MCQOPTIONS
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| 1. |
Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase. |
| A. | awareness of its two locations |
| B. | sales among incoming freshmen. |
| C. | sales to 40 percent. |
| D. | All the above belong in the retailer's advertising objectives |
| Answer» E. | |