In terms of the scope of media-planning activities, which of the following is the purpose of
the situation analysis?

Question

TuteeHUB · Accepted Answer

To understand the marketing problem

TuteeHUB · Answer

To determine what to communicate through ads

TuteeHUB · Answer

To compare and select the best media within broad classes

TuteeHUB · Answer

To tr

1.	In terms of the scope of media-planning activities, which of the following is the purpose of the situation analysis?
A.	To determine what to communicate through ads
B.	To understand the marketing problem
C.	To compare and select the best media within broad classes
D.	To tr
Answer» B. To understand the marketing problem

Discussion