MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 255 Mcqs, each offering curated multiple-choice questions to sharpen your Life Sciences knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
Main text in print advertisement which explains about the brand or product |
| A. | baseline |
| B. | subhead |
| C. | body copy |
| D. | headline |
| Answer» D. headline | |
| 52. |
A strategy of indirectlyadvertising products like liquor and tobacco, ads of such arebanned |
| A. | surrogate advertising |
| B. | transit advertising |
| C. | billboard advertising |
| D. | lobbying |
| Answer» B. transit advertising | |
| 53. |
A short music used in television or radio ad is called |
| A. | jingle |
| B. | jazz |
| C. | lullaby |
| D. | reggae |
| Answer» B. jazz | |
| 54. |
Expand DAVP |
| A. | directorate of advertising and visual publicity |
| B. | directorate of audio and video publicity |
| C. | department of advertising and visual publicity |
| D. | department of audio and video program |
| Answer» B. directorate of audio and video publicity | |
| 55. |
‘The taste of India’ is a slogan of |
| A. | pepsi |
| B. | coca cola |
| C. | britannia |
| D. | amul |
| Answer» E. | |
| 56. |
DAVP is a |
| A. | private advertising agency |
| B. | regulatory board to control ad agencies |
| C. | advertising agency of government of india |
| D. | none of these |
| Answer» D. none of these | |
| 57. |
If an advertisement is shown on a public transportation it is called |
| A. | public service ad |
| B. | surrogate advertising |
| C. | transit advertisement |
| D. | covert advertisement |
| Answer» D. covert advertisement | |
| 58. |
A large board appears on the side of roads in which advertisements are shown |
| A. | clip-board |
| B. | billboard |
| C. | blackboard |
| D. | transit ads |
| Answer» C. blackboard | |
| 59. |
ASCI is a |
| A. | committee set up by central government to censor advertisements |
| B. | self-regulatory voluntary organization of advertising industry |
| C. | an ad agency in india |
| D. | a regulatory board working under ministry of communications |
| Answer» C. an ad agency in india | |
| 60. |
ASCI stands for |
| A. | advertising standards council of india |
| B. | advertising standards committee of india |
| C. | advertising standards company of india |
| D. | advertisers standard committee of india |
| Answer» B. advertising standards committee of india | |
| 61. |
First newspaper in India to print an advertisement is |
| A. | times of india |
| B. | bengal gazette |
| C. | hindustan times |
| D. | amrita bazar patrika |
| Answer» C. hindustan times | |
| 62. |
USP is |
| A. | unique selling proposition |
| B. | unique selling property |
| C. | utmost selling proposition |
| D. | unique selling promise |
| Answer» B. unique selling property | |
| 63. |
__________ is an action taken by a private company to contribute to the developmentof the society it exists |
| A. | corporate social responsibility |
| B. | organisational responsibility |
| C. | public relations campaigns |
| D. | none of these |
| Answer» B. organisational responsibility | |
| 64. |
Which of the following is a campaign by Kerala government to fend off the covid-19pandemic? |
| A. | clean india |
| B. | united2fight corona |
| C. | break the chain |
| D. | healthy at home |
| Answer» D. healthy at home | |
| 65. |
Public relations activities of Kerala government is coordinated by |
| A. | prasar bharti |
| B. | directorate of culture |
| C. | information and public relations department |
| D. | press information bureau |
| Answer» D. press information bureau | |
| 66. |
Among the following which is not a function of advertising? |
| A. | increase sales of a product |
| B. | to persuade dealers to stock the product |
| C. | to inform the launch of a product |
| D. | none of these |
| Answer» E. | |
| 67. |
‘Beti Bachao Beti Padhao’ was a campaign for |
| A. | child nutrition |
| B. | road saftey |
| C. | welfare of girl child |
| D. | family planning |
| Answer» D. family planning | |
| 68. |
A firm which helps the clients by managing the advertising process is called |
| A. | news agency |
| B. | advertiser |
| C. | ad agency |
| D. | none of these |
| Answer» D. none of these | |
| 69. |
IPRA International code of ethics also known as |
| A. | code of rome |
| B. | code of milan |
| C. | code of moscow |
| D. | code of athens |
| Answer» E. | |
| 70. |
IPRA International code is authored by |
| A. | richard edelman |
| B. | andy polanski |
| C. | marian salzman |
| D. | lucien matrat |
| Answer» E. | |
| 71. |
Full form of IPRA |
| A. | international public relations association |
| B. | indian public relations authority |
| C. | international public relations authority |
| D. | indian public relations association |
| Answer» B. indian public relations authority | |
| 72. |
IPRA established in |
| A. | 1955 |
| B. | 1956 |
| C. | 1960 |
| D. | 1961 |
| Answer» B. 1956 | |
| 73. |
PRSI is established in |
| A. | 1958 |
| B. | 1959 |
| C. | 1960 |
| D. | 1961 |
| Answer» B. 1959 | |
