MCQOPTIONS
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MCQOPTIONS
This section includes 372 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
In retailing there is a direct interaction with------- |
| A. | producer |
| B. | customer |
| C. | wholesaler |
| D. | all of these |
| Answer» E. | |
| 52. |
The word Retail is derived from the----- word |
| A. | latin |
| B. | french |
| C. | english |
| D. | none of these |
| Answer» B. french | |
| 53. |
Which of the following is NOT an example of non-store retailing? |
| A. | mail order. |
| B. | party plan |
| C. | department store |
| D. | Catalogue shop. |
| Answer» E. | |
| 54. |
A retailer’s ______________ is the key to its ability to attract customers. |
| A. | location. |
| B. | pricing system. |
| C. | promotion system. |
| D. | Store personnel. |
| Answer» B. pricing system. | |
| 55. |
Merchandising and display are an important part of the marketing plan and should have areasonable budget allocated, even for a retailer operating on a .......... |
| A. | corner. |
| B. | dime. |
| C. | limit. |
| D. | Shoestring. |
| Answer» E. | |
| 56. |
A concept in retailing that helps explain the emergence of new retailers is called the_______________ hypothesis. |
| A. | retail life cycle |
| B. | wheel-of-retailing |
| C. | service-assortment |
| D. | Product life cycle |
| Answer» C. service-assortment | |
| 57. |
__________ includes all of the activities involved in selling goods or services to thosewho buy for resale or business use. |
| A. | retailing |
| B. | wholesaling |
| C. | bartering |
| D. | Purchasing |
| Answer» C. bartering | |
| 58. |
The most important retail marketing decision a retailer has to make is to __________. |
| A. | identify its target market |
| B. | choose the right service response it wants to support |
| C. | select the service mix |
| D. | Develop a nice store atmosphere |
| Answer» B. choose the right service response it wants to support | |
| 59. |
The fastest growing segment of retailing is __________. |
| A. | nonstore retailing |
| B. | warehouse stores |
| C. | hypermarkets |
| D. | Category killers |
| Answer» B. warehouse stores | |
| 60. |
In which of the following retailers are salespeople ready to assist in every phase of thelocate-compare-select process? |
| A. | self-service. |
| B. | self-selection. |
| C. | limited service. |
| D. | full service. |
| Answer» E. | |
| 61. |
Consumers who browse and/or purchase in more than one channel are known as _____. |
| A. | cosmopolitan |
| B. | Multi-channel shoppers |
| C. | multi-taskers |
| D. | Market mavens |
| Answer» C. multi-taskers | |
| 62. |
Expenses that benefit the entire store are called: |
| A. | controllable |
| B. | direct |
| C. | indirect |
| D. | Margin results |
| Answer» D. Margin results | |
| 63. |
The difference between retail and cost is called: |
| A. | profit |
| B. | markdown |
| C. | income |
| D. | markup |
| Answer» E. | |
| 64. |
The major reason people give for not shopping on the Internet is _____. |
| A. | Lack of “touch” |
| B. | Security concerns |
| C. | Too difficult |
| D. | Unfamiliar merchants |
| Answer» C. Too difficult | |
| 65. |
Which one of the following is NOT a form of direct marketing? |
| A. | catalogue retailing |
| B. | telemarketing |
| C. | personal selling |
| D. | direct mail |
| Answer» D. direct mail | |
| 66. |
Which of the following is the major reason consumers give for shopping online? |
| A. | Want product delivered |
| B. | Unique merchandise |
| C. | Price |
| D. | Convenience |
| Answer» E. | |
| 67. |
Consumers acquiring product through mail, telephone, or computer orders is referred to as _____. |
| A. | Outsourcing |
| B. | Outlet shopping |
| C. | Non-traditional shopping |
| D. | In-home shopping |
| Answer» E. | |
| 68. |
The retailer is usually in an excellent position to |
| A. | Make the most profits in the channel |
| B. | Be the channel leader |
| C. | Gain feedback from consumers |
| D. | Co-ordinate the production strategy |
| Answer» D. Co-ordinate the production strategy | |
| 69. |
Which of the following is a recommended strategy for retailers when consumers select theoutlet first and the brand second? |
| A. | Appropriate pricing |
| B. | Brand availability advertising |
| C. | Brand image management |
| D. | Price special on brands |
| Answer» B. Brand availability advertising | |
| 70. |
Any source of products or services for consumers is referred to as a _____. |
| A. | Retail outlet |
| B. | Contact point |
| C. | Transaction point |
| D. | Distribution outlet |
| Answer» B. Contact point | |
| 71. |
Which of the following types of retail businesses have unlimited liability? |
| A. | Partnership and sole trader |
| B. | Partnership and private company |
| C. | Private company and sole trader |
| D. | Private company and public company |
| Answer» B. Partnership and private company | |
| 72. |
During each stage in the development of a retail strategy, retail managers should: |
| A. | consider only controllable variables |
| B. | refrain from "fine tuning" the strategy |
| C. | look for both positive and negative feedback |
| D. | consider no problems with the government to be a form of negative feedback |
| Answer» D. consider no problems with the government to be a form of negative feedback | |
| 73. |
Which is not considered one of the elements of "managing a business" in a retail strategy? |
| A. | the retail organization |
| B. | human resource management |
| C. | operations management |
| D. | merchandise management and pricing |
| Answer» E. | |
| 74. |
A systematic procedure for analyzing the performance of a retailer is called: |
| A. | control |
| B. | feedback |
| C. | strategic planning |
| D. | retail audit |
| Answer» E. | |
| 75. |
