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MCQOPTIONS
This section includes 64577 Mcqs, each offering curated multiple-choice questions to sharpen your General Knowledge knowledge and support exam preparation. Choose a topic below to get started.
| 4351. |
In close-ended question in which the question with three or more possible answers is classified as |
| A. | semantic differential |
| B. | Likert scale |
| C. | multiple choice |
| D. | dichotomous |
| Answer» D. dichotomous | |
| 4352. |
The brand awareness and market share is classified as |
| A. | marketing external metrics |
| B. | sampling metrics |
| C. | unit metrics |
| D. | procedural metrics |
| Answer» B. sampling metrics | |
| 4353. |
The marketing internal sampling metrics consists of |
| A. | relative employee satisfaction |
| B. | level of customer dissatisfaction |
| C. | active innovation support |
| D. | both a and c |
| Answer» E. | |
| 4354. |
The research type in which the researchers can gather data by observing the relevant factors is called |
| A. | demographic research |
| B. | psychographic research |
| C. | ethnographic research |
| D. | observational research |
| Answer» E. | |
| 4355. |
The record that shows how well the company is performing year after year is classified as |
| A. | customer performance scorecard |
| B. | market performance record |
| C. | stakeholder performance scorecard |
| D. | marketing dashboards |
| Answer» B. market performance record | |
| 4356. |
In close-ended question, the use of scale having two bipolar words to record response of respondents is classified as |
| A. | semantic differential |
| B. | Likert scale |
| C. | multiple choice |
| D. | dichotomous |
| Answer» B. Likert scale | |
| 4357. |
The collection of data through primary and secondary data sources is classified as |
| A. | data sources |
| B. | observational research |
| C. | objective research |
| D. | applied research |
| Answer» B. observational research | |
| 4358. |
The specific companies that are hired for specific projects and design studies are classified as |
| A. | custom marketing research firms |
| B. | designed researches |
| C. | customer oriented research firms |
| D. | None of above |
| Answer» B. designed researches | |
| 4359. |
In marketing, the 'relative employee satisfaction' is best classified as |
| A. | internal marketing metrics |
| B. | perceived metrics |
| C. | quality metrics |
| D. | loyalty metrics |
| Answer» B. perceived metrics | |
| 4360. |
A scale which defines the respondents intention to buy |
| A. | intention-to-buy scale |
| B. | ranking scale |
| C. | two option answer |
| D. | least important scale |
| Answer» B. ranking scale | |
| 4361. |
The approaches used to measure marketing productivity are |
| A. | marketing metrics |
| B. | marketing mix modeling's |
| C. | marketing equity |
| D. | both a and b |
| Answer» E. | |
| 4362. |
The type of question in which a respondent can answer in unlimited ways is classified as |
| A. | completely unstructured |
| B. | word association |
| C. | sentence completion |
| D. | story completion |
| Answer» B. word association | |
| 4363. |
The 'market share value' is best classified as |
| A. | marketing external metrics |
| B. | sampling metrics |
| C. | unit metrics |
| D. | procedural metrics |
| Answer» B. sampling metrics | |
| 4364. |
The record of satisfaction of company's employees, suppliers and distributors is part of |
| A. | stakeholder performance scorecard |
| B. | marketing dashboards |
| C. | customer performance scorecard |
| D. | market performance record |
| Answer» B. marketing dashboards | |
| 4365. |
The systematic design, analysis and reporting of data is called |
| A. | systematic research |
| B. | research validity |
| C. | marketing research |
| D. | research process |
| Answer» D. research process | |
| 4366. |
The technique in which respondents are presented with a picture and to write what they thick about the picture is called |
| A. | thematic appreciation test |
| B. | story appreciation test |
| C. | graphic appreciation test |
| D. | word appreciation test |
| Answer» B. story appreciation test | |
| 4367. |
The first step in marketing research process is to |
| A. | define problem |
