MCQOPTIONS

Explore topic-wise MCQs in Marketing Aptitude.

This section includes 12 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.

1.	Trademark is the legal word of
A.	brand
B.	product
C.	patent
D.	All of these
E.	None of these
Answer» B. product

2.	A company's ability to perform in one or more ways that competitors cannot or will not match is known as it [SBI Clerk 2012]
A.	brand image
B.	brand positioning
C.	competitive advantage
D.	attribute positioning
E.	attribute competion
Answer» D. attribute positioning

3.	The warning label on a pack of cigarettees is included to
A.	Promote the product
B.	Satisfy legal requirements
C.	encourage the proper use of the product
D.	Position the product as being socially responsible
E.	None of the above
Answer» C. encourage the proper use of the product

4.	Multiple packaging is the practice of placing
A.	several containers in one product
B.	several units in one container
C.	several boxes in one container
D.	each unit in each container
E.	None of the above
Answer» C. several boxes in one container

5.	Which of the following is not a desirable feature for a brand name?
A.	It can help develop brand loyalty amongst buyers
B.	It can facilitate the introduction of new. Products
C.	It can make it possible for the firm to engage in non-price competition
D.	It can become used as the generic name for all products in the category
E.	None of the above
Answer» E. None of the above

6.	When a brand name is registered and legalised, it becomes
A.	trademark
B.	brand mark
C.	trade right
D.	brand right
E.	None of these
Answer» B. brand mark

7.	The package design of a bag of flour would most likely be criticized for being
A.	Well suited for multiple unit packaging
B.	Unsafe to the user
C.	Functionally deficient
D.	Unsafe to the environment
E.	Deceptive
Answer» D. Unsafe to the environment

8.	Grade labels Identify by
A.	Letter
B.	Number
C.	Quality
D.	a, b, c
E.	None of these
Answer» E. None of these

9.	Which is the physical features of product?
A.	Color of the product
B.	Packaging of the product
C.	Taste of the product
D.	Size of the Product
E.	All of these
Answer» F.

10.	Product and brand Management is sometimes characterized as a system.
A.	Hub and spoke
B.	Regional system
C.	Layered organization
D.	Flattened organization
E.	Wheel
Answer» B. Regional system

11.	When a brand is placed on a product that a large manufacturer has created for a smaller retailer, it is called? [SBI Asst. 2015]
A.	Manufacturer's Brand
B.	Licensed Brand
C.	Co-Brand
D.	Private Brand
Answer» C. Co-Brand

12.	A company's ability to perform in or more ways that competitors cannot or will not match is known as its [SBI Ass. Clerk 2012]
A.	Attribute competition
B.	Attribute positioning
C.	Brand image
D.	Competitive advantage
E.	Brand positioning
Answer» E. Brand positioning