Explore topic-wise MCQs in Bachelor of Commerce (B.Com).

This section includes 25 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Commerce (B.Com) knowledge and support exam preparation. Choose a topic below to get started.

1.

Marketing ……….. Creates time , place & possession utility.

A. department
B. idea
C. plan
D. channels
Answer» E.
Discussion
2.

Redesigning enables ………….. Of the brand.

A. repositioning
B. reproducing
C. endorsement
D. restructuring
Answer» B. reproducing
Discussion
3.

……….. Refers to reduction in price of the product.

A. extension
B. discount
C. premium
D. offer
Answer» C. premium
Discussion
4.

……….. Part of product that carries information about the product & seller.

A. brand
B. design
C. label
D. package
Answer» D. package
Discussion
5.

…………. Coined the expression 'Marketing Mix'

A. philips kotler
B. henry fayol
C. williams stanton
D. james culliton
Answer» E.
Discussion
6.

……….. is a study of variables of population such as age, gender etc.

A. phisiographic
B. psychographic
C. demographic
D. sociographic
Answer» D. sociographic
Discussion
7.

  ………….. refers to repeat purchases by the existing customers.

A. brand image
B. brand equity
C. brand loyalty
D. flank defense
Answer» D. flank defense
Discussion
8.

   ………. Is not a component of MIS.

A. mdss
B. niche marketing
C. marketing intelligence
D. internal records
Answer» C. marketing intelligence
Discussion
9.

Non conventional rural centric media include ……………

A. radio
B. newspaper
C. television
D. folk
Answer» E.
Discussion
10.

   ……….. is the essence of marketing.

A. exchange
B. money
C. time
D. place
Answer» B. money
Discussion
11.

   …………… marketing mix use of electronic devices such as computer.

A. digital
B. social
C. green
D. rural
Answer» B. social
Discussion
12.

  Ethics is a branch of …………… which is concerned with human conduct.

A. psychology
B. physiology
C. philosophy
D. sociology
Answer» D. sociology
Discussion
13.

Buying decision process starts with …………….

A. purchase decision
B. information search
C. evaluating options
D. need identification
Answer» E.
Discussion
14.

  Sales promotion involves ………….. term incentives given by seller to promote sales.

A. standard
B. short
C. medium
D. long
Answer» C. medium
Discussion
15.

…………..awards are given to those customers who are eligible to the organisation and product.

A. national
B. jury
C. state
D. patronage
Answer» C. state
Discussion
16.

……….. Data is the information about the population.

A. government
B. formal
C. informal
D. census
Answer» E.
Discussion
17.

Product planning implies devising …….. For the market.

A. products
B. distribution
C. buying
D. selling
Answer» B. distribution
Discussion
18.

………..is the first step in personal selling.

A. cpresentation
B. prospecting
C. approach
D. follow up
Answer» D. follow up
Discussion
19.

A ………….. is the actual container , covering or wrapping to protect the product.

A. design
B. packaging
C. label
D. brand
Answer» C. label
Discussion
20.

Marketing research acts as ……….. for accurate decision making.

A. facilitator
B. underwriter
C. sponsor
D. guarantor
Answer» B. underwriter
Discussion
21.

Appropriate marketing mix would ………….. the profit of an organisation.

A. curtail
B. dwindle
C. increase
D. decrease
Answer» D. decrease
Discussion
22.

Advertising is …………..in nature.

A. special
B. personal
C. non-personal
D. private
Answer» D. private
Discussion
23.

…………… starts with determining customers’ wants & ends with satisfaction of those wants.

A. product
B. selling
C. marketing
D. promotion
Answer» D. promotion
Discussion
24.

  Good marketing is no accident, but a result of careful planning & ………

A. research
B. strategies
C. selling
D. execution
Answer» E.
Discussion
25.

  …………. channel is also called as zero level marketing channel.

A. indirect
B. direct
C. vertical
D. multilevel
Answer» C. vertical
Discussion