Product knowledge refers to the amount of information a consumer has s – McqOptions

MCQOPTIONS

1.	Product knowledge refers to the amount of information a consumer has stored inmemory about particular product classes, product forms, _________, models, and ways to purchase them.
A.	prices
B.	brands .
C.	packaging
D.	warranties
Answer» C. packaging

Discussion

No Comment Found

Related MCQs

Opinion leaders are sometimes referred to as _____.
Family is one of the _____ factors that influence consumer behavior.
Relative advantage, compatibility, complexity, divisibility, and communicability are characteristics of _____.
Which is not one of the stages that customers go through in the process of adopting a newproduct?
A new product is a good, service, or idea that is perceived by some potential customers asnew. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
_____ is a key to building lasting relationships with consumers.
Companies should set up systems that _____ customers to complain.
Almost all major purchases result in _____, or discomfort caused by post purchase conflict.
What determines whether the buyer is satisfied or dissatisfied with a purchase? The answerlies in the relationship between the consumer’s expectations and the product’s _____.
The marketer’s job does not end when the product is bought. After purchasing the product, theconsumer will be satisfied or dissatisfied and will engage in _____.