Explore topic-wise MCQs in Bachelor of Mass Media (BMM).

This section includes 23 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Mass Media (BMM) knowledge and support exam preparation. Choose a topic below to get started.

1.

Content marketing aims………

A. drive profitable customer action
B. distract defined audience
C. lose defined audience
D. none of the above
Answer» B. distract defined audience
Discussion
2.

What are the below factors behind successful PPC Advertising?

A. keyword relevance
B. landing page quality
C. quality score
D. all of the above
Answer» E.
Discussion
3.

How many maximum character are allowed in sms marketing?

A. 150 character
B. 160 character
C. 170 character
D. 180 character
Answer» C. 170 character
Discussion
4.

Content marketing aims………

A. drive profitable customer action
B. distract defined audience
C. lose defined audience
D. none of the above
Answer» B. distract defined audience
Discussion
5.

Which of the following is the form of Mobile Marketing

A. text
B. voice call
C. graphic
D. all of the above
Answer» E.
Discussion
6.

The word "blog" is the shorter version of---------------

A. webblog
B. weblog
C. welog
D. vlog
Answer» C. welog
Discussion
7.

What is the fullform of CRO?

A. cost rate optimization
B. conversion rate optimization
C. click rate optimization
D. none of the above
Answer» C. click rate optimization
Discussion
8.

What is the fullform of PPC

A. per pay click
B. pay per click
C. prize per click
D. both a and b
Answer» C. prize per click
Discussion
9.

In content marketing the content should be?

A. valuable
B. relevant
C. consistent
D. all of the above
Answer» E.
Discussion
10.

What is the name of Facebook's ranking algorithm

A. like rank
B. face rank
C. page rank
D. edge rank
Answer» E.
Discussion
11.

Which social network is consider the most popular for Social media marketing

A. twitter
B. facebook
C. linkedin
D. watsup
Answer» C. linkedin
Discussion
12.

Link building is defined as building external links with your website

A. true
B. false
C. may be
D. may not
Answer» B. false
Discussion
13.

Social networds are organized primarily around-------

A. brands
B. people
C. discussions
D. interests
Answer» C. discussions
Discussion
14.

Pages that are linked from other search engine is known as

A. crawled pages
B. indexed pages
C. unindex pages
D. root pages
Answer» C. unindex pages
Discussion
15.

For SEO Site content should have?

A. meta descriptions
B. title tags
C. both a and b
D. none of the above
Answer» D. none of the above
Discussion
16.

Keyward optimization is the act of researching, analyzing selecting the best keywords to drive qualified traffic to your website

A. true
B. false
C. may be
D. may not
Answer» B. false
Discussion
17.

SEO Stands for?

A. search engine optimum
B. search engine optimization
C. search electronic optiization
D. none of the above
Answer» C. search electronic optiization
Discussion
18.

Area of operations for SEO Professionals

A. on-site optimization
B. content marketing
C. link building outreach
D. all of the above
Answer» E.
Discussion
19.

What does SERP Stands for?

A. search engine result page
B. software engineering research and practise
C. search engine result position
D. search engine ranking protocols
Answer» B. software engineering research and practise
Discussion
20.

Site designing for mobile is very similar to the web

A. true
B. false
C. may be
D. may not
Answer» C. may be
Discussion
21.

Websites can attract visitors to website through organic search but also can also get visitors from other sources

A. true
B. false
C. may be
D. may not
Answer» B. false
Discussion
22.

Which of the following is a type of digital marketing activity?

A. email marketing
B. social web marketing
C. viral marketing
D. all of the above
Answer» E.
Discussion
23.

Digital marketing is often referred to as___________.

A. online marketing
B. internet marketing
C.  web marketing
D. all of the above
Answer» E.
Discussion