MCQOPTIONS
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MCQOPTIONS
This section includes 1588 Mcqs, each offering curated multiple-choice questions to sharpen your Banking And Financial Awareness knowledge and support exam preparation. Choose a topic below to get started.
| 701. |
The segmentation of market based on the gender of the customer is a type of [SBI Clerk 2012] |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | Life style segmentation |
| E. | price segmentation |
| Answer» C. psychographic segmentation | |
| 702. |
The target group for SME (Small and Medium Enterprise) loans is [SBI Clerk 2012] |
| A. | all SSIs (Small Scale Industries) |
| B. | all college professors |
| C. | all students |
| D. | all nurses |
| E. | all salaried persons |
| Answer» B. all college professors | |
| 703. |
Market segmentation means grouping |
| A. | the sales teams |
| B. | the customers as per their needs and tastes |
| C. | selling arrangements |
| D. | the counter staff |
| E. | the back-office staff |
| Answer» C. selling arrangements | |
| 704. |
The target group for personal loans is [SBI Clerk 2011] |
| A. | all private limited companies |
| B. | all businessmen |
| C. | all salaried persons |
| D. | minor children |
| E. | newborn infants |
| Answer» D. minor children | |
| 705. |
Target market for housing loans will be [SBI Clerk 2011] |
| A. | existing clients |
| B. | persons who do not own a house |
| C. | persons who own more than one house |
| D. | builders |
| E. | NRI's |
| Answer» C. persons who own more than one house | |
| 706. |
Which one of the following is not a target group for savings bank account? [SBI Clerk 2011] |
| A. | Salaried person |
| B. | Loss incurring companies |
| C. | Doctors |
| D. | Government servants |
| E. | Insurance agent |
| Answer» C. Doctors | |
| 707. |
Which is a benefit of market segmentation? |
| A. | In allocation of marketing budget |
| B. | In effective marketing programme |
| C. | In meeting the competition effectively |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 708. |
Target group means [SBI Clerk 2011] |
| A. | All buyers |
| B. | all salespersons |
| C. | Prospective buyers |
| D. | all customers |
| E. | Delivery persons |
| Answer» D. all customers | |
| 709. |
Target market of education loan is[SBI PO 2011] |
| A. | all school students |
| B. | all college students |
| C. | all colleges |
| D. | all schools |
| E. | all hospitals |
| Answer» C. all colleges | |
| 710. |
Market segmentation means [SBI PO 2011] |
| A. | Segmentation of sales team |
| B. | distribution of territory |
| C. | Sales network |
| D. | Division of market according to the requirement |
| E. | market share |
| Answer» C. Sales network | |
| 711. |
Market segmentation is useful for [BOB PO 2010] |
| A. | target existing clients |
| B. | identifying prospects |
| C. | preferential marketing |
| D. | internal marketing |
| E. | All of the above |
| Answer» D. internal marketing | |
| 712. |
Market segmentation can be resorted to by way of [BOB] PO 2010] |
| A. | Segmenting geographically |
| B. | Segmenting by income |
| C. | Segmenting by age |
| D. | Both [a] and [b] |
| E. | All of the above |
| Answer» F. | |
| 713. |
Marketing segmentation involves [BOB PO 2010] |
| A. | dividing the salesman into homogeneous group |
| B. | dividing the employees into talent groups |
| C. | dividing the products |
| D. | measuring the service level |
| E. | None of the above |
| Answer» F. | |
| 714. |
The target group for credit cards is [SBI Clerk 2009] |
| A. | all card holders |
| B. | all existing borrowers |
| C. | individuals with taxable income |
| D. | All of the above |
| E. | None of the above |
| Answer» D. All of the above | |
| 715. |
One of the following is a target group for the marketing of Internet banking [SBI Clerk 2009] |
| A. | all the customers |
| B. | all the educated customers |
| C. | all the computer educated customers |
| D. | only creditors |
| E. | All of the above |
| Answer» D. only creditors | |
| 716. |
Market segmentation helps in [PNB PO 2009] |
