Building long-term relationships with customers is essential for any b – McqOptions

MCQOPTIONS

1.	Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for?
A.	Customer relationship management
B.	Customer retailing management
C.	Consumer relationship management
D.	Customer resource management
Answer» B. Customer retailing management

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