MCQOPTIONS
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| 1. |
Choose the correct code for the following statements being correct or incorrect.Statement I : A well-chosen marketing channel must be aligned to company's marketing strategy with respect to segmentation, targeting and positioning.Statement II : Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption. |
| A. | Both the statements I and II are correct. |
| B. | Both the statements I and II are incorrect. |
| C. | Statement I is correct, but II is incorrect. |
| D. | Statement II is correct, but I is incorrect. |
| Answer» B. Both the statements I and II are incorrect. | |