MCQOPTIONS
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| 1. |
All of the following are part of habitual buying behaviour except which one? |
| A. | consumers search extensively for information through the usual belief–attitude– behaviour sequence. |
| B. | a repetition creates brand familiarity rather than brand conviction. . |
| C. | the buying process involves brand beliefs formed by passive learning. |
| D. | none of the above. |
| Answer» C. the buying process involves brand beliefs formed by passive learning. | |