MCQOPTIONS
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| 1. |
Which of the following refers to spillover media? |
| A. | It refers to particular magazines that are chosen according to how well they expose the message to the media audience. |
| B. | It refers to the specific types of people the advertiser wants to reach. |
| C. | It refers to all communications vehicles available to a marketer. |
| D. | It refers to local media that many consumers in a neighboring country inadvertently receive. |
| Answer» E. | |