| A. | Identifying the target group |
| B. | focused marketing |
| C. | improved lead generation |
| D. | Both [a] and [b] |
| E. | All of the above |
| Answer» F. | |
| 717. |
Market segmentation is required [SBI PO 2009] |
| A. | for avoiding cold calls |
| B. | to increase production |
| C. | for territory allocation |
| D. | tor focused marketing |
| E. | for increasing profits |
| Answer» F. | |
| 718. |
The basis for consumer market segmentation includes |
| A. | age of consumer |
| B. | location of consumer |
| C. | Income of consumer |
| D. | Sex of consumer |
| E. | All of the above |
| Answer» F. | |
| 719. |
Market segmentation is useful for [SBI Clerk 2009] |
| A. | preferential marketing |
| B. | targeting existing clients |
| C. | identifying prospects |
| D. | knowing customer's tastes |
| E. | All of the above |
| Answer» F. | |
| 720. |
De-positioning involves |
| A. | creating an image of product |
| B. | changing the price of product |
| C. | Changing the identity of competing products |
| D. | developing the new product |
| E. | None of the above |
| Answer» D. developing the new product | |
| 721. |
Re-positioning of product involves |
| A. | Placing the product in shops |
| B. | making the products available to the customers |
| C. | Changing identity of the product |
| D. | developing the new product |
| E. | None of the above |
| Answer» D. developing the new product | |
| 722. |
Product positioning is the process by which marketers try |
| A. | to create an image of the product |
| B. | to create an identity of the product |
| C. | Both [a] and [b] |
| D. | to sell the product |
| E. | None of the above |
| Answer» D. to sell the product | |
| 723. |
The ........and the ....are the two elements of a marketing mix strategy that determine the success of a product in the market place. |
| A. | Target market, price |
| B. | target market, marketing mix variables |
| C. | target market, product |
| D. | product, price |
| E. | None of the above |
| Answer» C. target market, product | |
| 724. |
Which of the following is the first, element of a marketing strategy? |
| A. | Target market |
| B. | Product |
| C. | Production |
| D. | Promotion |
| E. | None of these |
| Answer» B. Product | |
| 725. |
The five criteria for an effective market segmentation can be grouped as |
| A. | measurable |
| B. | relevant |
| C. | accessible |
| D. | distinguishable and feasible |
| E. | All of the above |
| Answer» F. | |
| 726. |
Basic factors affecting the market segmentation include |
| A. | clear identification of the segment |
| B. | measurability of its effective size |
| C. | Its accessibility |
| D. | Its appropriateness |
| E. | All of the above |
| Answer» F. | |
| 727. |
Sub-market is known as |
| A. | origin of market |
| B. | merging of market |
| C. | process |
| D. | market segment or market segmentation |
| E. | plan |
| Answer» E. plan | |
| 728. |
The consumer market can be segmented on the basis of |
| A. | Income |
| B. | age |
| C. | Sex |
| D. | location |
| E. | All of these |
| Answer» F. | |
| 729. |
Which of the following elements comes under the psychographic segmentation? |
| A. | Personality traits |
| B. | Attitudes |
| C. | Life style |
| D. | Value system |
| E. | All of these |
| Answer» F. | |
| 730. |
Which of the following comes under demographic factors? |
| A. | Age |
| B. | Sex |
| C. | Family |
| D. | Religion |
| E. | All of these |
| Answer» F. | |
| 731. |
Which of the following constitutes geographic segmentation? |
| A. | Climatic zone |
| B. | Region |
| C. | State |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 732. |
Which of the following is the basis for segmenting the market? |
| A. | Geographic segmentation |
| B. | Demographic segmentation |
| C. | Psychographic segmentation |
| D. | Price segmentation |
| E. | All of the above |
| Answer» F. | |
| 733. |
Which is the basis of psycho graphic segmentation? |
| A. | Personality |
| B. | Values in life |
| C. | Life style of the customer |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 734. |
