MCQOPTIONS
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MCQOPTIONS
This section includes 117 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor Multimedia Communication (B.M.M.C.) knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
________is the time used for the commercial announcement or the announcement itself |
| A. | Spot |
| B. | Schedule |
| C. | Sixty |
| D. | Sweep |
| Answer» B. Schedule | |
| 52. |
An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called; |
| A. | Semantic Ads |
| B. | Syntactical Ads |
| C. | Strategic Ads |
| D. | Semiotic Ads |
| Answer» B. Syntactical Ads | |
| 53. |
An online ad which moves across the user's screen or floats above the content is, |
| A. | Pop-up Ad |
| B. | Banner Ad |
| C. | Expanding Ad |
| D. | Floating ad |
| Answer» E. | |
| 54. |
In the relationship marketing firms focus on __________ relationships with __________. |
| A. | Short term; customers and suppliers |
| B. | Long term; customers and suppliers |
| C. | Short term; customers |
| D. | Long term; customers |
| Answer» C. Short term; customers | |
| 55. |
________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units. |
| A. | Matching ad |
| B. | In-text ad |
| C. | Match key ad |
| D. | Key text ad |
| Answer» C. Match key ad | |
| 56. |
__________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. |
| A. | Infotainment |
| B. | Branded content |
| C. | Brand distinction |
| D. | Content selection |
| Answer» C. Brand distinction | |
| 57. |
Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes? |
| A. | Affective attitudes |
| B. | Cognitive attitudes |
| C. | Cultural attitude |
| D. | All of the above |
| Answer» C. Cultural attitude | |
| 58. |
What are the major advantages of an effective integrated advertising campaign? |
| A. | Impact |
| B. | Precision of message |
| C. | Cultivation of customer relationships |
| D. | All of the above |
| Answer» E. | |
| 59. |
Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations? |
| A. | Attracts attention |
| B. | Designed to educate |
| C. | Designed to shock |
| D. | All of the above |
| Answer» E. | |
| 60. |
______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was. |
| A. | Market |
| B. | Strategic |
| C. | Consumer |
| D. | Evaluative |
| Answer» E. | |
| 61. |
The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is, |
| A. | Brand positioning |
| B. | Brand filling |
| C. | Coverage |
| D. | Brand value |
| Answer» B. Brand filling | |
| 62. |
What is the name of the promotional tool aimed at building good relations with a company and its publics? |
| A. | Publicity |
| B. | Public relations |
| C. | Advertising |
| D. | Promotion |
| Answer» C. Advertising | |
| 63. |
Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals. |
| A. | advertising specialties |
| B. | emotions |
| C. | customer benefits |
| D. | sales promotions |
| Answer» D. sales promotions | |
| 64. |
INS means; |
| A. | International Newspaper Society |
| B. | Indian National Services |
| C. | Indian Newspaper Society |
| D. | Indian Newspaper Services |
| Answer» D. Indian Newspaper Services | |
| 65. |
__________ is defined as the number of different people or households exposed to an advertisement. |
| A. | Scope |
| B. | Share |
| C. | Reach |
| D. | Span |
| Answer» D. Span | |
| 66. |
__________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior. |
| A. | Responsibility appeal |
| B. | Fear appeals |
| C. | Sex appeals |
| D. | Family appeals |
| Answer» C. Sex appeals | |
| 67. |
__________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station. |
| A. | Gross rating points |
| B. | Reception rate |
| C. | Target audience reach |
| D. | Rating |
| Answer» E. | |
| 68. |
Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________ |
| A. | Consumer Advertising |
| B. | Consumption Advertising |
| C. | Retail Advertising |
| D. | Trade Advertising |
| Answer» B. Consumption Advertising | |
| 69. |
The consumer’s conscious or unconscious decision to repurchase a brand continually, |
| A. | Decision making |
| B. | Consumption rate |
| C. | Consumption strategy |
| D. | Brand loyalty |
| Answer» E. | |
| 70. |
An opportunity to deliver an advertising element to a Website visitor, |
| A. | Snippet |
| B. | Banner ads |
| C. | Pop-up ads |
| D. | Ad request |
| Answer» E. | |
| 71. |
Action advertising is also termed as, |
| A. | Quick response advertising |
| B. | Direct response advertising |
| C. | Advocacy advertising |
| D. | Short term advertising |
| Answer» C. Advocacy advertising | |
| 72. |
________are direct response television commercials which generally include a phone number or website |
| A. | Infomercials |
| B. | Phone-in programmes |
| C. | Advocacy ads |
| D. | Quick response ads |
| Answer» B. Phone-in programmes | |
| 73. |
AAAA stands for, |
| A. | American Agency for Advertising and Awareness |
| B. | American Association of Advertising Agencies |
| C. | Association of Advertising Agencies in America |
| D. | American Advertising Agencies’ Association |
| Answer» C. Association of Advertising Agencies in America | |
| 74. |
Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called |
| A. | Advertorials |
| B. | Infomercials |
| C. | Intrusionaries |
| D. | Advocacy ads |
| Answer» C. Intrusionaries | |
| 75. |
One reason for using radio as an advertising medium is |
| A. | Its high cost |
| B. | Its long lead time required for the placement of an ad |
| C. | Its inability to use humour |
| D. | It is segmented |
| Answer» E. | |
| 76. |
The speed with which buyers forget about a brand if advertising is NOT seen is called |
| A. | Buyer turnover |
| B. | The frequency rate |
| C. | The forgetting rate |
| D. | Brand awareness rate |
| Answer» D. Brand awareness rate | |
| 77. |
One reason for NOT using the outdoor advertising is |
| A. | Its local market focus |
| B. | Its high costs |
| C. | Its lack of visibility |
| D. | Its inability to communicate short, pithy messages |
| Answer» B. Its high costs | |
| 78. |
Which of the following is the definition for purchase frequency? |