| B. | stating research objectives |
| C. | deciding research approach |
| D. | both a and b |
| Answer» E. | |
| 4368. |
The analysis of data from variety of sources such as media spending data and retailer scanner data is called as |
| A. | marketing-mix modeling |
| B. | customer-mix modeling |
| C. | data-mix modeling |
| D. | market oriented research |
| Answer» B. customer-mix modeling | |
| 4369. |
The decision made about the research approaches, data sources and sampling plan is included in |
| A. | research plan development |
| B. | problem definition |
| C. | deciding mission statement |
| D. | reporting of findings |
| Answer» B. problem definition | |
| 4370. |
The third step in the marketing research process is |
| A. | collecting the information |
| B. | analyzing the information |
| C. | storing the findings |
| D. | ignoring competitive prices |
| Answer» B. analyzing the information | |
| 4371. |
The technique which helps researchers to explore customers perceptions about product and brand is called |
| A. | open-ended questionnaire |
| B. | close-ended questionnaire |
| C. | quantitative measures |
| D. | qualitative measures |
| Answer» E. | |
| 4372. |
The second step in marketing research process is to |
| A. | develop research plan |
| B. | defining research objectives |
| C. | analyzing market offerings |
| D. | storing the findings |
| Answer» B. defining research objectives | |
| 4373. |
The companies which gathers trade and consumer information are classified as |
| A. | indicated service firms |
| B. | syndicated research firms |
| C. | research firms |
| D. | special marketing firms |
| Answer» C. research firms | |
| 4374. |
In marketing, the 'resource adequacy' is best classified as |
| A. | internal marketing metrics |
| B. | perceived metrics |
| C. | quality metrics |
| D. | loyalty metrics |
| Answer» B. perceived metrics | |
| 4375. |
The fourth step in the marketing research process is to |
| A. | collecting the information |
| B. | storing the findings |
| C. | ignoring competitive prices |
| D. | analyzing the marketing information |
| Answer» E. | |
| 4376. |
The sales force structure in which a sales representatives works to sell specific items of product line is classified as |
| A. | indirect sales force structure |
| B. | territorial sales force structure |
| C. | customer sales force structure |
| D. | product sales force structure |
| Answer» E. | |
| 4377. |
The short term benefit given to the customers to attract more customers is called |
| A. | sales promotion |
| B. | inbound promotion |
| C. | outbound promotion |
| D. | organizational promotion |
| Answer» B. inbound promotion | |
| 4378. |
The forth step in personal selling process after completion of step consisting of approach is to |
| A. | prospecting and qualifying |
| B. | follow up |
| C. | closing |
| D. | present and demonstrate |
| Answer» E. | |
| 4379. |
The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as |
| A. | sample |
| B. | coupon |
| C. | premium |
| D. | cash refunds |
| Answer» D. cash refunds | |
| 4380. |
The kind of sales people who travel to call all the customers in field is classified as |
| A. | inside sales force |
| B. | outside sales force |
| C. | channel intermediaries |
| D. | nominal sales force |
| Answer» C. channel intermediaries | |
| 4381. |
The method in which the sample statistic is used to estimate the value of parameters of population is classified as |
| A. | estimation |
| B. | valuation |
| C. | probability calculation |
| D. | limited theorem estimation |
| Answer» B. valuation | |
| 4382. |
If the sample size is greater than or equal to 30 then the sample standard deviation can be approximated to population standard deviation for the |
| A. | known standard deviation |
| B. | unknown standard deviation |
| C. | standard interval deviation |
| D. | population interval theorem |
| Answer» C. standard interval deviation | |
| 4383. |
For a parameter whose value is unknown, the belief or claim for that parameter is classified as |
| A. | parameter claim testing |
| B. | expected belief testing |
| C. | hypothesis testing |
| D. | primary limit testing |
| Answer» D. primary limit testing | |
| 4384. |
