MCQOPTIONS
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MCQOPTIONS
This section includes 16 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration in Marketing (BBA Marketing) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Hospital 8. Which of the following fields would be least likely to be described as intangible- dominant? |
| A. | manufacturing |
| B. | education |
| C. | insurance |
| D. | banking |
| Answer» B. education | |
| 2. |
A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as .. |
| A. | marketing triangle |
| B. | service triangle |
| C. | communication triangle |
| D. | sales triangle |
| Answer» B. service triangle | |
| 3. |
Ranking from highest to lowest, the countries with the largest service sector employment are: |
| A. | european community, united states, japan |
| B. | united states, japan, european community |
| C. | united states, european community, japan |
| D. | united states, european community, japan |
| Answer» C. united states, european community, japan | |
| 4. |
Tourism is a major creator of jobs in the world. Approximately what percentage of global employment is represented by tourism? |
| A. | 20% |
| B. | 50% |
| C. | 2% |
| D. | 8% |
| Answer» E. | |
| 5. |
According to definitions of the tourist, what is the maximum allowable length of stay in a destination ? |
| A. | one year. |
| B. | 6 months |
| C. | one month |
| D. | one day. |
| Answer» B. 6 months | |
| 6. |
In finance we refer to the market for relatively long-term financial instruments as the __________ market. |
| A. | money |
| B. | capital |
| C. | primary |
| D. | secondary |
| Answer» C. primary | |
| 7. |
The __________ dimension is an assessment of the firm s consistency and dependability in service performance |
| A. | Empathy. |
| B. | Responsiveness. |
| C. | Assurance |
| D. | Reliability. |
| Answer» E. | |
| 8. |
Minimizing the amount of role conflict and role ambiguity experienced by employees will help reduce the size of this gap is known as ____________. |
| A. | Knowledge gap. |
| B. | Standards gap |
| C. | Delivery gap. |
| D. | Communications gap |
| Answer» E. | |
| 9. |
Outsourcing on the American continents is supported by ________, in that there are provision with reference to workers from low-labor cost countries. |
| A. | oecd |
| B. | natfa |
| C. | g8 |
| D. | mercosur |
| Answer» C. g8 | |
| 10. |
__________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed. |
| A. | Servicespace |
| B. | Servicescape |
| C. | Serviceplace |
| D. | Servicescope |
| Answer» C. Serviceplace | |
| 11. |
The unique service characteristic that reflects the interconnection between the service firm and its customer is called |
| A. | Intangibility |
| B. | Inseparability |
| C. | Homogeneity |
| D. | Perishability |
| Answer» C. Homogeneity | |
| 12. |
The world s largest industry in the private sector and highest projected generator of jobs is______ |
| A. | The hospitality industry |
| B. | Health services |
| C. | Professional services. |
| D. | Business services |
| Answer» D. Business services | |
| 13. |
Discuss the social purpose and organization of health care insurance. Moral hazard by insurance companies can result in: |
| A. | over utilization of health insurance. |
| B. | community rating. |
| C. | adverse selection. |
| D. | risk pooling. |
| Answer» D. risk pooling. | |
| 14. |
Which of the following characteristics/situations qualifies a patient for benefits under a long term care insurance contract? |
| A. | workplace injury |
| B. | limitation in adl function |
| C. | recent hospitalization |
| D. | motor vehicle accident |
| Answer» C. recent hospitalization | |
| 15. |
Which of the following laws requires that employers offer continuation of health care insurance after a person leaves employment? |
| A. | cobra |
| B. | erisa |
| C. | hipaa |
| D. | state insurance statute |
| Answer» B. erisa | |
| 16. |
Diversification is one way in which insurance companies can protect themselves against: |
| A. | positively correlated risks |
| B. | the law of large numbers |
| C. | parameter change |
| D. | random fluctuation |
| Answer» E. | |