MCQOPTIONS
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| 1. |
What is the main objective of informative advertising? |
| A. | to create selective demand |
| B. | to stimulate primary demand |
| C. | to keep the brand in consumers\ minds during the mature stage of the product life cycle |
| D. | none of the above |
| Answer» C. to keep the brand in consumers\ minds during the mature stage of the product life cycle | |