MCQOPTIONS
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MCQOPTIONS
This section includes 14 Mcqs, each offering curated multiple-choice questions to sharpen your IBPS SO knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Marketing share can be increased by _________ . |
| A. | Increasing the number of sales persons |
| B. | Increasing the sales volume |
| C. | Increasing the products |
| D. | Increasing products |
| E. | Rewriting profits |
| Answer» C. Increasing the products | |
| 2. |
Mass communication with customers or potential customers, usually through paid public media is known as _________ . |
| A. | Publicity |
| B. | Sales promotion |
| C. | Advertising |
| D. | Public relations |
| E. | Brand building |
| Answer» D. Public relations | |
| 3. |
A pricing strategy where the price of a product is kept low as compassed to its competitors is known as – |
| A. | Skimming |
| B. | Premium |
| C. | Penetration |
| D. | Regulatory |
| E. | Competitive |
| Answer» D. Regulatory | |
| 4. |
Which of the following is required for Effective Segmentation? |
| A. | Measurability |
| B. | Easy Accessibility |
| C. | Substantiality |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 5. |
Marketing in banks is a necessity today. Due to _________ . |
| A. | Liberalisation |
| B. | Nationalisation |
| C. | Fashion |
| D. | Urbanisation |
| Answer» B. Nationalisation | |
| 6. |
When a product or brand is embedded in entertainment and media then it is known as _________ . |
| A. | Covert advertising |
| B. | Guerrilla advertising |
| C. | Both a and b |
| D. | Overt advertising |
| E. | None of the above |
| Answer» D. Overt advertising | |
| 7. |
Bank marketing means _________ . |
| A. | Selling of banks |
| B. | Buying of banks |
| C. | Merger of banks |
| D. | Selling bank’s products and services |
| E. | Selling various items in banks |
| Answer» E. Selling various items in banks | |
| 8. |
Perception is a process through which _________ . |
| A. | A consumer make ultimate purchasing |
| B. | A consumer is satisfied |
| C. | A consumer’s mind receives, organizes and interprets physical stimuli |
| D. | Both a and b |
| E. | None of the above |
| Answer» D. Both a and b | |
| 9. |
Skimming price for a new product is _________ . |
| A. | Low initial price |
| B. | Average price |
| C. | High initial price |
| D. | Moderate price |
| E. | All of the above |
| Answer» D. Moderate price | |
| 10. |
The collective perceptions and impressions people have formed about an organisation, its products and/or its services, is known as its – |
| A. | Brand Value |
| B. | Brand Asset |
| C. | Brand Architecture |
| D. | Brand Image |
| E. | Brand Attribute |
| Answer» E. Brand Attribute | |
| 11. |
The segmentation of markets based on the gender of the customer is a type of - |
| A. | Geographic segmentation |
| B. | Demographic segmentation |
| C. | Psychographic segmentation |
| D. | Socio cultural segmentation |
| E. | Lifestyle based segmentation |
| Answer» C. Psychographic segmentation | |
| 12. |
Mass communication with customers or potential customers, usually through paid public media is known as - |
| A. | Publicity |
| B. | Sales Promotion |
| C. | Advertising |
| D. | Public relations |
| E. | Brand building |
| Answer» D. Public relations | |
| 13. |
Good customer service is an extended arm of - |
| A. | Service marketing |
| B. | Web Marketing |
| C. | Process Marketing |
| D. | Indirect Marketing |
| E. | Internal Marketing |
| Answer» B. Web Marketing | |
| 14. |
A very large market segment or wide collection of smaller segments is called - |
| A. | Niche market |
| B. | Meta market |
| C. | Mass market |
| D. | Multi-Level Market |
| E. | None of these |
| Answer» F. | |