information systems. | |
| 314. |
If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called . |
| A. | mass marketing. |
| B. | target marketing. |
| C. | individual marketing. |
| D. | product-variety marketing. |
| Answer» E. | |
| 315. |
Which of the demographic variables is not used by marketers for demographic segmentation? |
| A. | family life cycle. |
| B. | income and occupation. |
| C. | gender. |
| D. | poverty. |
| Answer» E. | |
| 316. |
Which level of organization uses management information systems data in its decision making? |
| A. | lower level. |
| B. | middle level. |
| C. | top level. |
| D. | all of the above. |
| Answer» E. | |
| 317. |
Management information system (MIS. supplies information, which include data from both internal and external sources is useful for . |
| A. | order processing. |
| B. | invoicing. |
| C. | customer analysis and product performance. |
| D. | all of the above. |
| Answer» E. | |
| 318. |
Which of the following do not include while in the learning process of a marketoriented organization. |
| A. | open-minded inquiry. |
| B. | synergistic information distribution. |
| C. | mutually informed interpretation and accessible memory. |
| D. | none of the above. |
| Answer» E. | |
| 319. |
Which method of organizational buying is suitable for he second-hand (used.vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage. |
| A. | inspection. |
| B. | description. |
| C. | sampling. |
| D. | negotiation. |
| Answer» B. description. | |
| 320. |
Which of the following factors influence the organizational buying decision process? |
| A. | buyers objectives. |
| B. | purchasing policies and resources |
| C. | size and composition or buyers. |
| D. | all of the above. |
| Answer» E. | |
| 321. |
Which of the following psychological factors drive a person to satisfy his need and wants. |
| A. | motivation. |
| B. | perception. |
| C. | learning. |
| D. | beliefs and attitudes. |
| Answer» B. perception. | |
| 322. |
In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences. |
| A. | complex buying behavior. |
| B. | variety seeking behavior. |
| C. | dissonance reducing behavior. |
| D. | habitual buying behavior |
| Answer» E. | |
| 323. |
Which of the following factors include forces like small groups, family, social roles and status that will have an influence on buyer's behavior? |
| A. | cultural factors. |
| B. | psychological factors. |
| C. | personal factors. |
| D. | social factors |
| Answer» E. | |
| 324. |
Which of the following is not part of a visual communications program |
| A. | store name and logo. |
| B. | institutional signage. |
| C. | lifestyles graphics. |
| D. | television advertising |
| Answer» E. | |
| 325. |
Merchandise availability is an example of a. |
| A. | cost of sales |
| B. | pretransaction service. |
| C. | operating cost. |
| D. | transaction service. |
| Answer» E. | |
| 326. |
Consumer premiums are considered to be a form of. |
| A. | joint-sponsored sales promotion. |
| B. | publicity that utilizes opm. |
| C. | advertising. |
| D. | sole-sponsored sales promotion. |
| Answer» E. | |
| 327. |
Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase. |
| A. | awareness of its two locations |
| B. | sales among incoming freshmen. |
| C. | sales to 40 percent. |
| D. | all the above belong in the retailer\s advertising objectives |
| Answer» E. | |
| 328. |
If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy? |
| A. | two-price |
| B. | customary. |
| C. | flexible. |
| D. | leader. |
| Answer» D. leader. | |
| 329. |
Which one of the following factors is not found on a six month merchandise budget? |
| A. | planned gross margin. |
| B. | current liabilities. |
| C. | planned sales percentage |
| D. | planned purchases at retail. |
| Answer» C. planned sales percentage | |
| 330. |
What type of competitive structure are most retail firms involved in? |
| A. | horizontal competition. |
| B. | monopolistic competition. |
| C. | vertical competition. |
| D. | pure competition. |
| Answer» C. vertical competition. | |
| 331. |
What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make? |
| A. | independent. |
| B. | separate. |
| C. | interactive. |
| D. | competitive. |
| Answer» D. competitive. | |
| 332. |
The final stage of the consumer shopping/purchase model around which all other stages revolves is the. |
| A. | buy decision stage. |