Which are the factors relating to target market? |
| A. | Goals of the firm |
| B. | Image of the firm |
| C. | Company resources |
| D. | Product characteristics and product variety |
| E. | All of the above |
| Answer» F. | |
| 735. |
Behavioural basis of market segmentation includes |
| A. | loyalty or brand loyalty |
| B. | attitude |
| C. | buying occasions |
| D. | All of the above |
| E. | None of the above |
| Answer» C. buying occasions | |
| 736. |
Occupation involves |
| A. | administrator |
| B. | Trader |
| C. | Chartered accountant |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 737. |
Market segmentation is |
| A. | method |
| B. | The strategy of dividing markets in order to conquer them |
| C. | The allocation of product |
| D. | The allocation of policy |
| E. | The allocation of service |
| Answer» C. The allocation of product | |
| 738. |
Which among the following may be called a pillar of marketing concept? |
| A. | Customer orientation |
| B. | Product planning |
| C. | Cost budgeting |
| D. | All of the above |
| E. | None of the above |
| Answer» B. Product planning | |
| 739. |
Social marketing concept is based upon |
| A. | large target market with active buyers |
| B. | Customer satisfaction and customer welfare |
| C. | realisation of maximum profit through service of society |
| D. | All of the above |
| E. | None of the above |
| Answer» C. realisation of maximum profit through service of society | |
| 740. |
Which among the following is a customer oriented concept? |
| A. | Selling concept |
| B. | Marketing concept |
| C. | Production concept |
| D. | All of these |
| E. | None of these |
| Answer» C. Production concept | |
| 741. |
Which among the following is included in marketing decisions? |
| A. | Promotion decision |
| B. | Project cost decision |
| C. | Finance decision |
| D. | All of the above |
| E. | None of the above |
| Answer» B. Project cost decision | |
| 742. |
Which among the following is called like blood of business? |
| A. | Marketing |
| B. | Product |
| C. | Finance |
| D. | All of the above |
| E. | None of the above |
| Answer» D. All of the above | |
| 743. |
Marketing opportunities means |
| A. | availability of sales persons |
| B. | availability of data |
| C. | new product launching |
| D. | Scope for marketing |
| E. | Evaluation of performance |
| Answer» E. Evaluation of performance | |
| 744. |
Cross selling' means [SBI clerk 2012] |
| A. | Selling to enemies |
| B. | Selling new products |
| C. | Reversal of a sale |
| D. | Selling other products to existing customers |
| E. | Public relations |
| Answer» E. Public relations | |
| 745. |
The sale aim of marketing is to [SBI Clerk 2012] |
| A. | Improve the balance sheet figures |
| B. | Increase recruitment |
| C. | Increase profits |
| D. | Increase production |
| E. | Increase branch network |
| Answer» D. Increase production | |
| 746. |
Marketing is the function of [SBI Clerk 2012] |
| A. | Only sales persons |
| B. | Only counter staff |
| C. | Only qualified persons |
| D. | Top bosses |
| E. | a collective function of all staff |
| Answer» F. | |
| 747. |
Selling is [SBI Clerk 2012, 09] |
| A. | Same as marketing |
| B. | More than marketing |
| C. | Offering discounts |
| D. | A sub-function of marketing |
| E. | Nothing to do with marketing |
| Answer» E. Nothing to do with marketing | |
| 748. |
The task of marketing involves [SBI Clerk 2012] |
| A. | Opening new branches |
| B. | Buying a company |
| C. | Selling a company |
| D. | Selling products and services of company |
| E. | Mergers |
| Answer» E. Mergers | |
| 749. |
The traditional marketing style involves |
| A. | door-to-door campaigns |
| B. | Print marketing |
| C. | Telemarketing |
| D. | SMS campaigns |
| E. | Virtual marketing |
| Answer» B. Print marketing | |
| 750. |
Marketing is definitely required when [SBI Clerk 2012] |
| A. | Demand exceeds supply |
| B. | Supply exceeds demand |
| C. | Supply equals demand |
| D. | Staff is in excess |
| E. | There is no monopoly |
| Answer» C. Supply equals demand | |