MCQOPTIONS
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| 1. |
The starting point in understanding how consumers respond to various marketing efforts the company might use is the: |
| A. | Lipinski model of buying behavior. |
| B. | Stimulus-response model of buyer behavior. . |
| C. | Freudian model of buying behavior. |
| D. | Maslow’s model of life-cycle changes. |
| Answer» C. Freudian model of buying behavior. | |