A firm with limited resources can compete with much larger organisatio – McqOptions

MCQOPTIONS

1.	A firm with limited resources can compete with much larger organisations by:
A.	concentrating its efforts on a single segment.
B.	using a multi-segment targeting strategy.
C.	using a geographical segmentation variable.
D.	using multivariable segmentation.
E.	concentrating its efforts on the total population.
Answer» B. using a multi-segment targeting strategy.

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