The purpose of market segmentation is to: – McqOptions

MCQOPTIONS

1.	The purpose of market segmentation is to:
A.	differentiate among similar products.
B.	divide the total market to allow the marketer to develop a more precise marketing mix
C.	reduce the overall cost of marketing activities
D.	identify a single marketing mix that will be satisfy market segments.
E.	meet the needs of homogeneous markets.
Answer» C. reduce the overall cost of marketing activities

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