Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) The image and brand equity of the company matters a lot in raising finance forming joint ventures and other alliance. Reason(R) The main motive of any business should be wealth maximisation. Codes

• A.  Both A and R are true and R is the correct explanation of A.
• B.  Both A and R are true, but R is not the correct explanation of A.
• C.  A is true, but R is false.
• D.  A is false, but R is true.