The number of repetitions needed to put the brand's message across to – McqOptions

MCQOPTIONS

1.	The number of repetitions needed to put the brand's message across to consumers is known as
A.	advertising frequency
B.	Product substitutability
C.	Competition and clutter
D.	Both (a) and (b)
E.	None of the above
Answer» B. Product substitutability

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