_________________ is the concept under which a company carefully integ – McqOptions

MCQOPTIONS

1.	_________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
A.	The promotion mix
B.	Integrated international affairs
C.	Integrated marketing communications
D.	Integrated demand characteristics
Answer» D. Integrated demand characteristics

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