Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing mix refer to all or a particular combination of activities a firm uses in marketing its products. Reason (R) If consists of the product itself, channels of distribution, pricing and promotion and a firm must decide which combination of these elements will best acomplish its marketing objectives. Codes

• A. Both A and R are true and R is the correct explanation of A.
• B. Both A and R are true, but R is not the correct explanation of A.
• C. A is true, but R is false.
• D. A is false, but R is true.