MCQOPTIONS
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MCQOPTIONS
This section includes 38 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The typical method of retail operation used by supermarkets and catalog showrooms is called: |
| A. | Self service retailing. |
| B. | Limited service retailing. |
| C. | Full service retailing. |
| D. | Service merchandiser. |
| Answer» D. Service merchandiser. | |
| 2. |
Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort? |
| A. | Marketing. |
| B. | Selling. |
| C. | Production. |
| D. | Product. |
| Answer» C. Production. | |
| 3. |
_____ includes that other company s offering similar products & services to the same customer at similar prices. |
| A. | Supply Chain. |
| B. | Competition. |
| C. | Product. |
| D. | Price |
| Answer» C. Product. | |
| 4. |
_____ are wants for specific products that are backed up an ability and willingness to buy them. |
| A. | Demand. |
| B. | Wants. |
| C. | Needs. |
| D. | Desire. |
| Answer» B. Wants. | |
| 5. |
__________ is directed towards consumers and traders with the intention to increase immediate or short term sales. |
| A. | Advertising |
| B. | Direct selling |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» D. Publicity | |
| 6. |
The sales promotion strategy which concentrates on the middlemen and consumers is known as______________ |
| A. | Pull Strategy |
| B. | Combination strategy |
| C. | Sale force Strategy |
| D. | Push Strategy |
| Answer» C. Sale force Strategy | |
| 7. |
________ is the oral communication with potential buyers of a product with the intention of making a sale. |
| A. | Personal Selling |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» B. Direct Marketing | |
| 8. |
__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time. |
| A. | Brand loyalty |
| B. | Brand association |
| C. | Brand Equity |
| D. | Brand awareness |
| Answer» D. Brand awareness | |
| 9. |
The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the: |
| A. | Product Marketing Process |
| B. | Direct Marketing process |
| C. | Personal selling process |
| D. | Purchase decision process |
| Answer» D. Purchase decision process | |
| 10. |
Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | horizontal channel |
| D. | synthetic channel |
| Answer» C. horizontal channel | |
| 11. |
_____ is direct communications with carefully targeted individual consumers to obtain an immediate response. |
| A. | Personal selling |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» D. Sales promotion | |
| 12. |
A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels. |
| A. | push strategy |
| B. | pull strategy |
| C. | blocking strategy |
| D. | integrated strategy |
| Answer» B. pull strategy | |
| 13. |
The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» E. | |
| 14. |
The firm must consider whether investing in the segment makes sense givng the firm _____ and____. |
| A. | Knowledge & objective. |
| B. | Objective & resource. |
| C. | Knowledge & resource. |
| D. | None. |
| Answer» B. Objective & resource. | |
| 15. |
Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing. |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» C. Only Statement 1 is correct | |
| 16. |
A specific communication task to be accomplished with a specific target audience during a specific period of time is called an: |
| A. | Advertising campaign. |
| B. | Advertising objective. |
| C. | Advertising criterion. |
| D. | Advertising evaluation. |
| Answer» C. Advertising criterion. | |
| 17. |
If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called? |
| A. | descriptive copy |
| B. | educational copy |
| C. | straight selling copy |
| D. | expository copy |
| Answer» E. | |
| 18. |
Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» B. personal selling | |
| 19. |
Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase? |
| A. | Customers Life time value. |
| B. | Suppliers Life time Value. |
| C. | Company s life time value. |
| D. | Future value. |
| Answer» B. Suppliers Life time Value. | |
| 20. |
The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called? |
| A. | Advertising appeal |
| B. | Advertising media |
| C. | Advertisement |
| D. | Buying motive |
| Answer» E. | |
| 21. |
Independent organization of creative people for advertisement and promotional tools are called |
| A. | Advertisement Makers |
| B. | Advertisement Creators |
| C. | Advertisement Developers |
| D. | Advertisement Agency |
| Answer» E. | |
| 22. |
The type of appeal which is related to a person s psychological and social needs for purchasing products and services? |
| A. | Rational appeal |
| B. | Emotional appeal |
| C. | Moral appeal |
| D. | Humour appeal |
| Answer» C. Moral appeal | |
| 23. |
The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______. |
| A. | Researching. |
| B. | Planning. |
| C. | Controlling. |
| D. | Managing. |
| Answer» C. Controlling. | |
| 24. |
Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose? |
| A. | to inform |
| B. | to persuade |
| C. | to remind |
| D. | to make profits |
| Answer» E. | |
| 25. |
Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT: |
| A. | Setting advertising objectives. |
| B. | Conducting advertising culture audit |
| C. | Setting the advertising budget. |
| D. | Developing advertising strategy. |
| Answer» C. Setting the advertising budget. | |
| 26. |
_____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products. |
| A. | Marketing. |
| B. | Product. |
| C. | Selling. |
| D. | Buying. |
| Answer» B. Product. | |
| 27. |
_____ concept holds consumers will favour those products that offer the most quality or performance. |
| A. | Product. |
| B. | Selling. |
| C. | Production. |
| D. | Sales. |
| Answer» B. Selling. | |
| 28. |
______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable. |
| A. | Product. |
| B. | Production. |
| C. | Selling. |
| D. | Buying. |
| Answer» C. Selling. | |
| 29. |
The central theme of an advertisement that motivates the consumer to make a purchase decision is? |
| A. | Advertising appeal |
| B. | Advertisement script |
| C. | Slogan |
| D. | Headline |
| Answer» B. Advertisement script | |
| 30. |
An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is? |
| A. | Institutional copy |
| B. | straight selling copy |
| C. | Educational copy |
| D. | expository copy |
| Answer» B. straight selling copy | |
| 31. |
_____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» D. teaser advertisements | |
| 32. |
_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» B. advertisement copy | |
| 33. |
Which of the following strategies is usually followed by B2C companies with respect to promotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» C. Blocking strategy | |
| 34. |
Which of the following strategies is usually followed by B2B companies with respect to promotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» B. Pull strategy | |
| 35. |
Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods? |
| A. | Affordable method |
| B. | percentage-of-sales method |
| C. | competitive-parity method |
| D. | objective-end-task method |
| Answer» B. percentage-of-sales method | |
| 36. |
If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» C. direct marketing | |
| 37. |
Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods? |
| A. | Affordable method |
| B. | Percentage-of-Sales method |
| C. | competitive-parity method |
| D. | Objective-end-task method |
| Answer» D. Objective-end-task method | |
| 38. |
A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period. |
| A. | Production. |
| B. | Sales. |
| C. | Marketing. |
| D. | Relationship. |
| Answer» B. Sales. | |