| B. | active information gathering stage. |
| C. | purchase stage. |
| D. | post-purchase evaluation stage. |
| Answer» E. | |
| 333. |
Which of the following is not included in the list of macro environmental variables. |
| A. | prevailing economic conditions and political manifestors. |
| B. | changes in legislation and emerging new technologies. |
| C. | financial conditions and culture. |
| D. | none of the above. |
| Answer» E. | |
| 334. |
According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position. |
| A. | invest/growth |
| B. | selective investment /maintain position. |
| C. | harvest/divest |
| D. | none of the above. |
| Answer» B. selective investment /maintain position. | |
| 335. |
Which of the following is not the characteristics of a strategic business unit? |
| A. | it serves a homogenous set of markets with a limited number of related technologies |
| B. | it serves a unique set of products. |
| C. | it owns responsibility for its own profitability. |
| D. | none of the above. |
| Answer» E. | |
| 336. |
The term which is used to identify the major areas of business of a diversified organization is. |
| A. | business area. |
| B. | business segment, group or diversion |
| C. | business scope. |
| D. | diversified business. |
| Answer» C. business scope. | |
| 337. |
The correct statement about chain stores is ----. |
| A. | they offer economic of scale in buying. |
| B. | they can hire good managers. |
| C. | they integrate wholesaling and retailing function. |
| D. | they centralize function. |
| Answer» E. | |
| 338. |
Retailing is a marketing function which ----. |
| A. | sells products to other business. |
| B. | sells products to a company that resells them. |
| C. | sells products to final consumers. |
| D. | sells products for ones own use |
| Answer» D. sells products for ones own use | |
| 339. |
Atmosphere in retailing refers to ----. |
| A. | the weather outside a store. |
| B. | the ambience, music, color scent in a store. |
| C. | assortment of products in the store. |
| D. | display of items in a store. |
| Answer» C. assortment of products in the store. | |
| 340. |
All of the following are possible types of service that a retailer can offer except ----. |
| A. | self service. |
| B. | self selection. |
| C. | limited service. |
| D. | all of the above. |
| Answer» D. all of the above. | |
| 341. |
Consumer buying process in retailing involves ----. |
| A. | need recognition. |
| B. | search for information. |
| C. | evaluation of retailers. |
| D. | all the above. |
| Answer» E. | |
| 342. |
A multi channel retailer sells merchandise ----. |
| A. | over the telephone |
| B. | through personal selling and retail store only. |
| C. | over the internet . |
| D. | through more than one channel. |
| Answer» E. | |
| 343. |
Insurance against--------is more important due to government rules. |
| A. | environmental risk. |
| B. | production risk. |
| C. | both 1 & 2 |
| D. | none of these |
| Answer» B. production risk. | |
| 344. |
----- helps the retailers to complete the tasks within the short period of time. |
| A. | computerization. |
| B. | outsourcing. |
| C. | both 1 & 2. |
| D. | none of these. |
| Answer» B. outsourcing. | |
| 345. |
------ is a key task for both large &small retailers. |
| A. | risk management. |
| B. | crisis management. |
| C. | inventory management |
| D. | all of these. |
| Answer» E. | |
| 346. |
---------is a warning to potential thieves and muggers. |
| A. | insurance. |
| B. | security guards. |
| C. | outsourcing. |
| D. | credit management . |
| Answer» C. outsourcing. | |
| 347. |
------ helps the retailers to face the crisis situations. |
| A. | risk management. |
| B. | credit management. |
| C. | financial management. |
| D. | all of these |
| Answer» B. credit management. | |
| 348. |
With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions |
| A. | outsourcing. |
| B. | credit management |
| C. | computerization. |
| D. | none of these. |
| Answer» B. credit management | |
| 349. |
The computerized check out is used by -----. |
| A. | large retailers. |
| B. | small retailers. |
| C. | multi retailers |
| D. | all of these. |
| Answer» B. small retailers. | |
| 350. |
Many retailers have improved their operation productivity through -----. |
| A. | computerization. |
| B. | outsourcing. |
| C. | both a & b. |
| D. | none of these. |
| Answer» B. outsourcing. | |