MCQOPTIONS
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MCQOPTIONS
This section includes 202 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
If a company wants to build a good corporate image, it will probably use whichofthe following marketing communications mix tools? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» C. direct marketing | |
| 2. |
____________ is a process used by an advertiser to reserve a time period witha local station and by a network to check with its affiliates on the availability of atime period. |
| A. | pass time. |
| B. | frequent time. |
| C. | agency time. |
| D. | clear time. |
| Answer» E. | |
| 3. |
________ agencies specialize in endorsement of brands in the various socialmedia platforms like blogs, social network sites, Q&A sites, discussion forums,micro blogs etc. |
| A. | social media. |
| B. | user-generated contented. |
| C. | friend feed. |
| D. | social network service. |
| Answer» B. user-generated contented. | |
| 4. |
A printed information form listing a publications advertising rates is knownas |
| A. | info card |
| B. | rate card |
| C. | ad card |
| D. | premium card |
| Answer» C. ad card | |
| 5. |
Perceptual mapping is based on __________________. |
| A. | consumer preference |
| B. | brand preference |
| C. | order of preference |
| D. | situation analysis |
| Answer» E. | |
| 6. |
A management orientation that views the needs of consumers as primary tothe success of the firm __________. |
| A. | advertising concept. |
| B. | promotional concept. |
| C. | marketing concept. |
| D. | target marketing. |
| Answer» D. target marketing. | |
| 7. |
_________ is two or more oversize pages that fold out from the magazine. |
| A. | gate-folds. |
| B. | pop-ups. |
| C. | pop-unders. |
| D. | strips. |
| Answer» B. pop-ups. | |
| 8. |
The first printed advertisements were single sheets, printed on one side, thatnowadays would be called_________. |
| A. | barrages. |
| B. | fliers. |
| C. | flights. |
| D. | brochures. |
| Answer» C. flights. | |
| 9. |
_______________ is the most widely used and most visible of promotionaltools in marketing. |
| A. | publicity |
| B. | public relational |
| C. | advertising |
| D. | propaganda |
| Answer» D. propaganda | |
| 10. |
Institutional and ideas advertising are designed to create a favorable___________and acceptability. |
| A. | demand |
| B. | attitude |
| C. | awareness |
| D. | opinion |
| Answer» C. awareness | |
| 11. |
Misleading ads are prohibited in India under the_________________Act. |
| A. | asci |
| B. | ipr |
| C. | copyright |
| D. | monopolies and restrictive trade practices |
| Answer» E. | |
| 12. |
_____________________term is used to denote relevance, Significance,importance, etc., |
| A. | advertising |
| B. | salience |
| C. | subliminal |
| D. | puffery |
| Answer» C. subliminal | |
| 13. |
A special magazine advertising section in which ads are interpersed withrelated editorial material foussing on a single theme is known as |
| A. | advertorial |
| B. | editorial |
| C. | campaign |
| D. | billboard |
| Answer» B. editorial | |
| 14. |
_________ is copy in a type size larger than that of the body copy and meant toentice readers into reading the body copy. |
| A. | body copy. |
| B. | display copy. |
| C. | caption. |
| D. | headline. |
| Answer» C. caption. | |
| 15. |
Create services are two pronged, and involve copywriting and ____________ |
| A. | account planning |
| B. | branding |
| C. | media planning |
| D. | graphics |
| Answer» E. | |
| 16. |
Majority of the ads appearing online are |
| A. | banner advertisements. |
| B. | pop- up advertising. |
| C. | display advertising |
| D. | corner ads |
| Answer» B. pop- up advertising. | |
| 17. |
Advertising in a directory is ______________. |
| A. | delivery advertising. |
| B. | directory advertising. |
| C. | direct advertising. |
| D. | dynamic advertising. |
| Answer» C. direct advertising. | |
| 18. |
Degree to which a consumer purchases a certain brand without consideringalternatives is ____________. |
| A. | brand equity. |
| B. | brand loyalty. |
| C. | brand positioning. |
| D. | brand identity. |
| Answer» C. brand positioning. | |
| 19. |
If a company wants to build a good “corporate image,” it will probablyuse whichofthe following marketing communications mix tools? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» C. direct marketing | |
| 20. |
The product that reaches maturity and wide scale acceptance enter the_______stage of advertising. |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» D. relative. | |
| 21. |
Television advertising that include a telephone numeral for ordering is anexample of__________. |
| A. | direct-response advertising. |
| B. | telemarketing. |
| C. | straight mail. |
| D. | teleconference. |
| Answer» B. telemarketing. | |
| 22. |
__________addresses to manufactures who buy machinery equipments andcomponents needed to produce the goods they sell |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» B. trade. | |
| 23. |
ABC stands for __________. |
| A. | audit bureau of circulations. |
| B. | advertising bureau of circulations. |
| C. | american bureau of circulations. |
| D. | african bureau of circulations. |
| Answer» B. advertising bureau of circulations. | |
| 24. |
Competitive activity research is also referred to as _______________ |
| A. | positioning research |
| B. | perceptual mapping |
| C. | situation analysis research |
| D. | pre-test |
| Answer» D. pre-test | |
| 25. |
SWOT is an acronym for . |
| A. | strengths, weaknesses, opinion and threats |
| B. | strengths, weaknesses, opportunities and threats. |
| C. | strengths, weaknesses, opportunities and thrust. . |