| A. | The amount of time between trial and first repeat purchase of a given product |
| B. | The amount of time it takes each generation to enter the product life cycle |
| C. | How often a consumer will try a competitive brand before returning to the original choice |
| D. | The more frequently the product is purchased, the less repetition is required |
| Answer» E. | |
| 79. |
Which of the following statements about the Internet as an advertising medium is true? |
| A. | The Internet provides audio and video capabilities |
| B. | Ads are black and white. |
| C. | Internet ads are similar to print ads in that they offer only a visual message. |
| D. | Internet advertising is the most effective form of advertising |
| Answer» B. Ads are black and white. | |
| 80. |
A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services. |
| A. | Intrafirm agency |
| B. | In-house agency |
| C. | Promotional department |
| D. | Full-service agency |
| Answer» C. Promotional department | |
| 81. |
In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line. |
| A. | Trade show |
| B. | News release |
| C. | Infomercial |
| D. | Double-page spread |
| Answer» C. Infomercial | |
| 82. |
Sampling is an appropriate strategy for which type of products? |
| A. | Products which are classified as shopping goods |
| B. | Products in the decline stage of their product life cycle |
| C. | Commodity products like salt, sugar, and baking soda |
| D. | products which are in the introductory stage of the product life cycle |
| Answer» E. | |
| 83. |
__________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products. |
| A. | Trade promotion programs |
| B. | Consumer promotion programs |
| C. | Cooperative advertising programs |
| D. | Cause-related marketing programs |
| Answer» D. Cause-related marketing programs | |
| 84. |
The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a, |
| A. | Premium |
| B. | Sweepstakes |
| C. | Deal |
| D. | Contest |
| Answer» E. | |
| 85. |
A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand. |
| A. | Organizational allowance |
| B. | Merchandise allowance |
| C. | Case allowance |
| D. | Finance allowance |
| Answer» C. Case allowance | |
| 86. |
The process of reserving time or time periods with a station or network; checking on available advertising time. |
| A. | Free time |
| B. | Cross time |
| C. | Clear time |
| D. | Reserved time |
| Answer» D. Reserved time | |
| 87. |
Which of the following is not an example of persuasive advertising: |
| A. | Persuading customers to receive a sales call |
| B. | Encouraging the customer to purchase now |
| C. | Building brand preference |
| D. | Explaining how the product works |
| Answer» E. | |
| 88. |
________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units. |
| A. | matching ad |
| B. | in-text ad |
| C. | match key ad |
| D. | key text ad |
| Answer» C. match key ad | |
| 89. |
The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of: |
| A. | regulatory rules |
| B. | legal intervention |
| C. | response to the increasing demand for more socially responsible marketing communication |
| D. | all of the above |
| Answer» D. all of the above | |
| 90. |
The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is, |
| A. | brand positioning |
| B. | brand filling |
| C. | coverage |
| D. | brand value |
| Answer» B. brand filling | |
| 91. |
Brand names and identity advertising are methods that advertisers use to encourage consumers to |
| A. | reach their demographic potential |
| B. | perceive hidden messages |
| C. | make distinctions among products that are actually very similar |
| D. | satisfy subconscious motivations |
| Answer» D. satisfy subconscious motivations | |
| 92. |
Which of the following is usually NOT an area of responsibility for people who work in an advertising agency? |
| A. | research |
| B. | creativity |
| C. | printing |
| D. | buying |
| Answer» D. buying | |
| 93. |
Information and persuasive content can be combined in the form of an appeal to |
| A. | provide a basic reason for the consumer to act |
| B. | explain guilt and enrichment |
| C. | satisfy hierarchical needs |
| D. | include perceptual modifiers and need enhancers |
| Answer» B. explain guilt and enrichment | |
| 94. |
The primary purpose of a pioneering advertisement is to |
| A. | promote a specific brand\s features and benefits |
| B. | inform the target market |
| C. | show one brand\s strengths relative to those of competitors |
| D. | reinforce previous knowledge of a product |
| Answer» C. show one brand\s strengths relative to those of competitors | |
| 95. |
An advertising message usually focuses on |
| A. | the models in the ad. |
| B. | advantages of the product over competing ones |
| C. | availability of the product |
| D. | key benefits of the product that are important to the buyer |
| Answer» E. | |
| 96. |
Most advertising messages are made up of two types of elements. They are |
| A. | functional and persuasive |
| B. | expository and persuasive |
| C. | informational and persuasive |
| D. | informational and creative |
| Answer» D. informational and creative | |
| 97. |
Three common advertising appeals include |
| A. | objectivity, timeliness and frequency |
| B. | fear and humour |
| C. | guilt, ego and enrichment |
| D. | possessiveness, pride and social status |
| Answer» C. guilt, ego and enrichment | |
| 98. |
Gross rating points (GRPs) are |
| A. | reach multiplied by frequency |
| B. | reach multiplied by rating |
| C. | rating multiplied by frequency |
| D. | cost divided by reach |
| Answer» B. reach multiplied by rating | |
| 99. |
__________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior. |
| A. | responsibility appeal |
| B. | fear appeals |
| C. | sex appeals |
| D. | family appeals |
| Answer» C. sex appeals | |
| 100. |
‘Art’ in advertisement implies, |
| A. | the whole visual presentation |
| B. | the traditional or modern art forms used in an advertisement |
| C. | graphics and animations used in an advertisement |
| D. | the ambience created to present an idea through an advertisement |
| Answer» B. the traditional or modern art forms used in an advertisement | |