A marketing campaign will not be successful if the costs of acquiring – McqOptions

MCQOPTIONS

1.	A marketing campaign will not be successful if the costs of acquiring site visitors and customers are too high. The term used to describe the cost of acquiring a new customer is known as:
A.	Cost per acquisition
B.	Bounce rate
C.	Allowable cost per acquisition
D.	Referrer cost
Answer» B. Bounce rate

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