MCQOPTIONS
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| 1. |
The print medium continues to rely heavily on CPM to determine scheduling. What is CPM? |
| A. | A percentage of impressions that results in a click |
| B. | A percentage of households tuned to TV |
| C. | The relative average cost to reach one thousand people |
| D. | A payment received for each action |
| Answer» D. A payment received for each action | |