MCQOPTIONS
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MCQOPTIONS
This section includes 117 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor Multimedia Communication (B.M.M.C.) knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
The possible exposure of the advertising message to one audience member, |
| A. | impression |
| B. | hit |
| C. | grp |
| D. | exposure rate |
| Answer» B. hit | |
| 102. |
AdSense is, |
| A. | an advertising agency |
| B. | set of regulations and standards in advertising |
| C. | google’s advertising programme to display ads in web pages |
| D. | awareness programme introduced to give advices about the advertising tendencies to the consumers |
| Answer» D. awareness programme introduced to give advices about the advertising tendencies to the consumers | |
| 103. |
Three commonly used trade promotions are |
| A. | coupons, rebates, and discounts |
| B. | allowances and discounts, cooperative advertising, and training of distributor\s sales forces |
| C. | cooperative advertising, merchandise allowances, and points-of-purchase displays |
| D. | allowances and discounts, consumer promotions, and merchandise allowances |
| Answer» C. cooperative advertising, merchandise allowances, and points-of-purchase displays | |
| 104. |
AAAI represents; |
| A. | american agency for advertisers information |
| B. | advertising agencies association of india |
| C. | association of advertising agencies in india |
| D. | indian association of advertising agencies |
| Answer» C. association of advertising agencies in india | |
| 105. |
One reason for using magazines as an advertising medium is |
| A. | their ability to target specific audiences |
| B. | the short lead time needed to place an ad |
| C. | their low cost |
| D. | the lack of noise associated with the use of magazines in the communication |
| Answer» B. the short lead time needed to place an ad | |
| 106. |
Billboard advertising is most effective for __________ advertising. |
| A. | pioneering |
| B. | advocacy |
| C. | reminder |
| D. | comparative |
| Answer» D. comparative | |
| 107. |
The most common form of outdoor advertising is |
| A. | stadium advertising |
| B. | advertising on taxis |
| C. | advertising on bus backs |
| D. | billboard advertising |
| Answer» E. | |
| 108. |
Expand ISA : |
| A. | international society of advertisers |
| B. | indian society of advertisers |
| C. | international sort of advertisers |
| D. | informative and service advertisements |
| Answer» C. international sort of advertisers | |
| 109. |
The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a, |
| A. | premium |
| B. | sweepstakes |
| C. | deal |
| D. | contest |
| Answer» E. | |
| 110. |
In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line. |
| A. | trade show |
| B. | news release |
| C. | infomercial |
| D. | double-page spread |
| Answer» C. infomercial | |
| 111. |
Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called |
| A. | trade-oriented sales promotions |
| B. | consumer promotions |
| C. | manufacturers promotions |
| D. | sales promotions |
| Answer» B. consumer promotions | |
| 112. |
A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services. |
| A. | intrafirm agency |
| B. | in-house agency |
| C. | promotional department |
| D. | full-service agency |
| Answer» C. promotional department | |
| 113. |
The process of reserving time or time periods with a station or network; checking on available advertising time. |
| A. | free time |
| B. | cross time |
| C. | clear time |
| D. | reserved time |
| Answer» D. reserved time | |
| 114. |
Advertising that is under complete control of the advertiser, established medium |
| A. | direct advertising |
| B. | brand advertising |
| C. | display ad |
| D. | classified ad |
| Answer» B. brand advertising | |
| 115. |
A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand. |
| A. | organizational allowance |
| B. | merchandise allowance |
| C. | case allowance |
| D. | finance allowance |
| Answer» C. case allowance | |
| 116. |
The highest possible rate for advertising time or space. |
| A. | gross rate |
| B. | consumer rate |
| C. | ad rate |
| D. | cost |
| Answer» B. consumer rate | |
| 117. |
Advertising that is set in small type and arranged according to categories or interests |
| A. | display ads |
| B. | classified ads |
| C. | testimonial ads |
| D. | banner ads |
| Answer» C. testimonial ads | |