The total market approach to finding a target market will probably be – McqOptions

MCQOPTIONS

1.	The total market approach to finding a target market will probably be UNSUCCESSFUL when:
A.	Product differentiation is used.
B.	The firm defines the total market as its target market.
C.	People within the market have heterogeneous needs.
D.	People within the market have homogeneous needs.
E.	None of these
Answer» D. People within the market have homogeneous needs.

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