Those aspects of business that a retailer can directly affect, such as store hours andmerchandise lines carried are referred to as: |
| A. | controllable variables |
| B. | demographic statistics |
| C. | lifestyle measures |
| D. | uncontrollable variables |
| Answer» B. demographic statistics | |
| 76. |
When retailers identify customer segments and develop unique strategies to meet thedesires of these segments, they are using: |
| A. | mass merchandising |
| B. | niche retailing |
| C. | bifurcated retailing |
| D. | middle market retailing |
| Answer» C. bifurcated retailing | |
| 77. |
Which form of organization is subject to double taxation? |
| A. | sole proprietorship |
| B. | partnership |
| C. | corporation |
| D. | franchise |
| Answer» D. franchise | |
| 78. |
Which statement is not a benefit of formulating a retail strategy? |
| A. | A retailer is forced to study the legal, economic, and competitive market |
| B. | A retailer is shown how it can differentiate itself from competitors. |
| C. | Sales maximization is stress |
| Answer» D. | |
| 79. |
A retailer's commitment to a type of business and to a distinctive role in themarketplace is its: |
| A. | . objectives |
| B. | organizational mission |
| C. | retailing concept |
| D. | image |
| Answer» C. retailing concept | |
| 80. |
Which of the following is not one of the four major decisions that must be made withregard to market logistics? |
| A. | How should orders be handled? |
| B. | Where should stock be located? |
| C. | How much stock should be held? |
| D. | How should stock be financed? |
| Answer» E. | |
| 81. |
A_____ fee is the charge many supermarkets impose for accepting a new brand to coverthe cost of listing and stocking it. |
| A. | inventory |
| B. | slotting |
| C. | initiation |
| D. | stocking |
| Answer» C. initiation | |
| 82. |
Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands |
| A. | creative label |
| B. | private label |
| C. | house |
| D. | retail label |
| Answer» C. house | |
| 83. |
The oldest and most heavily trafficked city area is called |
| A. | regional shopping center |
| B. | prime location |
| C. | urban district |
| D. | Central business district |
| Answer» E. | |
| 84. |
A retail firm owned by its customers in which members contribute money to open theirown store, vote on its policies, elect a group to manage it, and receive dividends is called a |
| A. | corporate chain store. |
| B. | merchandising conglomerate |
| C. | voluntary chain |
| D. | consumer cooperative |
| Answer» E. | |
| 85. |
Giant retailers called _____ concentrate on one product category such as toys or homeimprovement |
| A. | Category killers |
| B. | Variety stores |
| C. | supercentres |
| D. | box stores |
| Answer» B. Variety stores | |
| 86. |
Independent retailers who use a central buying organization and joint promotional effortsare called a |
| A. | merchandising conglomerate |
| B. | corporate chain store |
| C. | retailer cooperative |
| D. | voluntary chain |
| Answer» D. voluntary chain | |
| 87. |
Person to person interaction between a retailer and a prospective customer is: |
| A. | Direct marketing |
| B. | Automatic selling |
| C. | Direct selling |
| D. | Buying service |
| Answer» D. Buying service | |
| 88. |
All of the following are types of non store retailing, except |
| A. | Catalog retailing |
| B. | Vending Machines |
| C. | Chain store |
| D. | Direct Mail |
| Answer» D. Direct Mail | |
| 89. |
Mail order retailing is the same as: |
| A. | Direct selling |
| B. | In Home retailing |
| C. | E-tailing |
| D. | Catalog retailing |
| Answer» E. | |
| 90. |
E-retailing refers to |
| A. | sales of electronic items |
| B. | catalog shopping |
| C. | computerized store |
| D. | retailing and shopping through internet |
| Answer» E. | |
| 91. |
A multi channel retailer sells merchandise |
| A. | over telephone |
| B. | through retail stores |
| C. | over internet |
| D. | over more than one channel; |
| Answer» E. | |
| 92. |
Which of the following statement about retail marketing is true |
| A. | sells products to other businesses |
| B. | sells products to a company that resells them |
| C. | sells products to final consumers |
| D. | sells products for one's own use |
| Answer» D. sells products for one's own use | |
| 93. |
Shopping malls, super markets and hypermarkets come under which type of marketing? |
| A. | wholesale |
| B. | retail |
| C. | direct marketing |
| D. | agent service |
| Answer» C. direct marketing | |
| 94. |
No middle men is involved in – |
| A. | wholesale trade |
| B. | retail trade |
| C. | direct marketing |
| D. | indirect marketing |
| Answer» D. indirect marketing | |
| 95. |
There is no shop assistants in a |
| A. | super bazaar |
| B. | departmental store |
| C. | multiple shop |
| D. | second shop |
| Answer» B. departmental store | |
| 96. |
Door to door selling is carried out by |
| A. | hawkers and peddlers |
| B. | cheap jacks |
| C. | second shop |
| D. | retailers |
| Answer» B. cheap jacks | |
| 97. |
Multiple shops are also known as – |
| A. | self service stores |
| B. | chain stores |
| C. | shopping by post |
| D. | departmental stores |
| Answer» C. shopping by post | |
| 98. |
MRP stands for. |
| A. | minimum retail price |
| B. | maximum retail price |
| C. | minimum rate of profit |
| D. | maximum rate of profit |
| Answer» C. minimum rate of profit | |
| 99. |
Internet marketing and telemarketing are the recent trends in ……….. business |
| A. | retail |
| B. | wholesale |
| C. | conventional |
| D. | manufacturing |
| Answer» B. wholesale | |
| 100. |
Who is the last link in the chain connecting the producer and customer ? |
| A. | wholesaler |
| B. | agent |
| C. | retailer |
| D. | storekeeper |
| Answer» D. storekeeper | |