If an organization targets to market a particular product to a variety – McqOptions

MCQOPTIONS

1.	If an organization targets to market a particular product to a variety of segments inorder to build a strong reputation in that product area is called.
A.	Product specialization
B.	Market specialization.
C.	Selective specialization.
D.	Single-segment concentration.
Answer» B. Market specialization.

Discussion

No Comment Found

Related MCQs

In which of the following retailers are salespeople ready to assist in every phase of the locate-compare-select process?
A retail firm owned by its customers in which members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends is called a
Independent retailers who use a central buying organization and joint promotional efforts are called a
Giant retailers called _____ concentrate on one product category such as toys or home improvement
A_____ fee is the charge many supermarkets impose for accepting a new brand to cover the cost of listing and stocking it.
When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using:
Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines carried are referred to as:
A retailer's commitment to a type of business and to a distinctive role in the marketplace is its:
Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second?
Which of the following is not one of the four major decisions that must be made with regard to market logistics?