| 74. |
Full form of PRSI |
| A. | press release society of india |
| B. | public relations society of india |
| C. | public relations secretary of india |
| D. | press relations society of india |
| Answer» C. public relations secretary of india | |
| 75. |
____________ is an event conducted prior to the product launch for invited peoplefrom media outlets |
| A. | press release |
| B. | press kit |
| C. | press tour |
| D. | round-up |
| Answer» D. round-up | |
| 76. |
A publication targeting people associated with a specific industry |
| A. | house journal |
| B. | it magazine |
| C. | newsletter |
| D. | trade publication |
| Answer» E. | |
| 77. |
____________ is an official information given to media outlets by the organisation |
| A. | press release |
| B. | news bulletin |
| C. | memo |
| D. | newsletter |
| Answer» B. news bulletin | |
| 78. |
A persuasive message sent to journalists by PR officials to attract their interest in theclient |
| A. | embargo |
| B. | pitch |
| C. | press release |
| D. | paid media |
| Answer» C. press release | |
| 79. |
An agreement between PR official and media outlets to not publish a news until apredetermined time is called |
| A. | pitch |
| B. | embargo |
| C. | traction |
| D. | none of these |
| Answer» C. traction | |
| 80. |
A periodical publication by an organisation for its own employees is called |
| A. | house journal |
| B. | annual report |
| C. | newsletter |
| D. | none of these |
| Answer» B. annual report | |
| 81. |
Crystallizing public opinion is a book written by |
| A. | ivy lee |
| B. | walter lippmann |
| C. | sigmund freud |
| D. | edward bernays |
| Answer» E. | |
| 82. |
Which of the following is a function of PR? |
| A. | counter negative publicity |
| B. | lobbying |
| C. | promoting goodwill |
| D. | all of the above |
| Answer» E. | |
| 83. |
Workers in the organization is considered as |
| A. | external public |
| B. | internal public |
| C. | outside public |
| D. | none of these |
| Answer» C. outside public | |
| 84. |
____________ is the parties who are lying outside the organization |
| A. | external public |
| B. | internal public |
| C. | in-house public |
| D. | none of these |
| Answer» B. internal public | |
| 85. |
Managing the communication between an organization and public is called |
| A. | advertisement |
| B. | business communication |
| C. | interpersonal communication |
| D. | public relations |
| Answer» E. | |
| 86. |
Who among the following is a photo journalist? |
| A. | v.k. madhavankutty |
| B. | vimcy |
| C. | k. r. chummar |
| D. | victor george |
| Answer» E. | |
| 87. |
Leader writer is one who writes the |
| A. | lead story |
| B. | middle article |
| C. | editorial |
| D. | feature story |
| Answer» D. feature story | |
| 88. |
Broadsheet, tabloid and Berliner are |
| A. | fonts used in newspapers |
| B. | newspaper formats |
| C. | newspaper printing technologies |
| D. | none of these |
| Answer» C. newspaper printing technologies | |
| 89. |
Which among the following is a newspaper pagination software? |
| A. | inkscape |
| B. | adobe photoshop |
| C. | adobe illustrator |
| D. | adobe indesign |
| Answer» E. | |
| 90. |
___________ is a circulation auditing organisation in India |
| A. | press trust of india |
| B. | registrar of newspaper for india |
| C. | audit bureau of circulation |
| D. | press council of india |
| Answer» D. press council of india | |
| 91. |
A guideline for newspaper editors which explains the conventional usage of terms,phrases, names etc. |
| A. | dummy |
| B. | follow-up |
| C. | style book |
| D. | proof |
| Answer» D. proof | |
| 92. |
Text appear below the photograph which explains the photograph |
| A. | cross line |
| B. | lead |
| C. | cut-line |
| D. | byline |
| Answer» D. byline | |
| 93. |
A single deck headline is called |
| A. | kicker |
| B. | lead |
| C. | cross line |
| D. | cut-line |
| Answer» D. cut-line | |
| 94. |
A large headline that stretches across the front page of a newspaper |
| A. | banner |
| B. | kicker |
| C. | lead |
| D. | cut-line |
| Answer» B. kicker | |
| 95. |
Which of the following is a news agency is head quartered in USA? |
| A. | ani |
| B. | ap |
| C. | reuters |
| D. | ians |
| Answer» C. reuters | |
| 96. |
ANSA is a news agency in |
| A. | germany |
| B. | italy |
| C. | france |
| D. | spain |
| Answer» C. france | |
| 97. |
PTI established on |
| A. | 1950 |
| B. | 1949 |
| C. | 1948 |
| D. | 1947 |
| Answer» E. | |
| 98. |
Which of the following is an Indian news agency? |
| A. | ap |
| B. | afp |
| C. | pti |
| D. | reuters |
| Answer» D. reuters | |
| 99. |
Full form of AFP is |
| A. | agence france-presse |
| B. | associated france press |
| C. | agency of french press |
| D. | association of french press |
| Answer» B. associated france press | |
| 100. |
If a news source is directly involved or related to the news subject, it is called |
| A. | primary source |
| B. | secondary source |
| C. | tertiary source |
| D. | none of these |
| Answer» C. tertiary source | |