The criteria of selecting the point estimator must includes the information of |
| A. | consistency |
| B. | unbiasedness |
| C. | efficiency |
| D. | all of above |
| Answer» E. | |
| 4385. |
The range or set of values which have chances to contain value of population parameter with particular confidence level is considered as |
| A. | secondary interval estimation |
| B. | confidence interval estimate |
| C. | population interval estimate |
| D. | sample interval estimate |
| Answer» C. population interval estimate | |
| 4386. |
If the standard deviation of population 1 is 3 with sample size is 8 and the population 2 standard deviation is 5 with sample size is 7 then the standard deviation of sampling distribution is |
| A. | 4.044 |
| B. | 3.044 |
| C. | 1.044 |
| D. | 2.044 |
| Answer» D. 2.044 | |
| 4387. |
Considering the sample statistic, if the mean of sampling distribution is equal to population mean then the sample statistic is classified as |
| A. | unbiased estimator |
| B. | biased estimator |
| C. | interval estimator |
| D. | hypothesis estimator |
| Answer» B. biased estimator | |
| 4388. |
The distance between the true value of population parameter and estimated value of population parameter is called |
| A. | error of central limit |
| B. | error of confidence interval |
| C. | error of estimation |
| D. | error of hypothesis testing |
| Answer» D. error of hypothesis testing | |
| 4389. |
If the point estimate is 8 and the margin of error is 5 then the confidence interval is |
| A. | 3 to 13 |
| B. | 4 to 14 |
| C. | 5 to 15 |
| D. | 6 to 16 |
| Answer» B. 4 to 14 | |
| 4390. |
The knowledge of possible errors, point estimate and the degree of confidence is classified as |
| A. | interval estimation |
| B. | confidence interval |
| C. | hypothesis testing |
| D. | both a and b |
| Answer» E. | |
| 4391. |
The difference between value of parameter of population and value of unbiased estimator point is classified as |
| A. | sampling error |
| B. | marginal error |
| C. | confidence error |
| D. | population error |
| Answer» B. marginal error | |
| 4392. |
Considering the sample statistic, if the sample statistic mean is not equal to population parameter then sample statistic is considered as |
| A. | unbiased estimator |
| B. | biased estimator |
| C. | interval estimator |
| D. | hypothesis estimator |
| Answer» C. interval estimator | |
| 4393. |
If the critical value of normal standard variable is 0.95 and the standard error of specific statistic 3.5 then the margin of error is |
| A. | 2.325 |
| B. | 3.325 |
| C. | 4.325 |
| D. | 5.325 |
| Answer» C. 4.325 | |
| 4394. |
In confidence interval estimation, the confidence efficient is denoted by |
| A. | 1 + β |
| B. | 1 - β |
| C. | 1 - α |
| D. | 1 + α |
| Answer» D. 1 + α | |
| 4395. |
The people who choose automobile sales dealers is best classified as personality type of |
| A. | social |
| B. | non social |
| C. | non artistic |
| D. | non realistic |
| Answer» B. non social | |
| 4396. |
The availability of information systems to enable updating and integration of learning, recruitment and employee pay, is part of |
| A. | phased retirement |
| B. | preretirement counseling |
| C. | talent management |
| D. | modifying selection procedure |
| Answer» D. modifying selection procedure | |
| 4397. |
The strategy employers follow to vacate a position where the employee is no longer needed is included in |
| A. | promotions |
| B. | transfers |
| C. | reality shock |
| D. | formal training |
| Answer» C. reality shock | |
| 4398. |
The research and development managers are classified as |
| A. | conventional personality |
| B. | non conventional personality |
| C. | investigative personality |
| D. | non investigative personality |
| Answer» D. non investigative personality | |
| 4399. |
From the employer's point of view, the talent management is also |
| A. | phased retirement |
| B. | career management |
| C. | talent management |
| D. | modifying selection procedure |
| Answer» C. talent management | |
| 4400. |
In career development, providing timely performance feedback is futile part of |
| A. | individual role |
| B. | manager role |
| C. | employer role |
| D. | line manager |
| Answer» C. employer role | |