| D. | strengths, weaknesses, opportunities and trust |
| Answer» C. strengths, weaknesses, opportunities and thrust. . | |
| 26. |
Drawings of a series of sequential frames to indicate the conception of atelevision commercial is known as |
| A. | sequences |
| B. | story board |
| C. | frames |
| D. | copy |
| Answer» C. frames | |
| 27. |
A straight radio announcement usually delivered by one person , woven intoa show or tailored to a given program is known as |
| A. | integrated commercial |
| B. | joint commercial |
| C. | informercial |
| D. | announcement |
| Answer» B. joint commercial | |
| 28. |
Who develop the verbal brand message? |
| A. | designers. |
| B. | directors. |
| C. | copy writers |
| D. | creative directors. |
| Answer» D. creative directors. | |
| 29. |
An ideal _____________ has to work as a bridge between research andcommunication strategy. |
| A. | idea |
| B. | brainstorming |
| C. | creativity |
| D. | creative brief |
| Answer» E. | |
| 30. |
An increased schedule of advertising above normal levels during peak sellingperiods is known as |
| A. | pulse |
| B. | pitch |
| C. | blink |
| D. | bleed |
| Answer» B. pitch | |
| 31. |
The group that composes the present and potential prospects for a product orservice is _________. |
| A. | media planners. |
| B. | media buyers. |
| C. | target audience. |
| D. | media executives. |
| Answer» D. media executives. | |
| 32. |
An series of messages that divide a single idea and theme which make up anintegrated marketing communication (IMC) is known as |
| A. | advertising campaign |
| B. | advertising research. |
| C. | clutter |
| D. | product placement. |
| Answer» B. advertising research. | |
| 33. |
_________firm valuates marketing communication idea and tests theireffectiveness. |
| A. | pr. |
| B. | research. |
| C. | internet. |
| D. | advertise. |
| Answer» C. internet. | |
| 34. |
Total coverage by television and radio of a given geographic area is_________. |
| A. | blank coverage. |
| B. | blanket coverage. |
| C. | zero coverage. |
| D. | national coverage. |
| Answer» C. zero coverage. | |
| 35. |
____________ is a reduction from regular rates when advertising contracts touse quantities of advertising. |
| A. | discount. |
| B. | allowance. |
| C. | valuation. |
| D. | correction. |
| Answer» B. allowance. | |
| 36. |
B2B is _________. |
| A. | business to business. |
| B. | brand to business. |
| C. | business to brand. |
| D. | brand to brand. |
| Answer» B. brand to business. | |
| 37. |
Mixing continuity and flighting strategies in media scheduling is known as |
| A. | pulsing |
| B. | reach |
| C. | pushing |
| D. | flighting |
| Answer» B. reach | |
| 38. |
______________ is an elaborate booklet, usually bound with a special cover. |
| A. | leaflet. |
| B. | brochure. |
| C. | pamphlet. |
| D. | hoarding. |
| Answer» C. pamphlet. | |
| 39. |
____________ builds affinity with spectators by sponsoring major events. |
| A. | product. |
| B. | price. |
| C. | competition. |
| D. | brands. |
| Answer» E. | |
| 40. |
___________________ is defined as a communication that aims at raisingmoney from primary or secondary markets. |
| A. | retail advertising |
| B. | financial advertising |
| C. | educational advertising |
| D. | trade advertising |
| Answer» C. educational advertising | |
| 41. |
_________manage a company's brand and product line. |
| A. | brand assistants. |
| B. | brand executives. |
| C. | brand managers. |
| D. | brand associate. |
| Answer» D. brand associate. | |
| 42. |
____________ is an extended degree of consumer awareness of anadvertisement within a specific media. |
| A. | impact. |
| B. | alternate. |
| C. | choice. |
| D. | impression. |
| Answer» B. alternate. | |
| 43. |
________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders |
| A. | marketing. |
| B. | advertising. |
| C. | pr. |
| D. | creative. |
| Answer» D. creative. | |
| 44. |
Infomercials often look like other types of television shows, including________. |
| A. | news shows. |
| B. | live, audience-participation shows. |
| C. | reality shows. |
| D. | talk shows. |
| Answer» B. live, audience-participation shows. | |
| 45. |
The MRTP Act has two aspects, namely restricting ________________ andcurtailing restrictive trade practices. |
| A. | monopoly |
| B. | competition |
| C. | oligopoly |
| D. | economy |
| Answer» B. competition | |
| 46. |
Russel H colley pioneered the approach called DAGMAR which stands for |
| A. | defining advertising goals for measured advertising results |
| B. | defining advertising goals for measuring and achieving results |
| C. | delivering advertising goals for measured advertising results |
| D. | developing advertising goals for mixed advertising responses |
| Answer» B. defining advertising goals for measuring and achieving results | |
| 47. |
____________are advantages that allow a product to satisfy customers needswants or desires. |
| A. | benefits. |
| B. | prices. |
| C. | brands. |
| D. | offers. |
| Answer» B. prices. | |
| 48. |
What is AIDA? |
| A. | advertisement, interest, demand, acquire. |
| B. | action, interest, desire, attention. |
| C. | attraction, interest, desire, attention. |
| D. | attention, interest, desire, action. |
| Answer» E. | |
| 49. |
Account planning is a much tasked about, much hyped function is alsoreferred to as the______________ |
| A. | boutique function |
| B. | prime function |
| C. | ghost function |
| D. | non-prime function |
| Answer» D. non-prime function | |
| 50. |
Brand positioning : Strategies for Competitive advantage is authored by______________. |
| A. | michacl schudson |
| B. | subroto sengupta |
| C. | john sinclair |
| D. | subhash ghosal |
| Answer» C. john sinclair | |